Prentice Howe

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Marketing

'Water Gun Marketing' at SXSW

Just when you thought SXSW lost its edge. Here's some guerrilla marketing for you.

Starting a Business

The Dailies at SXSW, Part Four

SXSW in Austin may be the place to go for networking opportunities, but it's also good for a quick dose of inspiration.

Social Media

The Dailies at SXSW, Part Three

Here's why Mike Rowan, the founder of reputation service RatePoint descended on SXSW.

Marketing

The Dailies at SXSW, Part Two

Talk about a tough slog. SXSW is replete with free rides via Chevy, free food from FedEx and can't miss side parties.

Devices

Creating a Friend-Friendly App

Recco, a new mobile app that offers up your friends recommendations, makes its debut at SXSW.

Thought Leaders

The Dailies at SXSW, Part One

Can't make it to Austin this week? Here's a sampling of happenings at the Interactive Conference.

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