DJ Waldow is a writer, blogger, speaker and co-author of The Rebel’s Guide to Email Marketing (Que Publishing, 2012). He is Digital Marketing Evangelist at Marketo, a San Mateo, Calif.-based marketing automation software company.
About DJ Waldow
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No one, and I mean no one, enjoys poor email etiquette. If you are making these mistakes, you are quickly losing customers.
As more people go mobile, consider these important suggestions to make sure people are opening your emails on their smartphones.
Slow down. Take a breath. Marketers don't need to panic over Google's new e-mail feature.
Losing some subscribers can be better than having your messages marked as spam.
If building a bigger list is your priority, you'll want to break these traditional marketing practices.