Mark Nowlan is senior vice president of marketing & communications at PR Newswire. Nowlan is a frequent lecturer on media relations, strategic communications and crisis communications at industry conferences around the country. Get more information about PR Newswire and public relations with their PR Toolkit for small businesses.
The traditional press release gets a makeover to appeal to the newest online media outlets.
You've lined up an interview, so now what? Learn to look and sound your best on camera, on the radio and in print with this crash course in media training.
Get the press you want by crafting a feature story that'll get picked up by the papers.
Want to know what effect media coverage is having on your business? Here are the best ways to find out.
Top strategies for getting big press for your small business