Cate Luzio spent two decades as a corporate banker—in 2018, she pivoted. With the goal of supporting women in their career journeys, Cate founded Luminary, a NYC-based professional networking space. Emily chats with Cate about her experience self-funding Luminary and how the community-centered business weathered the pandemic. Then, Luminary member and fellowship winner Gwen Beloti speaks to the close-knit community’s benefits. Listen in to learn how you can expand your business and network.

Ash Cordona never thought he’d own a donut shop, after years in trucking and transportation, but when an opportunity to buy Donutopia fell into their laps, he and his wife Sophea jumped at the chance to own a small business. They’ve turned it into one of the most popular donut shops in San Angelo, Texas. Donutopia Ali Schwartz Meserole Sound

Technology can be a tricky thing for a small business. Used correctly, it can increase revenue and streamline operations. But bad technology can be devastating to the customer experience and a business’s bottom line. Jeremy Julian, host of the Restaurant Tech Guys podcast, says technology should always serve a purpose, be adaptable, and increase the ease of your customer experience, even if the tech isn’t customer facing. Restaurant Technology Guys Ali Schwartz Meserole Sound

Brandon Gardner has a long history in customer service, so it made perfect sense to use that expertise when he bought SoCo Taphouse in San Angelo, Texas in 2015. With a combination of knowledgeable staff, a warm and friendly atmosphere, and incredible craft beers, SoCo Taphouse has become a home away from home for regulars like reviewer Josh. Yelp’s Small Business expert Emily Washcovick chatted with them both about how SoCo made itself “The Cheers of Beers.” SoCo Taphouse Ali Schwartz Meserole Sound

We know that digital presence is a critical part of business strategy, but how can business owners and marketing managers ensure that their plans are effective? In this episode, Emily is joined by the director of market insights at SOCi, Damian Rollison. SOCi is a data-driven platform that empowers brands to scale their presence across local search and social media—listen in as the two discuss how you can leverage engagement to improve your online presence and simplify multi-location operations. SOCi Ali Schwartz Meserole Sound

Business owner Kristin Near knows that patience is a virtue. At Botanica Skin and Brow Studio in Albuquerque, new staff members are trained throughout an internship that can last months. Brand awareness builds with incremental growth rather than large campaigns. Kristin’s successful strategy has sparked stellar customer referrals and online reviews, keeping Botanica in business for eight years and counting. Botanica Skin & Brow Studio Ali Schwartz Meserole Sound

Online reviews—positive and negative—can reveal a wealth of benefits for your small business. With the right review response strategy in place, you can capitalize on your customer feedback to make lasting, positive changes. In this episode, hear from several business owners about how they use online reviews to strengthen their business practices, boost morale, and encourage customers to return again and again. Ali Schwartz Meserole Sound

For most business owners, your business is you—and you are your business. With identities intertwined in business plans and goals, setting boundaries between your work and personal life is a challenge. In this episode, Emily is joined again by Yauss and Sascha of the Texas craft bakery Skull and Cakebones, to take a deep dive into their mental health journeys and how it has impacted their business, and provide some tips for how to ensure you’re bringing your best, healthiest self to work. Skull & Cakebones Ali Schwartz Meserole Sound

Combining his passions for dogs and art, Josh White has created a unique dog grooming salon that keeps customers coming back. Dogue in West Hollywood does standard grooming, but also uses color to make dogs look extra snazzy. Most importantly, customers trust the experienced staff to go above and beyond, from expert grooming to teaching proper at home upkeep. With its welcoming environment, humans and dogs alike have been known to treat Dogue as a second home. Dogue Spa Ali Schwartz Meserole Sound

From the physical environment to interactions with employees, the Uncommon Closet experience is intentionally inclusive. Business-owner Korri has created a tailoring shop that is welcoming to all. That element has been built in since day one and the shop grew quickly within just a few years. With that growth came challenges, but the emphasis on creating a positive and gender-affirming customer experience has remained throughout the business’s evolution. Uncommon Closet Ali Schwartz Meserole Sound

Starbright Floral Design provides a high quality product and top notch customer service to all of their clients. In this episode, hear from owner Nic Faitos on how nearly 30 years into his business he’s still having fun and finding unique and creative ways to work with clients and celebrate flowers. Customer Ali joins the conversation to share what sets Starbright apart from other floral shops and how Nic’s team goes the extra mile to make customers feel like family. Starbright Floral Design Ali Schwartz Meserole Sound

Sometimes picking just one thing and doing it well can turn around an entire business. Tres Lecheria Bakery in Seattle makes one thing, tres leches cakes, albeit in a number of varieties. After pivoting from an assortment of baked goods to just the most popular, Kevin Moulder’s business took off in some unexpected directions, and he hasn’t looked back since. Tres Lecheria Ali Schwartz Meserole Sound

Owners Yauss and Sascha of Skull & Cakebones have made their bakery a haven for all kinds of people by paying attention to ingredients and being true to themselves. In addition to being vegan, their products are all delicious and nut allergy-friendly, and their staff is knowledgeable on product ingredients to help guide customers toward safe-for-them foods. They’ve also baked their own personal experiences and beliefs into their small business, creating a safe space in their community. Skull & Cakebones Ali Schwartz Meserole Sound

Robbins Brothers prioritizes a long-term relationship with their customers. The staff always aims to connect individuals with their dream piece by providing a welcoming environment, but the Robbins Brothers experience goes well into the future, including follow up interactions and annual cleanings. Tune in to hear Kevin’s engagement ring shopping experience and how general manager Charlotte helps foster a positive environment within the intimidating realm of jewelry shopping. Robbins Brothers (San Diego location) Ali Schwartz Meserole Sound

This week, small business expert Emily Washcovick sits down with Yelp social media manager Lara Betthauser for some frank talk about using your social media pages effectively, and how to get over the scary idea of video content by using existing resources — your employees.

