Trust Based Marketing
News and Articles About Trust Based Marketing
Think of it as a way to connect with your audience's audience.
The online world is a crowded space for brands – all vying for your attention (and money). With some companies turning to a rewards program to gain trust, others are using their influence.
With competition fierce, companies need to develop brands that instill these two things in its strategy.
Your website will build an audience faster, develop a brand and possibly become more profitable.
We surveyed more than 5,000 Entrepreneur readers to learn the companies that elicit their greatest loyalty and trust. Here are the results.
Writing your own book can establish you as an authority and expert.
Understanding what drives a prospect's purchasing decisions -- familiarity, authority, affinity -- is key to building a successful relationship.