Prentice Howe

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Marketing

Just when you thought SXSW lost its edge. Here's some guerrilla marketing for you.

Starting a Business

SXSW in Austin may be the place to go for networking opportunities, but it's also good for a quick dose of inspiration.

Social Media

Here's why Mike Rowan, the founder of reputation service RatePoint descended on SXSW.

Marketing

Talk about a tough slog. SXSW is replete with free rides via Chevy, free food from FedEx and can't miss side parties.

Devices

Recco, a new mobile app that offers up your friends recommendations, makes its debut at SXSW.

Thought Leaders

Can't make it to Austin this week? Here's a sampling of happenings at the Interactive Conference.