David Norton, PhD is founder and principal of Stone Mantel, which has guided hundreds of leaders in creating meaningful brand experiences. Norton founded the Digital Collaborative in 2013 to help companies collaborate in conducting research about consumers and the impact of digital in their lives. Norton is the author of DIGITAL CONTEXT 2.0: Seven Lessons In Business Strategy, Consumer Behavior And The Internet Of Things.
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7 Truths for Digital Context
Quick and easy are the words of the day. Consumers want what they want, and they want it now. They are looking to you to reduce the gap between their thinking and doing.