Brendan P. Keegan’s ‘Unbalanced on Purpose’ Hits No. 1 on Amazon, Reaching Bestseller Status in 5 Categories During Its Debut Month

The six-time CEO and three-time bestselling author’s fifth book landed the #1 New Release in Leadership Training and ranked in 13 Amazon categories overall, climbing into the Top 60 of Amazon’s overall Business & Money category, in both Kindle and Books.

NEW YORK — Brendan P. Keegan, founder, Chairman and CEO of bFEARLESS Ventures, announced that his fifth book, “Unbalanced on Purpose: Move Beyond the Myth of Perfect Balance and Live With Intention,” has achieved Amazon Bestseller status in its first month of release. Published by Advantage Books and distributed by Simon & Schuster, the book reached #1 across five Amazon categories and ranked in 13 categories in its first month of publication.

“Unbalanced on Purpose” debuted as the #1 New Release in Leadership Training, then topped four additional Amazon categories:

• #1 Business Leadership Training
• #1 Starting a Business
• #1 Business Project Management
• #1 Project Management
  

“When I wrote this book, I wrote it for the professional who can’t shut it off, the parent who feels guilty for missing another game, and the entrepreneur who thinks balance means doing everything at once,” Keegan said. “To see it resonate this quickly — five number-one rankings in the first month — tells me this message was overdue. People are tired of being told to balance it all. They want permission to be unbalanced on purpose, and that’s exactly what this book gives them.”

In “Unbalanced on Purpose,” Keegan challenges one of modern life’s most persistent myths: that success requires perfect equilibrium across every part of life at all times. Instead, he argues that meaningful progress often requires intentional imbalance — the conscious choice to focus energy where it matters most in a given season. At the center of the book is Keegan’s Six Circles of Connection framework: Self, Family, Friends, Faith, Community and Professional. Through these circles, Keegan gives readers a practical way to assess how they are spending their time and make deliberate choices about where to place their energy, attention and ambition.

This bestseller marks the third consecutive time Keegan has reached bestseller status, following “The FUD Factor” and “Dare to Disrupt,” both of which earned The Wall Street Journal and Amazon Bestseller recognition. Keegan has now authored five books in total, with combined sales exceeding one million copies.

Keegan has led six companies through liquidity exits, achieving an average enterprise value increase of 750 percent, raised more than $10 billion in capital and managed more than 250,000 employees globally. His tenure as Chairman, CEO and President of Merchants Fleet resulted in a twelvefold increase in enterprise value and a strategic sale to Bain Capital and the Abu Dhabi Investment Authority. A sought-after keynote speaker on hypergrowth, transformation and fearless leadership, Keegan hosted the “Fast & Fearless” podcast and writes monthly at Forbes, Maxim and Entrepreneur. His FEARLESS LEADERSHIP newsletter reaches more than 150,000 subscribers, and The Fearless Experience podcast has attracted over two million listeners worldwide.