PVOLVE Expands Coast to Coast with New Franchise Studio Awards

Latest franchise awards span the country, from the Pacific Northwest to New England, including PVOLVE’s third Seattle location

PVOLVE, the functional fitness franchise transforming the way people build strength, mobility and longevity, is continuing its rapid national expansion with two new franchise agreements that will bring additional studios to Seattle, Washington, and the greater Bedford/Amherst, New Hampshire area. The latest awards reflect growing momentum for PVOLVE’s franchise opportunity as the brand expands into new markets and attracts entrepreneurs who have experienced the method firsthand and see an opportunity to build businesses around a differentiated approach to fitness.

In Seattle, longtime fitness professional and former studio owner Alison Marra will open what will become the third PVOLVE studio in the Seattle market, further building the brand’s presence in the Pacific Northwest. Marra has spent nearly two decades in health, fitness and wellness as an instructor, coach, manager, studio owner and educator. Her experience includes leadership roles with CorePower Yoga and co-founding and operating her own Seattle studio, Maven Yoga. She first discovered PVOLVE three years ago and began practicing at home. Despite more than 16 years in the fitness industry, she said the method fundamentally changed the way she thought about movement and exercise programming, eventually becoming the foundation of nearly all her own workouts. Now, Marra is preparing to take that belief a step further as both a franchise owner and PVOLVE trainer.

“From my experience in the fitness industry, I know what it takes to create an experience that people want to come back to. I also know how difficult it can be for a fitness brand to grow without compromising what makes it special,” Marra said. “What impressed me about PVOLVE was the commitment to growing the right way, with exceptional instructor training, a high standard for the method and a clear vision for the future. I’m incredibly excited to help grow PVOLVE in Seattle and build something meaningful in a community I already know and love.”

Across the country, Susanne Blalock will introduce PVOLVE to the greater Bedford/Amherst, New Hampshire area, filling a significant gap for consumers like herself who have already discovered the brand digitally but want an in-person studio experience. Blalock brings previous entrepreneurial and leadership experience to the franchise. She co-founded Eastern Approach, Inc., an independent sales representative agency serving the outdoor recreation industry throughout the Northeast, and has managed teams in retail, sales and community programs. She said PVOLVE’s commitment to training, franchisee support and national brand marketing gave her confidence in joining the system during a period of significant expansion.

Blalock found PVOLVE while looking for a low-impact way to rebuild strength following an injury. With no studio within a three-hour drive of her home, she initially experienced the method through streaming before making a three-and-a-half-hour trip each way with a friend to take a class at PVOLVE’s Darien, Connecticut studio. The experience solidified her decision to bring a PVOLVE studio closer to home.

“I want to offer this studio to my community and share my passion for staying stronger, longer,” Blalock said. “For me, this is about helping people support their bodies so they can continue doing the things that bring them joy, whether that’s hiking, biking, skiing, traveling or simply being active with the people they love.”

The two agreements demonstrate the range of entrepreneurs finding a home within the PVOLVE franchise system — from experienced fitness professionals ready to translate years of industry knowledge into ownership to consumers who become so passionate about the method that they recognize an opportunity to bring it to their own communities. PVOLVE President Julie Cartwright said that dynamic is becoming increasingly important as PVOLVE enters its next phase of franchise development.

“Some of our most exciting growth is coming from people who already understand exactly why PVOLVE is different,” Cartwright said.“They may discover us as a member, a trainer or an experienced fitness professional, but ultimately, they recognize the same thing: there is an opportunity to build a business around a method people genuinely believe in. Alison and Susanne bring different experiences to ownership, but both saw an opportunity in their communities and decided they wanted to be the ones to bring PVOLVE there.”

For prospective owners, the opportunity combines an increasingly recognized consumer brand with a differentiated fitness Method, comprehensive training and support, and the ability to build a business centered on helping people move better and stay stronger throughout their lives. Entrepreneurs interested in bringing PVOLVE to their communities can learn more about available franchise opportunities at https://pvolvefranchise.com.