Farm Ale Brewing stays true to the history of their old schoolhouse, while brewing exceptionally good beer. But they’re keeping things small and local to insure the highest quality ingredients, while supporting other local businesses in the area, and hiring employees for their potential, not necessarily their experience.

Have you seen the “Yelp Elite” badge on profiles on Yelp or encountered community managers in your city, but felt unsure about what their roles are in the business community? Emily sits down with Gabi and Aimee—two Yelp employees who got their start as community managers—to discuss the importance of community and explain the inner workings of local Yelper networks. Give it a listen to understand how community managers and Elites work together to support small businesses across the country.

Nola Bliss Massage Therapy starts making its clients more comfortable before they walk in the door with user-friendly online booking. Once they’re inside, the client-forward service continues with personalized service, and a staff that reflects the diverse New Orleans neighborhood. Tune in to hear what keeps reviewer Swati coming back, and how owner Sara has scaled from her solo operation to over 20 massage therapists. Nola Bliss Massage Ali Schwartz Meserole Sound

If a picture is worth a thousand words, how valuable a video must be! The amount of online videos consumers are watching has doubled since 2018—to address this striking trend, Emily is joined by Yelp’s San Diego community manager, Anne, to chat about Anne’s success in creating video content for social media. Anne shares actionable tips, including how to get that perfect shot and the benefits of scheduling apps, to help you level up your content. Yelp San Diego Instagram Ali Schwartz Meserole Sound

A Mediterranean oasis in the middle of the Arizona desert, CALA offers its patrons seasonally-inspired dishes with a carefully curated selection of wines and cocktails to accompany them. This business recently opened but has already made an impact with its quality cuisine, customer communication and exceptional service. Hear from general manager, Robert Meir, and learn about how he is building the team he credits with being ambassadors for the restaurant’s values. CALA Ali Schwartz Meserole Sound

For many entrepreneurs and business owners, it might seem impossible to balance the demands of the business with your own mental health needs and personal wellbeing. In fact, it’s often positioned as admirable and selfless to put your own needs aside in exchange for starting or running a business. It’s time to move away from that narrative. Tune in for advice on prioritizing your wellness and directly impacting your bottom line and online reputation.

Becoming a go-to spot isn’t luck—it takes consistency and a memorable experience. From the owners’ daily incense-burning to custom orders and spot on delivery service, Juicy Leaf does just that. In this episode, hear Felix and Felipe’s divide and conquer strategy that has made their boutique plant company a leader in the LA scene, and the challenges they’ve faced along the way. Reviewer Emily shares what sets The Juicy Leaf apart and why she’ll never shop anywhere else for client gifts. The Juicy Leaf Ali Schwartz Meserole Sound

Getting your customers or clients to write reviews is no easy task. And on Yelp specifically, it’s against terms of service and content guidelines to solicit or ask for a review. So how can you naturally encourage them to share their experiences? Marketing expert Elizabeth Sexton shares how Aligned Modern Health, the multi-location holistic wellness business, manages their online presence while subtly showing their customers the power of online reviews. Ali Schwartz Meserole Sound

Auto House goes beyond lukewarm customer service, prioritizing one-on-one bonds between buyers and sales partners to integrate themselves into the lives of the community they serve. Auto House has changed the car industry's narrative by implementing thoughtful, personalized help, whether it's loaning out a minivan to let a mom try out at practice or making connections with clients long after the sale. Reviewer Amber P. shares how Auto House became her family’s first choice for their auto needs.

How a business shows up online is a reflection of who they are in person. Oftentimes business owners worry more about coming across polished than being themselves. In this episode hear from Shawn Walchef on the importance of being authentic and professionally raw online. Shawn hosts a podcast in partnership with Yelp and Entrepreneur Media called Restaurant Influencers. Tune in to episode 1 at the end of this conversation. Cali BBQ Ali Schwartz Meserole Sound

Rudy’s Bakery in Queens has been open since the 1930s. 40 years ago, Toni and her uncle bought it and kept many of the recipes alive. Now, they pride themselves on remaining non-commercial with seasonal items and an extensive list of gluten free and vegan pastries and deserts. Toni admits it hasn’t always been easy, and change has been inevitable. But she’s a staple in the community. Hear what reviewer Samantha loves most in this unique episode where we chat with reviewer and owner together.

