No Budget, No Problem: How to Win Your First 50 to 100 Customers
You don’t need a marketing budget to land your first customers. Kosterina founder Katina Mountanos shares how she won her first 100 without paid ads. Join the live webinar Oct. 19 at 2 PM ET.
You have a business idea you can’t stop thinking about. But how do you know if anyone will actually buy it? And how do you find those first customers without a big budget?
Katina Mountanos found her first 50 to 100 customers without paid advertising. She started Kosterina, a wellness and food brand, as a passion project while working full time at Walmart, selling first to friends and family before committing. From there, repeat purchases, word of mouth and a distinctive social media presence did the work. When Kosterina had about 100 customers, a simple survey returned a perfect NPS score of 100, and Whole Foods found the brand on Instagram and reached out on its own. Today Kosterina is sold at Target, HEB, Crate & Barrel, and other national retailers.
Join Katina on Monday, October 19 at 2:00 PM ET for a candid conversation about how she turned an idea into a real business, and what she’d prioritize if she were starting from scratch today.
This live virtual event will cover:
- How to find your first customers through the people you already know, without spending on ads.
- How to tell whether those early buyers love your product or are just being supportive, by watching for repeat purchases, referrals, and strangers finding you.
- How a free feedback tool like NPS can show whether your first 100 customers are a foundation worth building on.
- Why launching before your product is perfect helps you win customers sooner and improve faster.
- How to make your product, packaging, sampling, and content do the marketing a budget would normally do.
- How to test demand without quitting your job or putting significant money on the line.
- What to prioritize and what to skip when every dollar counts.
Register now to save your spot.
About the Speaker:
Katerina (Katina) Mountanos is an olive oil sommelier and Mediterranean lifestyle expert. She’s the founder and CEO of Kosterina, a wellness brand centered around high antioxidant extra virgin olive oil and the modern Mediterranean diet more broadly. Kosterina products are available online and at Whole Foods Market, Target, HEB, Crate & Barrel and soon Walmart, among other national retailers. Katina has appeared on Good Morning America and the TODAY Show, and is often quoted in Real Simple, Modern Retail and Food & Wine. Previously, she held executive roles at L’Oreal, Amazon, Walmart and several startups across beauty, retail and ecommerce.
