The Origin Story of Rally

Host Emily Washcovick sits down with Barrett Worthington and Meg Charity to hear the inspiring journey of Rally - a Pickleball and craft cocktail club...

Host Emily Washcovick sits down with Barrett Worthington and Meg Charity to hear the inspiring journey of Rally - a Pickleball and craft cocktail club in North Carolina. This entrepreneurial duo discovered the joys of the game long before it became a trending sensation. And their business transformed the sport into a thriving connection point for fostering community. Hear the story from humble beginnings, to raising millions for their first venue. Rally More about the episode Theme Music by Ali Schwartz and Meserole Sound

The Key to Building Community with Maypop

Maypop is a beloved coffee and garden shop in Missouri, celebrated for its unique blend of caffeine and greenery. The shop has evolved into a...

Maypop is a beloved coffee and garden shop in Missouri, celebrated for its unique blend of caffeine and greenery. The shop has evolved into a community hub where visitors can enjoy both a cup of coffee and a stroll through a lush nursery. Hear from a local reviewer Angela P. on how Maypop’s expert staff and tranquil atmosphere created the perfect birthday. Dig into insights on community building, creative marketing, and amplifying customer feedback with administrative coordinator Julia Valleroy. Maypop More about the episode Theme Music by Ali Schwartz and Meserole Sound

Authenticity & Innovation: The Property Brothers' Secret to Success

Jonathan and Drew Scott, the renowned Property Brothers, share their entrepreneurial journey from childhood ventures to real estate, development, and ultimately TV! Their authenticity and...

Jonathan and Drew Scott, the renowned Property Brothers, share their entrepreneurial journey from childhood ventures to real estate, development, and ultimately TV! Their authenticity and innovative approach have shaped their success in home renovation and merchandising. Hear about their new show, "Don't Hate Your House," and their commitment to making homes healthier and more affordable. Tune in for valuable insights on marketing, feedback, and embracing social media in today's digital age.

Unlocking Success: Insights from Kevin O'Connor of This Old House

Emily Washcovick sits down with Kevin O'Connor, host of the Emmy-winning "This Old House." Kevin shares insights from his 20+ years of experience with real...

Emily Washcovick sits down with Kevin O'Connor, host of the Emmy-winning "This Old House." Kevin shares insights from his 20+ years of experience with real home improvement professionals on set. Kevin also provides tips on work-life balance, the power of saying no, and the importance of storytelling for small businesses. He also shares valuable advice on collaboration, growth, and navigating reviews. Kevin O'Connor website More about the episode Theme Music by Ali Schwartz and Meserole Sound

Biz Bite Episode 13 : Yelp's Business Resource Hubs

In ep. 13 of “Biz Bites," we explore Yelp's Business Resource Hubs, which celebrate diversity and support entrepreneurs of all identities. Discover how attributes like...

In ep. 13 of “Biz Bites," we explore Yelp's Business Resource Hubs, which celebrate diversity and support entrepreneurs of all identities. Discover how attributes like women-owned, Black-owned and LGBTQ+ owned can enhance your business's visibility. And hear highlights from various hubs including the business owner features. Yelp's Diversity Resource Hub Theme Music by Ali Schwartz and Meserole Sound

Biz Bite Episode 12: Holiday Marketing Musts for Small Businesses

In ep. 12 of “Biz Bites," we discuss strategies for maximizing the holiday season. Like engaging with customers through social media, creating excitement around holiday...

In ep. 12 of “Biz Bites," we discuss strategies for maximizing the holiday season. Like engaging with customers through social media, creating excitement around holiday offerings, and promoting your hardworking staff. We also dig into how to effectively collaborate with other businesses, participate in local events, and capture more content for promotion you can use year round. Get advice and tips for using the holidays to connect with customers and generate support for your business. A helpful holiday guide for local businesses Theme Music by Ali Schwartz and Meserole Sound

From Backyard Hobby to Bagel Sensation: PopUp Bagels’ Recipe for Success

PopUp Bagels isn’t just serving up fresh bagels — it’s redefining the bagel experience. Founded by Adam Goldberg, this business has grown from a backyard...

PopUp Bagels isn’t just serving up fresh bagels — it’s redefining the bagel experience. Founded by Adam Goldberg, this business has grown from a backyard project to a beloved sensation across multiple locations. Known for its innovative flavors, personalized customer interactions, and social media buzz, PopUp Bagels creates a community vibe with every order. Yelp reviewer Amanda also shares how the shop’s unique approach and genuine customer service made her visit unforgettable. Pop Up Bagels More about the episode Theme Music by Ali Schwartz and Meserole Sound

The Origin Story of Pop Up Bagels

Host Emily Washcovick sits down with Adam Goldberg, the founder of PopUp Bagels. Discover how this at-home hobby turned into a nationwide sensation, complete with...