Whether it’s a Yelp listing or another online review site, your reputation matters and is a reflection of the work you do in person with your customers. Having a strategy in place for responding to reviews can help you maximize that online presence, and spread the word about who you are and what you do like word of mouth, but amplified. In this episode hear advice from business owners and consumers about how to engage with your online presence and build a strategy that reflects your business. Ali Schwartz Meserole Sound

At the mouth of Monterey Fisherman’s Wharf lies Paluca Trattoria, a “coastal chic” restaurant focused on keeping the history and authenticity of its location alive. Customers can watch aquatic life swim in the bay while eating delicious meals, and also observe the sense of community and camaraderie in the restaurant. Reviewer Valerie A. shares her experience utilizing Yelp to find this classic Italian meal amidst a relatively touristy location, and what made it stand out. Paluca Trattoria  Ali Schwartz Meserole Sound

Online reviews can be an important source of feedback to help improve your business. They’re a signal to what’s going well and what areas could be worked on. In this conversation with Jeff Toister, author of The Service Culture Handbook, you’ll learn how evaluating your reviews can save you time, and improve your business. Digging into what people are saying about you online can help improve customer service, increase sales and pinpoint problems that are costing you money. Jeff Toister Ali Schwartz Meserole Sound

People are at the center of Norm Theard’s life, and his restaurant The Quarter Creole Cuisine is another example of that. As the youngest of six, Norm spent time helping his mom recreate recipes from generations past that he brings to life in his restaurant with innovative twists. Hear how Norm continues his family’s legacy through authentic comfort food and service to match. Reviewer Stef B shares her memorable dining experience at and what left her longing to return to this Claremont staple.

Owning a small business can be an adventure, but according to Paper Route Bakery owner Aaron Seriff-Cullick, it can quickly turn into a crisis. When he made changes to the menu, many customers were disappointed to see favorites disappear, so Aaron showed them other wonderful treats he had cooked up. Aaron shares his experiences — both the good and the not so good — in taking his business from his tiny apartment in Austin to a full-fledged bakery, and the lessons he learned along the way. Paper Route Bakery Ali Schwartz Meserole Sound  

Sometimes service can feel forced. At Alpenglow Sports, owner Brendan says 'if you don't love to help people you're not hired.' And that culture creates a customer forward approach to the atmosphere in the shop. Reviewer Sheena wanted to support a local business, and get some gear for a trip. The knowledge and expertise shared by the staff instilled confidence in her, and she appreciated that the guidance wasn’t towards the most expensive product, but the product that suited her needs. Alpenglow Sports Ali Schwartz Meserole Sound

Purchasing a home is complicated, and realtor Brad Davis knows it. In fact, his career in real estate first began as a side hustle after buying his first home. Now, after years of working full time at Just Real Seattle, Brad shares his tips and tricks for navigating such a dynamic market. From maintaining organized communication with clients to collaborating with competitors, building relationships is crucial for any business. We’ll also hear from Karen on what stood out working with Brad.

Having been around since before the Great Depression, Chicago’s Music Box Theatre has seen a lot over the decades. From adding social spaces in the building to establishing seasonal events, current senior operations manager Buck LePard discusses the evolution of the historic venue, and how they’ve built such a tight-knit workplace culture. We’ll also hear from Carly, a resident of the neighborhood, about her experience as a moviegoer during the pandemic. Music Box Theatre Ali Schwartz Meserole Sound

Whether it be at weddings or quinceañeras, Tempoe Entertainment DJs in Southern California seeks to create a party atmosphere anywhere and anytime. Ryan, or DJ Tempoe, shares how teamwork, cross-training, and clear communication with clients are key to curating the perfect mood for any event. Reviewer Cassandra shares her experience with Tempoe, where the whole team went above and beyond at her daughter’s 16th birthday party. Tempoe Entertainment DJs Ali Schwartz Meserole Sound Our sponsor: Nearside  

