Company Snapshot

• Year Founded: 2003
• Headquarters Location: Nashville, Tennessee
• Ownership: Private; part of Marigold (parent company also owns Cheetah Digital, Sailthru, Selligent, Liveclicker, Campaign Monitor)
• Key Executives: Mike Gordon (CEO, Marigold); Prasannaa Ganesan (President \& GM, Commercial Business)
• Number of Locations: Serves over 40,000 businesses globally (Marigold group, including Emma)
• Public Contact: +1 800-595-4401, hello@myemma.com

Company Overview

Emma by Marigold provides email marketing and automation platforms tailored to help multi-location and franchise businesses streamline customer communications, enforce brand consistency, and drive engagement at the local level. Their core mission is to simplify relationship marketing while empowering franchises to grow customer loyalty and lifetime value through intuitive, scalable technology solutions.

Services Offered

• Multi-location email marketing platform with centralized control and local customization, including approval workflows for franchisees.
• Brand asset management, including distributed templates, logos, and creative materials to ensure consistent messaging across locations.
• Integration with popular CRM, scheduling, and business management platforms to unify subscriber and campaign data.
• Professional services, live support, and strategic consultation specifically for franchise systems.

Value Proposition

• Industry Specialization: Focuses on service-based and retail franchises, but solutions are adaptable to QSR, media, travel, financial services, and more.
• Key Benefits:
  • Supports scalable, brand-safe marketing for every franchisee through permission controls and pre-approved templates.
  • Centralizes campaign oversight and analytics, empowering franchisors to monitor and optimize performance across all locations.
  • Enables nuanced local marketing without sacrificing brand consistency or compliance.
• Franchise Expertise: Emma by Marigold is recognized for its deep franchise focus; it provides dedicated resources, case studies, and integrations developed specifically for franchise systems. It is listed as a top choice for managing multi-location email marketing by industry analysts and referenced frequently in franchise sector publications.