Franchisees of This Wellness Brand Average 7 Figures in Annual Revenue. Here’s How They’re Changing the Industry.

Heights Wellness Retreat is forging the future of the health and wellness industry, focused on democratizing the wellness category by offering accessible and results-driven self-care routines rather than the occasional spa splurges. The brand, formerly known as Massage Heights, has shifted from a traditional hands-on therapies chain to a broader “lifestyle longevity” brand built on memberships, innovative technologies, repeat visits, and solid unit economics. In plain terms, it’s selling self-care as a habit, not one-time treatments.

Each location offers familiar services like massage and skincare alongside touchless therapies such as cryotherapy, red-light and infrared sessions, halotherapy, lymphatic drainage, and guided meditation. Those services help drive revenue without adding a lot of extra labor, which can ease some of the hiring and wage pressures that typically squeeze service businesses.

The company reports average revenue in the seven-figure range for its franchisees, and a 95% customer retention rate, suggesting that once members join, they return and continue spending. With more than 100 locations and roughly 20 years of franchising experience, Heights aims to provide franchisees with the stability of a mature system and the energy and upside of an updated concept.

For owners, the appeal is structure plus flexibility. Heights Wellness Retreat provides a clear operating playbook, extensive training, marketing support, and protected territories, and it’s open to both hands-on operators and semi-absentee, multi-unit investors looking to plug into the wellness wave.