John Sculley

John Sculley

Guest Writer / Entrepreneur, Former CEO of Pepsi-Cola and Apple

John Sculley is an entrepreneur and the former CEO of Pepsi-Cola and Apple. He is an expert in disruptive marketing strategies. An active investor and mentor, he is the author of Moonshot! Game Changing Strategies to Build a Billion Dollar Business and the creator of a new online video series How to Build a Successful Business.

More From John Sculley

Customer Experience

The Tech Surge That's Putting Consumers in the Forefront

Why the shift from producers to customers is changing everything.
Mobile Payments

Apple Pay May Be the Creative Leap That Outmaneuvers Samsung

Former Apple CEO John Sculley argues, however, that Samsung and others still have some time to come up with an alternative.
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