Champion

Champion

Public Relations

Full-service PR, franchise development, digital media, local store marketing, and crisis management agency

Company Overview

Champion is a Dallas-based, fully integrated public relations and digital marketing agency recognized for strategic brand storytelling, media relations, and franchise development expertise. The agency blends creative communications with omni-channel strategies to help franchise brands increase awareness, open new locations, and attract qualified franchisees.

Services Offered

  • Franchise development marketing and lead generation
  • Local store marketing and media relations
  • Crisis communication and reputation management
  • Digital and social media strategy, including influencer partnerships

Value Proposition

  • Industry Specialization: Strong specialization in restaurant and franchise sectors, with broad expertise across hospitality, food \& beverage, and QSR industries.
  • Key Benefits:
    • Drives awareness for franchise systems, contributing to the opening of over 2,275 new stores since 2012.
    • Generates financially qualified franchisee leads (2,500+ in 2024), facilitating network growth and reducing recruitment costs.
    • Manages crises and media exposure to protect and enhance franchise brand reputation.
  • Franchise Expertise: Recognized as a top national franchise development agency, highlighted in Entrepreneur magazine and by successful, sustained client engagements in the franchise space.

Company Snapshot

Year Founded

2002

Headquarters Location

Addison, TX

Key Executives

Ladd Biro, founder & principal; Eric Spiritas, principal

Industry

Public Relations