Keith Zeiler knows a thing or two about pet nutrition, and wanted to share that knowledge with his community, so he opened Paws on Chicon, a boutique pet store that focuses on your furry friend first. Through a well-educated staff and a careful selection of products, he’s grown his business and added a second location that is almost a carbon-copy of the first, keeping things consistent and helping pet owners find the best food and treats for their dogs and cats. Paws on Chicon Ali Schwartz Meserole Sound

Farm Ale Brewing stays true to the history of their old schoolhouse, while brewing exceptionally good beer. But they’re keeping things small and local to insure the highest quality ingredients, while supporting other local businesses in the area, and hiring employees for their potential, not necessarily their experience.

Have you seen the “Yelp Elite” badge on profiles on Yelp or encountered community managers in your city, but felt unsure about what their roles are in the business community? Emily sits down with Gabi and Aimee—two Yelp employees who got their start as community managers—to discuss the importance of community and explain the inner workings of local Yelper networks. Give it a listen to understand how community managers and Elites work together to support small businesses across the country.

Nola Bliss Massage Therapy starts making its clients more comfortable before they walk in the door with user-friendly online booking. Once they’re inside, the client-forward service continues with personalized service, and a staff that reflects the diverse New Orleans neighborhood. Tune in to hear what keeps reviewer Swati coming back, and how owner Sara has scaled from her solo operation to over 20 massage therapists. Nola Bliss Massage Ali Schwartz Meserole Sound

If a picture is worth a thousand words, how valuable a video must be! The amount of online videos consumers are watching has doubled since 2018—to address this striking trend, Emily is joined by Yelp’s San Diego community manager, Anne, to chat about Anne’s success in creating video content for social media. Anne shares actionable tips, including how to get that perfect shot and the benefits of scheduling apps, to help you level up your content. Yelp San Diego Instagram Ali Schwartz Meserole Sound

A Mediterranean oasis in the middle of the Arizona desert, CALA offers its patrons seasonally-inspired dishes with a carefully curated selection of wines and cocktails to accompany them. This business recently opened but has already made an impact with its quality cuisine, customer communication and exceptional service. Hear from general manager, Robert Meir, and learn about how he is building the team he credits with being ambassadors for the restaurant’s values. CALA Ali Schwartz Meserole Sound

For many entrepreneurs and business owners, it might seem impossible to balance the demands of the business with your own mental health needs and personal wellbeing. In fact, it’s often positioned as admirable and selfless to put your own needs aside in exchange for starting or running a business. It’s time to move away from that narrative. Tune in for advice on prioritizing your wellness and directly impacting your bottom line and online reputation.

Becoming a go-to spot isn’t luck—it takes consistency and a memorable experience. From the owners’ daily incense-burning to custom orders and spot on delivery service, Juicy Leaf does just that. In this episode, hear Felix and Felipe’s divide and conquer strategy that has made their boutique plant company a leader in the LA scene, and the challenges they’ve faced along the way. Reviewer Emily shares what sets The Juicy Leaf apart and why she’ll never shop anywhere else for client gifts. The Juicy Leaf Ali Schwartz Meserole Sound

Getting your customers or clients to write reviews is no easy task. And on Yelp specifically, it’s against terms of service and content guidelines to solicit or ask for a review. So how can you naturally encourage them to share their experiences? Marketing expert Elizabeth Sexton shares how Aligned Modern Health, the multi-location holistic wellness business, manages their online presence while subtly showing their customers the power of online reviews. Ali Schwartz Meserole Sound

Auto House goes beyond lukewarm customer service, prioritizing one-on-one bonds between buyers and sales partners to integrate themselves into the lives of the community they serve. Auto House has changed the car industry's narrative by implementing thoughtful, personalized help, whether it's loaning out a minivan to let a mom try out at practice or making connections with clients long after the sale. Reviewer Amber P. shares how Auto House became her family’s first choice for their auto needs.

How a business shows up online is a reflection of who they are in person. Oftentimes business owners worry more about coming across polished than being themselves. In this episode hear from Shawn Walchef on the importance of being authentic and professionally raw online. Shawn hosts a podcast in partnership with Yelp and Entrepreneur Media called Restaurant Influencers. Tune in to episode 1 at the end of this conversation. Cali BBQ Ali Schwartz Meserole Sound

Rudy’s Bakery in Queens has been open since the 1930s. 40 years ago, Toni and her uncle bought it and kept many of the recipes alive. Now, they pride themselves on remaining non-commercial with seasonal items and an extensive list of gluten free and vegan pastries and deserts. Toni admits it hasn’t always been easy, and change has been inevitable. But she’s a staple in the community. Hear what reviewer Samantha loves most in this unique episode where we chat with reviewer and owner together.

Whether it’s a Yelp listing or another online review site, your reputation matters and is a reflection of the work you do in person with your customers. Having a strategy in place for responding to reviews can help you maximize that online presence, and spread the word about who you are and what you do like word of mouth, but amplified. In this episode hear advice from business owners and consumers about how to engage with your online presence and build a strategy that reflects your business. Ali Schwartz Meserole Sound

When it comes to selling a luxury product, it’s important to cultivate a relationship with your consumer and understand their motivations. Viviana  Langhoff, owner of Adornment & Theory, a jewelry shop in downtown Chicago, shares how she created five pillars for her and her staff to live by. Yelp reviewer, Shelby F., saw these pillars come to life in her numerous experiences with the business and shares why it’s so important to focus on a meaningful customer relationship, rather than the sale. Adornment & Theory: https://www.yelp.com/biz/adornment-and-theory-chicago Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/