Rebranding
The 3 Fundamentals for a Successful Rebrand
The challenge for JDate, already almost universally known in the Jewish community, was not to introduce itself but to reintroduce itself
Greg Liberman
Guest Writer
Chairman & CEO at Spark Networks
Greg Liberman is chairman and CEO of Spark Networks, Inc., whose portfolio includes ChristianMingle.com, the largest and most trusted online community for Christian singles, and JDate.com, which is responsible for more Jewish marriages than all other online dating sites combined.
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