Host Emily Washcovick sits down with Adam Goldberg, the founder of PopUp Bagels. Discover how this at-home hobby turned into a nationwide sensation, complete with viral cream cheese schmears. Adam shares the origin story of the business and the shift that drove him to create a unique bagel experience that could scale. Turn in next week to continue the PopUp story, and hear from reviewer Amanda R. Pop Up Bagels More about the episode Theme Music by Ali Schwartz and Meserole Sound

R House: The Art of Casual Fine Dining and Drag Brunch

R House Wynwood is an award-winning eatery in Miami, known for its fabulous brunches. Owners Rocco Carulli and Owen Bale share their journey from a...

R House Wynwood is an award-winning eatery in Miami, known for its fabulous brunches. Owners Rocco Carulli and Owen Bale share their journey from a casual fine dining restaurant to a local hotspot for drag performances. Hear from local reviewers, and Yelp Community team members, Diandra L and Farah A, on how R House balances top-notch food, exceptional service, and unforgettable entertainment. Learn lessons on community engagement, grassroots marketing, and the importance of customer feedback. R House Wynwood Theme Music by Ali Schwartz and Meserole Sound

Mac & Cheese Dreams: Reinventing Restaurant Culture with Erin Wade

Host Emily Washcovick sits down with Erin Wade, best-selling author, chef, and entrepreneur. Erin shares her journey from being an unhappy lawyer to opening Homeroom,...

Host Emily Washcovick sits down with Erin Wade, best-selling author, chef, and entrepreneur. Erin shares her journey from being an unhappy lawyer to opening Homeroom, a wildly popular mac & cheese restaurant in Oakland, CA. Hear the lessons Erin learned along the way, and specifically how she built a unique restaurant culture, as well as system for dealing with sexual harassment. Tune in for insights that can help any small business thrive, from Erin's new book, "The Mac and Cheese Millionaire.” Erin Wade More about the episode Theme Music by Ali Schwartz and Meserole Sound

The Challenge of Raising Funds for Your Small Business

It takes a lot to start a small business, and often, individuals face many barriers along the way. We deep into a common barrier many...

It takes a lot to start a small business, and often, individuals face many barriers along the way. We deep into a common barrier many entrepreneurs face when jumpstarting their small business: a lack of funds. Through interviewing three individuals who have successfully raised money to launch their businesses, we will answer the following questions: How can I raise money for my small business? What tools are out there to help with my money-raising goals? What challenges might I face while doing so? Listen to the Side Hustle to Small Business podcast on Apple Podcasts or Spotify, or visit: entm.ag/hiscox

Simplifying Payroll and Benefits: A Conversation with Gusto’s CEO Josh Reeves

Host Emily Washcovick interviews Josh Reeves, CEO and Co-Founder of Gusto. They discuss Gusto's mission to simplify payroll, benefits, and HR management for small businesses....

Host Emily Washcovick interviews Josh Reeves, CEO and Co-Founder of Gusto. They discuss Gusto's mission to simplify payroll, benefits, and HR management for small businesses. Josh shares his entrepreneurial journey, the importance of customer feedback, and how Gusto leverages technology to support over 300,000 small businesses. Whether you're a business owner or an aspiring entrepreneur, this episode offers valuable insights on enhancing your business operations and customer engagement. Gusto More about the episode Theme Music by Ali Schwartz and Meserole Sound

Small Business Secrets from a Pizza Empire

In this episode hear from Tony Gemignani, the mastermind behind Tony’s Pizza Napoletana and several other pizza concepts. Tony shares his journey from a single...

In this episode hear from Tony Gemignani, the mastermind behind Tony’s Pizza Napoletana and several other pizza concepts. Tony shares his journey from a single pizzeria to an expansive empire, including fast-casual spots, and franchises. Discover how Tony maintains exceptional customer service across different concepts using strong systems, communication, and leadership. Reviewer Dominic B. provides valuable insights into the power of review responses, and digital marketing. Tony's Pizza Napoletana More about the episode Theme Music by Ali Schwartz and Meserole Sound

Biz Bite Episode 11: Turning Yelp Leads into Sales: Strategies for Service Pros

In ep. 11 of the "Biz Bites" series, we dive into how services businesses can leverage Yelp to attract and convert leads. Discover impactful features...

In ep. 11 of the "Biz Bites" series, we dive into how services businesses can leverage Yelp to attract and convert leads. Discover impactful features to get your business found, from setting up your service area to selecting the right services offered. Learn tips for optimizing your Yelp profile, responding quickly to job requests, and converting a message or job request on any platform into a paying customer. Yelp tools that help a home services business attract qualified leads 4 tips for turning job requests into sales  

Digital Marketing Simplified with GoDaddy

Host Emily Washcovick interviews Amy Jennette, the Integrated Marketing and Product Marketing lead at GoDaddy. Discover how GoDaddy empowers small businesses with digital marketing tools,...

