Will writes about media and advertising and he's also interested in UK politics. He is based in Business Insider's London office.
After graduating in Philosophy from the University of Cambridge in 2015, he worked at CNN before joining Business Insider.
See if you can see any differences between the two companies' logos.
The racy tweet, from KFC Australia, showed a woman and a man on a sofa.
Until recently, up to 90 percent of rich media ads on desktop reportedly used Flash.