DJ Waldow is a writer, blogger, speaker and co-author of The Rebel’s Guide to Email Marketing (Que Publishing, 2012). He is Digital Marketing Evangelist at Marketo, a San Mateo, Calif.-based marketing automation software company.
About DJ Waldow
More From DJ Waldow
Email
Want to Make Email Subscribers Unhappy? Do These 6 Things.
No one, and I mean no one, enjoys poor email etiquette. If you are making these mistakes, you are quickly losing customers.
Marketing
7 Tips to Make Your Email Marketing More Mobile-Friendly
As more people go mobile, consider these important suggestions to make sure people are opening your emails on their smartphones.
Marketing
The Keys to Writing Reminder Emails That Work
When done right, reminder emails can be the perfect prompt to get a subscriber to take action.
Marketing
No, Gmail's Promotions Tab Didn't Just Kill Email Marketing
Slow down. Take a breath. Marketers don't need to panic over Google's new e-mail feature.
Marketing
Why Marketers Should Stop Worrying and Learn to Love the Unsubscribe Button
Losing some subscribers can be better than having your messages marked as spam.
Marketing
How to Write Better Email Subject Lines
Take these steps to get more people clicking on your marketing messages.
Marketing
4 Ways to Get Customers to Open Your Emails
If no one is opening your emails, it's impossible for them to click through to your website or make a purchase. Follow these tips for better email marketing.
Small Business Heroes
3 Rules You Must Break to Expand Your Email Marketing List
If building a bigger list is your priority, you'll want to break these traditional marketing practices.