Host Emily Washcovick interviews Amy Jennette, the Integrated Marketing and Product Marketing lead at GoDaddy. Discover how GoDaddy empowers small businesses with digital marketing tools, AI-driven solutions, and SEO strategies. Learn practical tips on building your brand, creating a content calendar, and leveraging customer reviews to enhance your online presence. Whether you're a new entrepreneur or looking to grow your business, this episode offers valuable insights to help you succeed. GoDaddy Resources GoDaddy AI Prompt Library More about the episode Theme Music by Ali Schwartz and Meserole Sound

Biz Bite Episode 10: Lessons from MICHELIN-starred restaurants to help any business on Yelp

In ep. 10 of the “Biz Bites'' series, learn from MICHELIN-starred restaurants on Yelp. Highlighting an article by Kristi Lindahl, Emily discusses how these top-tier...

In ep. 10 of the “Biz Bites'' series, learn from MICHELIN-starred restaurants on Yelp. Highlighting an article by Kristi Lindahl, Emily discusses how these top-tier restaurants utilize Yelp's free tools to boost visibility and attract customers. From high-quality photos and accurate business hours to leveraging amenities and responding to reviews, the episode offers actionable tips for any business. Tune in to discover how to maximize your Yelp presence and enhance customer engagement. More about the episode Theme Music by Ali Schwartz and Meserole Sound

Exterminating the Hassle From the Pest Control Experience

In this rerun of a season 2 favorite, hear how Ben and Jenny McAvoy created Insectek, a pest control business that puts communication and customer...

In this rerun of a season 2 favorite, hear how Ben and Jenny McAvoy created Insectek, a pest control business that puts communication and customer service at the forefront. Their efforts have curated life long customers like reviewer Rosie P. Insectek turned her stressful pest encounter into a seamless experience. You’ll also hear more from Ben and Jenny about the values that guide their hiring and training processes. Insectek Pest Solutions - Yelp Ads Case Study Insectek Pest Solutions Yelp Page Theme Music by Ali Schwartz and Meserole Sound

Biz Bite Episode 9: Getting Started with Advertising

In ep. 9 of the “Biz Bites'' series, we talk about online advertising and the options available with Yelp, as well as how to decide...

In ep. 9 of the “Biz Bites'' series, we talk about online advertising and the options available with Yelp, as well as how to decide if your business should work with a marketing agency. We also cover the available solutions and benefits for marketing agencies that are interested in becoming a part of the Yelp Advertising Partner Program. More about the episode Theme Music by Ali Schwartz and Meserole Sound

How Salt & Straw Expanded to Miami with Community and Creative Flavors as the Focus

In this rerun of a Season 2 favorite, hear from owner Kim Malek on how she expanded her community based ice cream shop to be...

In this rerun of a Season 2 favorite, hear from owner Kim Malek on how she expanded her community based ice cream shop to be in markets across the country, all with a local feel. Miami reviewer Diandra shares how Salt & Straw made a splash in FL, and what local collaborations had her excited to visit the business. Also hear great advice for growing and managing a team of employees that reflect your brand and culture, and engage well with customers. Local Business Summit ft. Kim Malek Salt & Straw (Coconut Grove location) More about the episode Theme Music by Ali Schwartz and Meserole Sound

The Art of Connection: How Black Serum Tattoo Creates a Welcoming Space

Join host Emily Washcovick as she explores the success behind Black Serum Tattoo with owner Brücius Zylander. In this episode, Brücius shares key takeaways on...

Join host Emily Washcovick as she explores the success behind Black Serum Tattoo with owner Brücius Zylander. In this episode, Brücius shares key takeaways on running a small business: refer clients elsewhere if you don’t offer the service they need, create an atmosphere that reflects your mission and values, and ensure your business mirrors the diversity of your community. Learn how great customer service and a meaningful workspace contribute to stellar reviews and long-term success. Black Serum TattooMore about the episode Theme Music by Ali Schwartz and Meserole Sound

Mastering Customer Service & Communication: Lessons from a Landscaping Pro

Nature’s Friends Landscaping isn’t just transforming gardens – it’s revolutionizing local landscaping services. Founded by Cliff Bressler, this business brings expertise and personalized care to...

Nature’s Friends Landscaping isn’t just transforming gardens – it’s revolutionizing local landscaping services. Founded by Cliff Bressler, this business brings expertise and personalized care to every project. Nature’s Friends Landscaping caters to homeowners, offering a range of services from tree work to complete garden makeovers. Loyal customer and Yelp Elite Liz S. also shares how Cliff’s reliable, knowledgeable, and responsive approach has exponentially improved her outdoor spaces. Nature's Friends Landscaping More about the episode Theme Music by Ali Schwartz and Meserole Sound

How Seizing Opportunities Transformed Think Greek’s Visibility

In this episode, Emily Washcovick chats with Rosanne, general manager of Think Greek. From originating as a food truck, to winning the South Beach Wine...

