MindStir Media and Shark Tank’s Kevin Harrington Help Entrepreneurs Turn Books Into Authority-Building Assets

Partnership gives business authors, founders and executives access to book endorsements, promotional videos, publishing support and campaigns designed to extend their influence beyond the bookshelf.

MindStir Media is expanding the way entrepreneurs, executives and business authors can use a published book to build visibility and strengthen their personal brands through its ongoing partnership with Kevin Harrington, an original Shark on ABC’s Shark Tank and one of the best-known entrepreneurs in direct-response marketing.

For a business leader, publishing a book often serves a purpose that goes well beyond book sales.

A strong business book can introduce an entrepreneur’s ideas to prospective clients, support speaking opportunities, strengthen credibility within an industry and provide a tangible representation of the expertise behind a company or personal brand.

That is where the relationship between MindStir Media and Harrington takes on particular relevance for entrepreneurs.

Through MindStir Media, qualifying authors can access publishing and promotional opportunities involving Harrington, whose career includes helping launch more than 500 products and generating billions of dollars in global sales. He is also a USA Today and Wall Street Journal bestselling author.

“Entrepreneurs often spend years developing expertise, building companies and learning lessons that other people can benefit from,” said J.J. Hebert, founder of MindStir Media and a USA Today and Wall Street Journal bestselling author. “A book gives them a way to package that experience into something permanent. When you combine the book with strategic promotion and the credibility of an entrepreneur like Kevin Harrington, it can become a much larger platform for the author.”

MindStir Media currently offers two primary ways for qualifying authors to work with Harrington.

The Kevin Harrington Influencer Package

The Kevin Harrington Influencer Package is intended primarily for authors who already have a published book and want to build greater visibility around it.

One version of the package includes an approximately 90-second, studio-quality promotional video featuring Harrington, along with a one-year license allowing the author to use the video across websites and social media. MindStir Media also promotes the video on YouTube, while the package includes social media exposure through Harrington’s Facebook and X accounts and a press release announcing the connection between Harrington and the author.

A second option provides authors with a shorter, approximately 30-second selfie-style promotional video from Harrington that can also be used on the author’s websites and social channels and promoted through YouTube.

For an entrepreneur who has already written a book, that type of content can have applications well beyond traditional book advertising.

The video can become part of an author’s website, speaking materials, social campaigns, digital advertising, media kit or broader personal-brand strategy. In that sense, Harrington’s involvement is not simply about attaching a recognizable name to a book. It gives business authors another piece of marketing collateral that can support the larger professional identity surrounding the book.

Endorsed Plus combines publishing with entrepreneurial credibility

MindStir Media’s Endorsed+ Kevin Harrington takes the concept further by incorporating Harrington into the publishing and launch process itself.

The package includes a foreword or introduction written by Harrington, a video endorsement, YouTube promotion and an Amazon bestseller campaign. It also incorporates MindStir Media’s publishing infrastructure, including proofreading, custom cover and interior design, print and ebook publishing, distribution, author support, marketing and ongoing mentoring from Hebert.

For a CEO, consultant, founder, investor or professional entering the publishing process with a business-focused manuscript, the distinction is important.

Rather than publishing the book first and attempting to build authority around it later, the Endorsed Plus approach allows the author to consider positioning, credibility and promotion as part of the publishing strategy from the beginning.

Harrington’s foreword is particularly suited to that approach because it becomes part of the book itself.

The connection also carries an unusual degree of relevance for business authors. Harrington is known not simply as a television personality but as an entrepreneur whose career was built around identifying products, positioning them for consumers and finding ways to bring them to market. He created the infomercial, helped pioneer the As Seen On TV business model and has been involved in the launch of hundreds of products.

For authors writing about entrepreneurship, leadership, sales, innovation, management or business growth, that background creates a natural alignment.

The business book is becoming part of the Entrepreneur’s platform

The larger idea behind the MindStir Media and Harrington relationship reflects a shift in how many entrepreneurs approach authorship.

A book can still be written to reach readers and generate sales. But for a business owner, those are not necessarily the only measures that matter.

A book can open a conversation.

It can sit on a prospect’s desk long after a sales meeting ends. It can give a speaker a credential before stepping onstage. It can provide the intellectual foundation for a consulting practice, keynote presentation, course or new business initiative. It can also give an entrepreneur a reason to be interviewed, profiled or invited into conversations that might otherwise be difficult to enter.

The economics of a business book, therefore, can look very different from those of a conventional consumer title.

Selling a copy may be valuable. Reaching the right reader may be considerably more valuable.

That distinction helps explain why MindStir Media has developed publishing and marketing programs that combine book production with endorsements, publicity, digital promotion and personal-brand development.

“Some authors are building a book business,” Hebert said. “Others are using a book to build their existing business. Those are two very different objectives, and entrepreneurs need a publishing strategy that recognizes the difference.”

MindStir Media has operated since 2009 and provides publishing, distribution and book marketing services to authors. The company says its books are distributed through Ingram and made available through major booksellers including Amazon and Barnes & Noble. MindStir Media has also appeared on the Inc. 5000 list of fastest-growing private companies in America in 2023, 2024 and 2025.

For business authors, the company’s partnership with Harrington adds another option to a growing category of publishing services built around a simple premise: the value of a book does not have to end with the final page.

For an entrepreneur, the book may only be the beginning.