Duki Expands Its AI Website Assistant With Conversational Search and Customer Insights

New AI Search, conversation insights and lead-capture capabilities are designed to help businesses remove friction between website traffic and customer action.

For many businesses, attracting visitors to a website is only the first part of the conversion challenge. The harder question is what happens after they arrive.

A prospective customer may land on a product page but still have a specific question. Another may know what they need but struggle to find it through a traditional search box. Others may leave because the information exists somewhere on the website, but finding the right page requires too many clicks.

These are the gaps Duki, an AI website assistant and conversational search platform for businesses, is addressing with its expanded platform following a major product update in June 2026.

The platform turns a company’s existing website content, documents, FAQs and knowledge resources into a branded conversational assistant. Duki generates answers based on the information provided by the business, allowing companies to give visitors responses grounded in their own products, services, policies and content. This helps create a more relevant and consistent customer experience while giving visitors a natural way to ask detailed questions, find information and move toward the next appropriate action.

The update expands that role beyond answering customer questions, adding tools intended to help businesses understand what visitors are looking for, identify missing information and improve the digital customer journey over time.

Turning website conversations into business intelligence

One of the challenges with traditional website chat is that conversations can become another source of data that nobody actively uses.

Duki Insights addresses that problem.

The system analyzes recent conversations and activity to identify recurring customer needs, conversation trends and areas where the website or knowledge base could be improved. Businesses can use these insights to discover questions visitors repeatedly ask, topics that may require clearer content and opportunities to improve the assistant’s performance.

Duki also includes Knowledge Gap Detection, which identifies questions the AI assistant could not adequately answer based on the information available to it.

For business owners and marketing teams, this can turn a customer-support problem into a content signal. If prospects repeatedly ask about a service, policy, product specification or purchasing process and the required information is missing, the business has a clearer indication of what should be added or improved.

Duki can also classify conversations according to intent, such as sales, support, booking or general questions, helping teams understand not only how many conversations are taking place but why visitors are starting them.

The platform maintains conversation history and provides tools for evaluating interactions, including customer ratings and conversation exports. Duki events can also be connected to existing analytics workflows, allowing businesses to examine chatbot interactions alongside their broader website performance data.

Rethinking the traditional website search box

Another part of the update focuses on a website feature that has changed relatively little over the years: internal search.

Duki AI Search Bar lets businesses use Duki as an AI-powered search interface on selected pages instead of relying only on conventional keyword-based site search.

A visitor does not necessarily know the exact product name, category or terminology used by a company. A traditional search bar may therefore return limited results when the query does not match the words used on the website.

Duki’s conversational search approach is designed to let visitors describe what they need in natural language and receive information, relevant pages, products or other content based on the company’s knowledge base.

The same underlying knowledge can power both the website assistant and the AI search experience, helping businesses create a more consistent path from question to discovery.

For content-heavy websites, ecommerce businesses, service companies and organizations with large knowledge bases, the goal is straightforward: make existing information easier for customers to access without requiring businesses to rebuild their websites around a new navigation system.

Capturing intent without forcing every visitor into the same funnel

Website conversion is also affected by timing.

A visitor who has just arrived may not be ready to complete a contact form, while someone who has asked several detailed questions may be showing considerably stronger intent.

Duki’s website widget can display forms within the conversational experience, recommend relevant products, services or content and categorize interactions based on the user’s intent.

This creates an additional path between passive browsing and a traditional contact form.

The platform is designed primarily as an information, support and discovery assistant rather than an autonomous agent that performs transactions on behalf of customers. Its role is to help users reach the information and next step they need while giving the business more context about those interactions.

The same knowledge base can also be used through Duki’s WhatsApp AI Assistant, with the option for a human representative to enter the conversation when necessary.

Making AI assistance more accessible to smaller teams

Cost is another consideration for businesses evaluating AI customer-experience tools.

Duki uses a pay-as-you-chat model with no setup fee or long-term commitment. The current website lists a base price of $25 per chatbot per month, with fixed usage charges based on actual activity.

The approach is intended to give businesses a clearer way to test and scale an AI assistant without beginning with a large enterprise software commitment.

Setup is also designed around information companies already have. Businesses can add website content, documents, FAQs and links to the knowledge base, define the assistant’s language, personality and instructions, customize its appearance and then embed the widget on a website.

Duki also provides an AI Prompt Builder and Prompt Checker to help businesses create and improve the instructions governing how their assistant communicates.

For companies investing heavily in attracting website visitors, the broader opportunity is not simply adding another chatbot. It is reducing the distance between a visitor’s question and the information or action that moves that visitor forward.

As AI becomes a larger part of the digital customer journey, the websites that benefit most may be those that use conversations not only to answer questions, but also to learn what customers need next.