Tech
Bots Used to Be a Threat. Now They’re Your Customers.
For the last thirty years, we have been focused on keeping bots out. Now, we have started to focus on keeping them in.
Andrew Higgins is co-founder and CEO of Parsnipp, an AI Search Marketing platform connecting LLM advertising, agentic commerce, and GEO/AEO into high-converting programs. He was on Pixlee's original team, helping build a UGC and influencer marketing leader acquired in 2022, then led growth for Empli
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