Nu Image® CEO Andreas Dettlaff Buys Out Shareholders and Doubles Down on a Privately Owned Future for One of Telehealth’s Original Brands

TAMPA, Fla. — Nu Image today announced that founder and CEO Andreas Dettlaff has bought out the company’s remaining shareholders. The company remains privately held and privately funded under Dettlaff’s ownership — independent, founder-controlled, and built without a private-equity playbook.

For Dettlaff and the Nu Image team, the buyout is less a financial footnote and more a statement of identity. Nu Image has been in business for more than two decades. Founded in New Jersey in 2004 and operating fully online from Tampa since 2008, the company was practicing cash-pay, all-online telehealth long before the category became crowded with lookalikes and overnight brands.

“Before telehealth was a buzzword, Nu Image was already doing the work,” said Dettlaf. “Buying out the shareholders locks that story in. We stay private. We stay independent. We keep building the brand the way we built the company — on our own terms.”

That heritage is the point of the moment. While newer players raced into the market, Nu Image spent years assembling the unglamorous infrastructure that actually matters to patients: licensed providers, pharmacy relationships, and a cash-pay experience designed for people who want care without the runaround. Absolute Pharmacy remains a key fulfillment partner. Nu Image is LegitScript certified. Headquarters sit in Tampa, Florida, with the brand now consolidating under Nu Image® and https://nuimage.com as the public front door.

The refreshed brand push is not a reinvention so much as a cleaner flag for a company that was already here. Nu Image® signals the same founder-led culture — privately owned, patient-first, and built for the long game — while nuimage.com gives that story a simpler national home.

“We didn’t show up yesterday,” Dettlaff added. “We’re the OG in this space for a reason. This buyout and brand update are about owning that legacy out loud and keeping Nu Image in the hands of the people who built it.”

Nu Image offers medically supervised telehealth programs across weight loss, hormones, wellness, and related care categories — always through licensed providers, and always as a cash-pay online practice rather than a walk-in clinic model.