2 Teens Spotted an Opportunity in the E-Motorcycle Market. Their Solution Grossed $10K in Year One.

A garage conversation turned into a product innovation and a lesson in serving your own demographic with integrity.

Endo Powersports, founded by Nico Bennetti and Kelton Fernandes, generated more than $10,000 in its first year selling a custom hall sensor cover and has since expanded its catalog to more than 60 e-motorcycle parts.

Nico Bennetti and Kelton Fernandes were working on their e-motorcycles when they started spitballing ideas for a product to sell in the e-moto industry. Familiar with the bikes’ mechanics, they targeted the hall sensor cover. These covers are protective shields that guard the motor’s sensors from water and debris. They are on all Surron and Talaria models, the two most popular e-moto bike manufacturers in the US. The hall sensor covers were made of flimsy cast aluminum that could easily crack and dent. They were also just blank disks bolted to the bikes. “Every Surron and Talaria e-bike had a hall sensor cover, but none were unique or interesting,” Bennetti, now 17, recalled. “Every one was stock and for purely functional use. We thought to ourselves: what if we could make that part better?“

Two years ago, at ages 15 and 16, Bennetti and Fernandes did some R&D. They envisioned a high-quality aluminum cover that could be custom-engraved, improve protection, and reflect the rider’s personality. What began as a conversation became Endo Powersports.

The journey from concept to product exposed them to problems most 15-year-olds never face: material sourcing, manufacturing partnerships, and quality control. But it also let them run a business their way, serving their own market with integrity.

Bennetti and Fernandes started with material research. They settled on 6061-T6 aluminum, an aircraft-grade aluminum commonly found in aerospace applications. Unlike cheap cast aluminum, 6061-T6 is less likely to crack under impact, offers natural corrosion resistance to water, and transfers heat away from motor components more efficiently, keeping motors cooler under load.

The technical benefits mattered, and customization did too. Every cover could be custom-engraved, letting each rider make it their own. Sourcing a manufacturer proved harder than expected. Bennetti and Fernandes spent weeks cold-emailing CNC manufacturers in China, most of which went ignored. Persistence paid off. They eventually found a partner that could produce to spec. They then secured local engraving capabilities to complete the product.

“The research also showed that the 6061 aluminum transfers heat away from the internal motor components more efficiently than cast aluminum,” Bennetti explained, detailing the technical advantages his company now emphasizes to customers. “We really liked the fact that we found a material that we could source and would bring a higher quality option to our customers.”

From there, Bennetti designed the initial website on Shopify and created a TikTok presence to market the covers. In their first year, selling only the custom engraved hall sensor cover, they grossed over $10,000. That success validated the idea: genuine demand existed for quality customization in an underserved market.

Building on that success, Bennetti and Fernandes expanded significantly this past year. They now offer over 60 quality-sourced e-motorcycle parts, turning what started as a single-product business into a legitimate source for quality parts.

The timing is right. According to Intel Market Research, the global electric dirt bike market was valued at $3.8 billion in 2025 and is projected to grow from $4.6 billion in 2026 to $19.3 billion by 2034. North America remains one of the fastest-growing electric dirt bike markets, driven by increasing consumer interest in sustainable recreation and expanding off-road riding communities, according to Amped Sportsman.

But growth alone doesn’t explain Bennetti and Fernandes’s pricing approach. When they looked at their target market, teenagers shopping for quality parts, they made a deliberate choice to price fairly. “E-motorcycle parts were either cheaply made and overpriced or high quality but priced even higher,” Bennetti said. “We saw teenagers getting taken advantage of and thought it was unethical. Kelton and I found a way to source quality parts, keep profit margins minimal, and price them fairly. We built a company based on what we’d expect from a business ourselves.”

That philosophy extends beyond Endo Powersports. Bennetti also operates NB Designs, a custom e-motorcycle build and resale business that sources stock motorcycles and performs full-custom builds with powder coating and bespoke design work. Recent builds have sold to notable figures within the e-motorcycle community.

The dual ventures reflect something larger. Bennetti and Fernandes view their market not just as a demographic, but as a community they’re part of. “A lot of businesses look at teenagers as a market to exploit,” Bennetti reflected. “We looked at it as a market we’re part of. That changes everything about how we make decisions.”

That mindset, serving your own demographic with integrity, resonates with Gen Z buyers who’ve grown skeptical of traditional marketing. Two teenagers in a garage didn’t set out to build ethical entrepreneurship. They started with a product they wished existed, built it properly, and priced it fairly. Everything else followed.