Jared Feldman

Before you inquire about financing, pull together financial information, or pick a product, settle whether what you’re facing is a financing problem at all.

Most business owners approach financing with a single question in mind: whether or not they qualify. But it's the wrong question.

Most people assume the businesses that fail took on too much debt. After 18 years of SMB lending experience to over 55,000 businesses, Fora Financial CEO and Co-Founder Jared Feldman has found the opposite is almost always true. The businesses who fail borrowed too late, after the pressure was already on and the options had already narrowed. The difference between building something and managing a crisis is almost never how much they borrowed. It is when.