In this episode, Emily Washcovick chats with Rosanne, general manager of Think Greek. From originating as a food truck, to winning the South Beach Wine and Food Fest and the title of the Best Bite in Town, Rosanne shares how innovation and creativity have set Think Greek apart. Learn about their journey to being featured on Food Network’s Best Bite in Town, and get insights on embracing opportunities, managing feedback, using social media, and more! Check out out first episode featuring Think Greek More about the episode Theme Music by Ali Schwartz and Meserole Sound

Scaling Sweet Success: The Tres Lecheria Journey

Host Emily Washcovick sits down with Vincent Berretta, co-owner of Tres Lecheria, to discuss their journey from a small bakery to a wholesale supplier for...

Host Emily Washcovick sits down with Vincent Berretta, co-owner of Tres Lecheria, to discuss their journey from a small bakery to a wholesale supplier for grocery chains. Vincent shares valuable lessons on budgeting, funding, and scaling a business, emphasizing the importance of financial strength for stability and growth. Discover how Tres Lecheria navigated challenges, pivoted during the pandemic, and leveraged customer feedback to zone in product offerings, and expand their market reach Check out our first episode with other Tres Lecheria co-owner Kevin More about the episode Theme Music by Ali Schwartz and Meserole Sound

Building a Strong Online Presence: Tips from Previous Guests

Host Emily Washcovick kicks off Season 3 with a recap of her favorite themes and takeaways from the last 50 episodes. Discover insights from business...

Host Emily Washcovick kicks off Season 3 with a recap of her favorite themes and takeaways from the last 50 episodes. Discover insights from business owners and customers on creating exceptional experiences, the importance of engaging with Yelp, and how to leverage reviews for growth. Tune in for practical advice and inspiring stories from diverse businesses, and get a sneak peek at what’s coming this season! Adela's Salt & Straw

Under the Hood: Honesty and Expertise at Steve's Auto Care

Steve's Auto Care in Novato, CA, is more than just a repair shop; it's a testament to honesty and quality in the auto service industry....

Steve's Auto Care in Novato, CA, is more than just a repair shop; it's a testament to honesty and quality in the auto service industry. For years, owner Steve Lite has cultivated a reputation not only for expert vehicle repairs but also a community-focused approach that prioritizes genuine service over quick profits. Yelp reviewer Christine P shares how trust and integrity won her business, and made her a customer for life.

Branching Out: City Tree Delivery's Seasonal Success

City Tree Delivery isn’t just providing holiday cheer with Christmas trees. It’s a service revolutionizing the way busy urban dwellers decorate for the season. Founded...

City Tree Delivery isn’t just providing holiday cheer with Christmas trees. It’s a service revolutionizing the way busy urban dwellers decorate for the season. Founded by Chris Hohenstein, this business caters to convenience, delivering not only trees but also a full holiday spirit directly to your door, with special features like installation, decoration, and pick-up. Customer Ojus, a Yelp Elite, also shares how the hassle-free service has transformed his family’s Christmas experience.

From Beige Walls to Beautiful Chaos: The Evolution of Tattooed Mom

It should come as no surprise that a restaurant called Tattooed Mom is as eclectic as the name implies. Open for 27 years in Philadelphia,...

It should come as no surprise that a restaurant called Tattooed Mom is as eclectic as the name implies. Open for 27 years in Philadelphia, Tattooed Mom serves great food for everyone — omnivores, vegetarians, and vegans alike. Owner Robert Perry has built a community-first space by holding as many local events as he can for local activist and creative groups, hosting art shows, poetry nights, all while serving delicious food. Reviewer Al shares his experience and what makes TMOMs review worthy. Tattooed Mom More about the episode Theme Music by Ali Schwartz and Meserole Sound

Books and Business: The Evolution of Powell’s City of Books

Powell's City of Books is no mere bookstore; it's an institution, community, and treasure for bibliophiles. This literary haven offers new, used, and rare finds...

Powell's City of Books is no mere bookstore; it's an institution, community, and treasure for bibliophiles. This literary haven offers new, used, and rare finds that beckon readers from every corner of the globe. Store Manager Bry Hoag helped Powell's flourish into a cultural icon with its unique blend of history, sustainability, and unwavering commitment to the written word. Yelp Elite reviewer Chelsea G. also shares the magic that makes Powell’s a cornerstone of Portland's vibrant community.

