Lift & Co. (TSXV: LIFT) launched in 2014 as a blog servicing the medical cannabis community. Today, Lift & Co. is a publicly-traded technology company modernizing the industry through a platform of CPG-like marketing products: (1) trade and (2) consumer marketing solutions, (3) data insights, and (4) event marketing. With these, Lift & Co. acts as an innovative and compliant marketing engine for emerging cannabis brands and operators. When Canada legalized recreational cannabis on Oct. 17, 2018, it created the dynamics of a brand-new consumer packaged goods (CPG) industry, but with heavily restricted marketing regulations. Lift & Co. today fills this new industry’s marketing needs and with a platform business composed of four revenue streams to modernize and disrupt a restricted industry; together they help brands advertise and gain access to early market data to understand their consumers in ways they couldn’t otherwise.
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