ZyG Launches the ZyG Score to Identify the Next Breakout eCommerce Brands

ZyG, the operating system for eCommerce scale, today launched the ZyG Score, a new way to identify consumer brands with the potential to reach hundreds of millions in annual online sales.

Every ZyG Score starts with a ZyGnal, ZyG’s proprietary, fully agentic X-ray of a brand’s market opportunity. Starting today, consumer brands with $1M+ in online sales will receive their ZyGnal at no cost, providing them with unparalleled insights into their competitive landscape and where and how they can win.

Brands with a strong ZyGnal can advance to a real-world Marketability Test where ZyG uses its network of AI agents to build the brand’s positioning, creative, offers and storefront, and then tests them with online U.S. consumers. The test reaches enough users to deliver meaningful predictive KPIs, including the ability to forecast lifetime value (LTV). The 500 brands with the strongest ZyGnals will get a fully funded Marketability Test, with ZyG investing $10,000 of its own capital in media spend.

The ZyGnal and Marketability Test together produce the ZyG Score, with standout brands invited to become ZyG Scale Partners. ZyG then executes scale end to end, and can provide the financing needed for customer acquisition, removing one of the main barriers to eCommerce growth.

“We’re on a quest to find the brands that can truly break the internet,” said Omer Kaplan, CEO and Co-Founder of ZyG. “But there’s enormous value for brands along the way. The ZyGnal gives them a level of intelligence about their market, competition and opportunity that they simply can’t get anywhere else. And for the 500 brands that show the strongest ZyG Score, we will invest $10,000 of our own capital into a Marketability Test to see how that opportunity holds up with real customers. We’re investing in finding the next breakout brands and giving brands something incredibly valuable in the process.”

This model creates a new path from promising product to scaled consumer brand: understand the opportunity agentically, prove it with real customers, then put execution and financing behind the brands with the greatest potential.

Finding the 0.2%

Amazon and Shopify made it dramatically easier to start selling online, but scaling into a globally successful brand is a different story. Just 0.2% of eCommerce businesses generate more than $100 million in annual sales.

The leap from promising product to successful online brand is difficult for three reasons: it is hard to know which brands truly have the potential to scale, executing that scale requires coordinating an enormous number of moving parts, and growth requires financing.

ZyG addresses all three. The ZyG Score identifies brands that have real scale potential. ZyG then takes responsibility for scaling those it selects on its platform, end to end. It can also provide financing so that media spend isn’t a barrier to growth.

“Great products are everywhere, but very few have what it takes to become massive online brands,” said Omer Kaplan, CEO and co-founder of ZyG. “The ZyG Score is designed to identify those standout brands. When we do, we put ZyG’s full firepower behind them, with the goal of scaling them tenfold in just two or three years.”

From ZyGnal to ZyG Score

Every ZyG Score begins with a ZyGnal, ZyG’s proprietary X-ray of a brand’s market opportunity. Hundreds of AI agents analyze competitors’ websites, ads, reviews, social engagement, pricing and traffic, combining that intelligence with paid datasets and ZyG’s own proprietary benchmarks. The result is a detailed view of who the brand is really competing against, where it can win, and how significant the opportunity could be.

With the ZyGnal, ZyG is making this first stage of its assessment available at no cost to any eCommerce brand with 1M+ in annual online sales, regardless of whether they ultimately become ZyG Scale Partners.

From the ZyGnals, ZyG will select the 500 brands with the strongest breakout potential to advance to the second stage: a live Marketability Test. ZyG builds the positioning, messaging, storefront, creative and offers required to test the opportunity, and then puts them in front of real U.S. consumers for approximately one week. ZyG invests approximately $10,000 in media spend for each selected brand to attract real customers and measure their behavior.

Acquisition costs, conversion, engagement and other performance data are measured against ZyG’s benchmarks and predictive models. Together, the ZyGnal and Marketability Test produce the final ZyG Score.

From scoring brands to scaling

A strong ZyG Score opens the final gate: an invitation to scale with ZyG. When ZyG partners with a brand, it takes responsibility for the digital execution required to scale, from customer acquisition, creative and conversion to retention, organic growth, customer support and logistics. Underpinning it all is one connected system built on unified data, predictive models and a network of AI agents. The objective is not to give brands another set of tools or dashboards to manage themselves, but to deliver eCommerce scale as an outcome.

Financing growth

Beyond validation and execution, eCommerce brands face a significant financing challenge. ZyG finances customer acquisition for Scale Partners using its predictive lifetime-value and return models, so marketing can be accelerated without brands having to finance every incremental advertising dollar themselves.