Starting a Business That Aligns With Your Passions

Bonnie Mauldin has been hustling since she was a kid. At eight years old, she was knocking on doors offering to shovel driveways. After graduation,...

Bonnie Mauldin has been hustling since she was a kid. At eight years old, she was knocking on doors offering to shovel driveways. After graduation, she entered the medical field, but quickly discovered it was not for her. Now, Bonnie owns two successful businesses, The Mauldin Group and Mauldin Production Company. Having learned a lot along the way, Bonnie shares her tips on changing careers, side hustles, and running multiple businesses. Listen to the Side Hustle to Small Business podcast on Apple Podcasts or Spotify, or visit: entm.ag/hiscox

Marketing Mastery: A Conversation with Marketing Happy Hour Podcast Hosts

Erica Spitzley and Cassie Tucker are crazy about two things: marketing and happy hour. So when one happy hour turned into a four-hour conversation about...

Erica Spitzley and Cassie Tucker are crazy about two things: marketing and happy hour. So when one happy hour turned into a four-hour conversation about the best and brightest marketing ideas, they knew they had to build a bigger table, so to speak. They created the Marketing Happy Hour podcast, where they have built a community of some of the best minds in marketing to share insights and strategies for businesses of all sizes. In this episode they chat with Behind the Review host Emily. Marketing Happy Hour Podcast Theme Music by Ali Schwartz and Meserole SoundMore about the episode

Vegan Chef Turns Food Network Title Into Championship Career

Chef Priyanka Naik took a very non-traditional route to success as a Food Network Champion. When culinary school didn’t align with her vegetarian upbringing, she...

Chef Priyanka Naik took a very non-traditional route to success as a Food Network Champion. When culinary school didn’t align with her vegetarian upbringing, she didn’t let that stop her from pursuing her dreams of cooking on TV. Instead, she took a tech job to support her while working on becoming the best vegan chef she could. Her tireless self-promotion and not taking no for an answer landed her a dream chance on the Food Network, a cookbook, and so much more. Chef Priyanka Theme Music by Ali Schwartz and Meserole SoundMore about the episode

Three Lists in Three Years: How Il Canale Uses Yelp to Fuel Growth and Inspire Change

Alessandro Farruggio and his family, owners of Il Canale in Washington D.C., are experts in the pizza business. Since Alessandro’s father immigrated from Italy in...

Alessandro Farruggio and his family, owners of Il Canale in Washington D.C., are experts in the pizza business. Since Alessandro’s father immigrated from Italy in the 1970s, the family has been serving authentic Italian recipes in the D.C. area. Their delicious food, consistent customer engagement, and knack for adaptability has earned them recognition on three Yelp Top 100 lists since 2022. Reviewer Sydney G. shares how the restaurant became one of her go-to dinner spots. Il Canale Theme Music by Ali Schwartz and Meserole SoundMore about this episode

Tea and Milk Owner Expands Both His Business and Customer Horizons

Tea and Milk owner Mathew Wong has gone to great lengths to create the best bubble tea possible, traveling as far as Japan to research...

Tea and Milk owner Mathew Wong has gone to great lengths to create the best bubble tea possible, traveling as far as Japan to research and source his tea. He uses only the highest quality ingredients in all of his products, but found that they weren’t always popular with customers, who had grown used to inferior ingredients. In order to expand, Wong first had to educate himself, his team, and his customers on the intricacies of tea making. Tea & Milk More about the episode Theme Music by Ali Schwartz and Meserole Sound

Building Community Intentionally: A Conversation With 3 Yelp Community Managers

It takes a village to raise a small business, as any entrepreneur will tell you. It sounds like a solo act, but the more advocates...

It takes a village to raise a small business, as any entrepreneur will tell you. It sounds like a solo act, but the more advocates in a business’s corner, the more likely their success. This week Emily sits down with three of Yelp’s community managers to talk about their roles and what they can do to help make a small business successful — everything from making connections in the community, hosting events on site, to promoting the business on Yelp’s local social media pages. Roundtable Discussion with 3 Community Managers More about the episode Theme Music by Ali Schwartz and Meserole Sound

Counter Service and Community Building: Yo’ Mama’s Recipe for Success

Crystal Peterson, owner of Yo’ Mama’s, has kept service at the forefront of her strategy from day 1. Located in downtown Birmingham, the family-run comfort...

Crystal Peterson, owner of Yo’ Mama’s, has kept service at the forefront of her strategy from day 1. Located in downtown Birmingham, the family-run comfort food restaurant targets the city’s busy visitors and workers during lunch hour with quick and friendly counter service. Reviewer Delia S. shares how her first experience in Yo’ Mama’s welcoming community space made the restaurant a staple in her rotation. Yo' Mama'sMore about the episode Theme Music by Ali Schwartz and Meserole Sound

Brewing Community : Nirvana Soul's Mission of Connection

Nirvana Soul in San Jose isn’t your ordinary coffee shop. It’s loud, vivacious, and encourages community expression, whether in their regular open-mic nights or the...

