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Publish a Book and Prosper as a Small-Business Owner

Publish a Book and Prosper as a Small-Business Owner

BY Dan S. Kennedy and Matt Zagula

Writing your own book can establish you as an authority and expert.

September 4, 2012 in Marketing Ideas

Why Should Your Customers Trust You?

Why Should Your Customers Trust You?

BY Dan S. Kennedy and Matt Zagula

Understanding what drives a prospect's purchasing decisions -- familiarity, authority, affinity -- is key to building a successful relationship.

August 7, 2012 in Finding Prospects

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No B.S. Trust-Based Marketing

No B.S. Trust-Based Marketing

By Dan S. Kennedy & Matt Zagula

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