Jeff Trachsel

Jeff Trachsel

Chief Marketing Officer at NextWorth
With more than 15 years of integrated marketing experience. Jeff Trachsel leads marketing for NextWorth, working directly with partners to bring their trade-in programs to life. Prior to joining NextWorth he served as vice president group director of marketing at Digitas, where he led engagements for companies such as Staples and General Motors.
3 Ways Retailers Should Accommodate the Mobile-Obsessed Customer
Retail Businesses

3 Ways Retailers Should Accommodate the Mobile-Obsessed Customer

The smartphone-centric status quo isn't such a bad thing for retailers.