Nirvana Soul in San Jose isn’t your ordinary coffee shop. It’s loud, vivacious, and encourages community expression, whether in their regular open-mic nights or the colorful art on the walls. Sisters and co-owners Jeronica and Be’Anka created their coffee shop to serve up unique flavors like the White Rose Latte and a Hazelnut Mocha. But the more important mission is to combat one of the big epidemics facing our country — loneliness. Customer Camy shares what she loves about Nirvana Soul. Nirvana SoulMore about the episode Theme Music by Ali Schwartz and Meserole Sound

Serving Salsa With a Smile: How Lisa and Miguel Became Local Food Celebrities

Lisa and Miguel Segura, owners of Miguel’s Artisan Recipes, always have an open seat at their table. The couple has spent the last three years...

Lisa and Miguel Segura, owners of Miguel’s Artisan Recipes, always have an open seat at their table. The couple has spent the last three years finding new ways to share their jarred salsas and fresh Mexican recipes with their community. What started as pandemic deliveries to their circle of friends turned into a full-fledged brick-and-mortar operation in Clovis, CA. Yelp user and Community Director Nathen M. shares his experience meeting Miguel and Lisa and falling in love with their business.

Biz Bites #8 : How to Get Yelp Reviews Without Asking

In ep. 8 of the “Biz Bites'' series, we talk about how to get reviews without asking. An important part of managing your online reputation,...

In ep. 8 of the “Biz Bites'' series, we talk about how to get reviews without asking. An important part of managing your online reputation, especially on Yelp. From providing memorable experiences, responding to reviews publicly, and making the most of Yelp’s free features, this episode breaks down 5 things businesses can do to encourage customers to share their experiences in a review. We also dig into creating photo opportunities for customers, and weaving Yelp into your marketing materials. How to get Yelp reviews without asking blog post More about the episode Theme Music by Ali Schwartz and Meserole Sound

A Farmers Market with a Mission to Nourish and Educate the Community

Located in Humble, TX, Fall Creek Farmers Market is the perfect place to pick up produce and fresh foods while learning more about sustainable agriculture....

Located in Humble, TX, Fall Creek Farmers Market is the perfect place to pick up produce and fresh foods while learning more about sustainable agriculture. Jonathan and Andrea, the husband-and-wife duo behind the market, integrate integrity and education about sustainable farming and the importance of food quality into everything they do. Reviewer Forest shares what stood out during his visits to the market. And what keeps him coming back. Fall Creek Farmers Market More about the episode Theme Music by Ali Schwartz and Meserole Sound

Serving Happiness: Building a Business on Customer Feedback

Most people open their own business with a solid plan and a firm idea of what that business offers. Tomeka Wallace opened Happy Cafe with...

Most people open their own business with a solid plan and a firm idea of what that business offers. Tomeka Wallace opened Happy Cafe with exactly that, but her ability to learn as she goes, pivot when needed, and “just roll with it,” as she says, led to many changes to her menu and her operating hours. Listening to her customers and reviewers gave her new ideas, has expanded her offerings, and is one of the keys to the success of her beach town sandwich shop. Happy Cafe More about the episode Theme Music by Ali Schwartz and Meserole Sound

Making Waves in the Community Means Sweet Success

Sundae Scoop is an ice cream shop and community gathering place in Virginia Beach. Sibs and Philip Harrell opened the doors in 2021, bringing diverse...

Sundae Scoop is an ice cream shop and community gathering place in Virginia Beach. Sibs and Philip Harrell opened the doors in 2021, bringing diverse flavors, and a fun environment for people to come together and try something new. Yelp Elite Aneesa P shares her first time at the business and what was so memorable about the entire experience. She drove pretty far to enjoy some ice cream, but the Sundae Scoop team made it well worth the trip. Sundae Scoop More about the episode Theme Music by Ali Schwartz and Meserole Sound

Biz Bite Episode 7 : Black History Month & Identity Marketing

In ep. 7 of the “Biz Bites'' series, we celebrate Black History Month and discuss identity marketing. Consumers want to connect with the businesses they...

In ep. 7 of the “Biz Bites'' series, we celebrate Black History Month and discuss identity marketing. Consumers want to connect with the businesses they support, and sharing your story and identity as the business owner is a way to create deeper connections - particularly when relevant to your business and offerings. Learn about ways to leverage heritage months and other times of celebration that align with your business and background.

Chef JJ on leading a rice renaissance in Harlem

James Beard Award-winning Chef JJ Johnson knows that the best things in life start simply, so he built his restaurant around one of life’s basic...