Shear Bliss Hair Salon owner Lana Kurayeva has qualifications under her belt, being a board certified colorist with over a decade of experience. Despite this, the thing that keeps her customers coming back isn’t just her knowledge of hair care, but the way she shares that knowledge and listens to their wants. In this episode, hear from Lana as well as reviewer Jenn, who discusses all the factors that made her very first hair coloring experience a successful one and what kept her coming back. Shear Bliss NYC Salon Ali Schwartz Meserole Sound Our sponsor: Nearside

With friendly and attentive service, an eccentric selection of signature donuts, partnerships with other local businesses, and an expansive breakfast menu, Cranky Al’s is undoubtedly a staple of the Milwaukee area. Managed by Joey Carioti, the nephew of the original owners, Cranky Al’s has weathered the pandemic and successfully adapted to changing times. In this episode, hear from Joey and reviewer Chadrick about what makes this small local business special and how it continues to thrive.

This episode takes a look at the best advice shared on Behind the Review in its first year. Business owners talk about the stressors and reality of online reviews, and consumers share what makes them want to write a review. You’ll also hear how entrepreneurs handle critical reviews, and what they consider the key to a solid response. Reviews are a form of marketing, and engaging with those online reviews is a great way to reflect your customer service practices and humanize your brand. Ali Schwartz Meserole Sound

Closet America is all about organization, beauty and joy. It’s what they do, and how they do it, and each department works together to create a memorable customer experience. With communication at the center of their success, owner Skip shares how they stay connected over the extended process from getting a quote, to the final installation day. Reviewer Rae shares what stood out most about her interactions with the company, and how her life has improved since hiring their services. Closet America Ali Schwartz Meserole Sound

After embarking on countless memorable trips together to Greece and Turkey, Rob van den Blink and two of his friends had the idea of bringing the Aegean dining experience to their home in Miami. This resulted in DOYA, a unique meze style restaurant in the heart of Wynwood. In this episode, you’ll hear from Rob as well as reviewer Joe, who discusses how Doya’s ambience, menu, and service have made him a regular at the restaurant. DOYA Ali Schwartz Meserole Sound

According to Megan and Tom Gibbings, communication is the most important component of their successful veterinary practice. They’ve found it’s what sets them apart, and when there’s been a challenge or a sticking point, it boils down to a lapse or failure in communication. Patient Courtney shares what stood out to her about West Coast Animal Hospital, and what called her to write a review. She drives hours to West Coast, but that’s the unparalleled trust that’s been instilled by the team. West Coast Animal HospitalAli Schwartz Meserole Sound

Three years in, Bird Bird Biscuit has never stopped trying to make their biscuit just a little bit better. And this is representative of how they approach everything. From the customer experience, down to the employee experience, owner Brian Batch explains that with a core value of “this is fun for us,’ it’s important that team members feel happy and supported; which ultimately translates to great consumer experiences as well. Like reviewer Casey who can’t say enough about the business. Bird Bird Biscuit Ali Schwartz Meserole Sound:

What happens when two interior designers from opposite coasts merge somewhere in the middle? Adriele Graham and Elizabeth Berry, the duo behind interior design firm House Meraki, have been serving the Denver area since 2018. Over the years, they’ve established themselves as a client-driven firm and have adapted their practices to weather the pandemic. In this episode, hear about how Adriele and Elizabeth helped reviewer Jéssica make the most out of her rental bedroom...entirely virtually.

Nestled in the crossroads of downtown Kansas City, Missouri, KC Wineworks is not your typical winery. Owner Lindsay Clausen takes advantage of the shop’s unique Midwestern location and multifaceted wines in order to create a welcoming, friendly wine tasting experience for customers of all experience levels. In this episode, Yelp reviewer Kristina discusses the atmosphere and customer service that has made her a WineWorks regular.

Making people feel special can be challenging. It's a tough personal goal and an even tougher business goal. The Sparkle Bar, a makeup studio in Scottsdale, Arizona, nails it. Hear from founder & owner Alex Bradberry about how her focus on diversity & uniqueness makes her shop so memorable. Our reviewer, Kimberly Vickers-Martin, shares her journey—from booking to post-wedding reception—giving a look at what sets Bradberry's studio apart and what other businesses should try to replicate. The Sparkle Bar: https://www.yelp.com/biz/the-sparkle-bar-scottsdale?osq=sparkle+bar Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/