How to Turn Views Into Orders on TikTok Shop and Amazon
Will you be ready to cash in on your next viral moment? Join Waterboy Co-Founder & CEO Mike Xhaxho on December 15 and leave with a plan to turn attention into revenue.
Going viral feels like a win until the views don’t turn into sales. Many founders get a spike in attention, then lose it because they didn’t have a product ready or didn’t have clear next steps for customers or there was a disconnect between the content and what they were selling.
Mike Xhaxho, Co-Founder and CEO of Waterboy, has done it the other way. He built demand on TikTok before Waterboy had a product, then sold out the first 4,000 units within an hour of opening preorders. Today the hydration brand sells online, on Amazon, and in more than 12,000 stores nationwide.
In this free Entrepreneur virtual event on December 15th at 2:00 PM ET, Mike shares with you how to turn social media attention into lasting sales across TikTok, Amazon, your own website, and retail.
You’ll learn:
- How to test demand on TikTok before you commit to inventory
- How to move viewers from a viral post to a preorder and a purchase
- How to measure content by signups and orders, not just views
- How to give your website and Amazon different jobs so each one drives sales
- Exactly what to do in the first 24 hours after a post takes off
- And more!
Whether you’re preparing to launch or already selling on TikTok Shop and Amazon, you’ll leave with a clear plan for turning your next viral moment into revenue.
Complete the form below to secure your spot.
About the Speaker:
Mike Xhaxho is the Co-Founder and CEO of Waterboy, a functional and fun hydration brand sold online and in mass retailers nationwide. The brand has quickly grown by combining high-performance hydration formulas with playful, culture-driven marketing that resonates with a new generation of consumers.
Mike graduated from the University of Texas at Austin’s McCombs School of Business in 2012 with a degree in Finance. After UT, he began his career in investment banking at Citi’s Global Energy Group, where he worked on M&A and capital markets transactions.
He later left banking to start BodyPlan Fitness, a digital fitness startup that partnered with well-known trainers on social media to launch fitness apps. The company released more than 50 apps in the first two years, generating over 5 million installs.
Today, Mike leads Waterboy, where he focuses on building a modern consumer brand at the intersection of hydration, culture, and entertainment. He lives in Austin, Texas, is recently married, and in his free time enjoys playing soccer and cheering on the Texas Longhorns and Houston Texans.