James Beard Award-winning Chef JJ Johnson knows that the best things in life start simply, so he built his restaurant around one of life’s basic grains—rice. He then took his clean and healthy cooking to unlikely neighborhoods to make sure everyone has access to healthy and affordable food. That great tasting food plus data gathering and studying his customer base turned into a recipe for success. Reviewer Sonya H shares her first time at FIELDTRIP and what made the experience memorable. FIELDTRIP More about the episode Theme Music by Ali Schwartz and Meserole Sound

MT Noodles: The Intersection of Heritage, High Quality Ingredients, and Community Through Vietnamese Food

Located in a strip mall in a Minnesota suburb, MT Noodles has become a local favorite. Justin and the team at MT Noodles integrate their...

Located in a strip mall in a Minnesota suburb, MT Noodles has become a local favorite. Justin and the team at MT Noodles integrate their Vietnamese heritage into everything they do, making sure that all customers can find homemade dishes that they will enjoy, regardless of whether or not they’ve tried Vietnamese dishes before. Hear how the staff maintains their founding mission of serving fresh and authentic cuisine, while reviewer Robby shares what stood out for him. MT Noodles More about the episode Theme Music by Ali Schwartz and Meserole Sound

Biz Bite Episode 6 : AI & ChatGPT for Business Owners

In ep. 6 of the “Biz Bites'' series, we discuss how small businesses can utilize ChatGPT & AI as tools to help them with things...

In ep. 6 of the “Biz Bites'' series, we discuss how small businesses can utilize ChatGPT & AI as tools to help them with things like preparing their taxes, or putting together a social media content calendar. We also dig into some of the limitations of the technology and the importance of human oversight and a personalized touch. ChatGPT and AI will never replace humans in your business, but it can help enhance your operations. More about the episode Theme Music by Ali Schwartz and Meserole Sound

Tapping Into Relaxation: The Creation of Oakwell Beer Spa

The path between the entrepreneurial spark and finding that first great business opportunity was long and winding for Oakwell Beer Spa owners Jessica French and...

The path between the entrepreneurial spark and finding that first great business opportunity was long and winding for Oakwell Beer Spa owners Jessica French and Damien Zouaoui. In fact, it was 14 months long and 25 countries winding. After trying out experiences across the globe, they settled on their business concept — a beer spa — and have been brewing plans to expand the business since day one. Yelp user Jessica shares her experience at the business, and what made it so review worthy. Oakwell Beer Spa More about the episode Theme Music by Ali Schwartz and Meserole Sound

Scooping Success: How Salt & Straw Expanded to Miami With Community and Creative Flavors as the Focus

 Ice cream is elevated to new and delicious heights at Salt & Straw Ice Cream shops, with flavors like honey lavender and peanut butter brittle...

 Ice cream is elevated to new and delicious heights at Salt & Straw Ice Cream shops, with flavors like honey lavender and peanut butter brittle caramel fudge. When the time came to expand beyond the shop’s West Coast roots, co-owner Kim Malek decided to embrace a new city — Miami — and introduce her unique ice cream brand through established local businesses. Miami based Yelp Regional Manager, Diandra shares her experience as a Salt & Straw consumer, and what keeps her coming back. Salt & Straw (Coconut Grove location)More about the episode Theme Music by Ali Schwartz and Meserole Sound

Biz Bite Episode 5 : New Year, New Business Goals

In ep. 5 of the “Biz Bites'' series, we discuss tactical advice for small businesses on setting achievable goals for the new year. There needs...

In ep. 5 of the “Biz Bites'' series, we discuss tactical advice for small businesses on setting achievable goals for the new year. There needs to be a balance of both big-picture objectives and detailed planning. First, select a manageable number of goals, and break them into actionable steps. Regular check-ins and adjustments along the way ensure these goals remain on track. The episode also takes you inside a year of goal tracking with language services company, Diàfano. More about the show Theme Music by Ali Schwartz and Meserole Sound

Using Collaboration to Unlock Your Entrepreneurial Potential

With hectic work hours and unique challenges, entrepreneurship can often feel like a lonely endeavor. After experiencing the struggles of solo entrepreneurship first-hand, Jill Salzman...

With hectic work hours and unique challenges, entrepreneurship can often feel like a lonely endeavor. After experiencing the struggles of solo entrepreneurship first-hand, Jill Salzman was inspired to create The Founding Moms, a community with the goal of connecting mom entrepreneurs. On this week’s episode, Jill shares her takeaways from her journey of “serial entrepreneurship” spanning almost 20 years and how she used networking and collaboration to unlock her potential. Jill Salzman Founding Moms More about the episode Theme Music by Ali Schwartz and Meserole Sound

Customer-Centric Hospitality: How Wild Horse Pass elevates service standards for their guests

Located in Chandler, AZ, the Sheraton Grand at Wild Horse Pass is a resort for any kind of trip—families, couples, and golfers alike can find...

