John Sculley is an entrepreneur and the former CEO of Pepsi-Cola and Apple. He is an expert in disruptive marketing strategies. An active investor and mentor, he is the author of Moonshot! Game Changing Strategies to Build a Billion Dollar Business and the creator of a new online video series How to Build a Successful Business.
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Why the shift from producers to customers is changing everything.
Former Apple CEO John Sculley argues, however, that Samsung and others still have some time to come up with an alternative.