From Delivery Route to Corner Office: A Succession Story at V&C Foods

V&C Foods began in 1945 with Victor and Charlotte Cortesi delivering ranch fresh eggs to San Francisco bakeries during World War II. Today, it’s a multigenerational, family run distributor supplying top Bay Area restaurants with dairy and specialty products. Steven Herrera started as a 25-year-old route driver, rose through operations and ultimately took over ownership, expanding the company into a full-service dairy supplier. Now, Steven and his son Adam are engineering a phased transition of leadership, sharing how family succession works in real life, what it takes to keep a tight knit culture through ownership changes and how planning ahead with trusted financial partners can make retirement and continuity possible at the same time.

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