Origin USA

Origin USA

ORIGIN USA is a Brazilian Jiu-Jitsu lifestyle brand focused on creating dynamic products and training gear that both elevate and promote the culture and sport of Brazilian Jiu-Jitsu.

Company Overview

ORIGIN brand, headquartered in Farmington, Maine, was created by BJJWeekly.com co-creator Pete Roberts back in 2009. Pete's vision was not to create a "fight brand", but instead a BJJ lifestyle brand that spoke directly to the needs of the everyday BJJ enthusiast. As a designer and entrepreneur, Pete brings 15 years of branding experience into an industry which he is passionate about growing.

About Origin USA

HQ Location
Farmington, ME

Related Franchise Content


The Franchise Industry is on The Verge of Massive Change With Private Equity's Potential $8 Billion Acquisition of Jersey Mike's

Two iconic brands, Subway and Jersey Mike's, may sell to private equity after years of being closely held. Heavyweight PE firms are an increasing force within the franchising sector, marking a strategic shift and altering the industry landscape.


3 Ways to Get on The Road to Franchising — And How to Find the Right Business For You

Although franchising contributes significantly to the US economy, most US business schools lack dedicated franchising curriculums. These three sources will help you get started and find out which franchise is right for you.