Located in Chandler, AZ, the Sheraton Grand at Wild Horse Pass is a resort for any kind of trip—families, couples, and golfers alike can find exactly what they’re looking for during their time at the resort. Bill and the Wild Horse Pass team integrate customer service and a “can-do spirit” into everything they do. Hear how the staff uses teamwork and collaboration to maintain a multidimensional space for over 500 guests. Reviewer Jessica shares what stood out for her and her family. Sheraton Grand at Wild Horse Pass More about the episode Theme Music by Ali Schwartz and Meserole Sound

Booking New Clients & Turning Them Into Lifelong Customers With Bronco Pro Kleen

Over the past decade, Bronco Pro Kleen Carpet Cleaners has become known as a reliable and efficient team within the Denver area. Travis and the...

Over the past decade, Bronco Pro Kleen Carpet Cleaners has become known as a reliable and efficient team within the Denver area. Travis and the Bronco Pro Kleen Carpet Cleaners team integrate customer service into each of their team’s actions, making customers feel like they can rely on the team for repeat services. Hear from owner Travis on Bronco Pro Kleen’s beginnings, and how they maintain success, as well as how that impacts customers like Stacey L. Bronco Pro Kleen Carpet Cleaning More about the episode Theme Music by Ali Schwartz and Meserole Sound  

Made From Scratch: How Mignon Francois Grew Her Cupcake Business and Inspired Others Along The Way

Mignon Francois started her cupcake business, The Cupcake Collection, with the $5 she had left to feed her family for the week. 15 years later,...

Mignon Francois started her cupcake business, The Cupcake Collection, with the $5 she had left to feed her family for the week. 15 years later, The Cupcake Collection is a multi-million dollar operation, with Mignon still serving as CEO and “Director of Joy.” In this live episode, Emily brings Mignon back to the podcast to talk about her inspiring business journey and empowering new book Made from Scratch: Finding Success Without a Recipe. You can listen to the first episode with Mignon here. The Cupcake Collection (original location) More about the episode Theme Music by - Ali Schwartz and Meserole Sound

Driving 5-Star Customer Experiences: The Boho Camper Vans Journey

Boho Camper Vans co-owner David Sodemann was inspired to start his business after a trip to Maui when he realized traveling could become expensive quickly...

Boho Camper Vans co-owner David Sodemann was inspired to start his business after a trip to Maui when he realized traveling could become expensive quickly due to lodging. Fast forward to the pandemic, Boho Vans blew up when camper vans became the ideal way to travel while socially distanced. Hear how David uses communication with his customers to make them feel comfortable and cared for even while on the road. Also hear what drove reviewer David A. to leave Boho Vans a five-star review. Boho Camper Vans More about the episode Theme Music by Ali Schwartz and Meserole Sound

Biz Bite Episode 4 : Encouraging Engagement With Your Customers Online

In ep. 4 of the “Biz Bites'' series, we discuss ways to connect with your customers online, and encourage them to share experiences with your...

In ep. 4 of the “Biz Bites'' series, we discuss ways to connect with your customers online, and encourage them to share experiences with your business digitally! It starts by creating memorable in-person experiences, and then having your customers share that online. When they do, make sure you engage back! Also, collect contact information whenever you can - so you can communicate with your customers directly. Lastly, let engagement happen naturally, and don’t ask customers for Yelp reviews. More about the show Theme Music by Ali Schwartz and Meserole Sound

Exterminating the Hassle From the Pest Control Experience

When Ben and Jenny McAvoy struggled to get in touch with pest control providers in the Phoenix area, they took matters into their own hands....

When Ben and Jenny McAvoy struggled to get in touch with pest control providers in the Phoenix area, they took matters into their own hands. The couple created Insectek, a pest control business that puts communication and customer service at the forefront. And their efforts paid off — hear from reviewer Rosie P on how Insectek turned a stressful pest encounter into a seamless experience. You’ll also hear more from Ben and Jenny about the values that guide their hiring and training processes. Insectek Pest Solutions More about the episode Theme Music by Ali Schwartz and Meserole Sound

Biz Bite Episode 3 : Planning For Seasonality & Holiday Bursts

In ep. 3 of the “Biz Bites'' series, we discuss strategies for maximizing the holiday season. Like engaging with customers through social media, creating excitement...

In ep. 3 of the “Biz Bites'' series, we discuss strategies for maximizing the holiday season. Like engaging with customers through social media, creating excitement around holiday offerings, and promoting your hardworking staff. We also dig into how to effectively collaborate with other businesses, participate in local events, and capture more content for promotion you can use year round. Get advice and tips for using the holidays to connect with customers and generate support for your business. More about the show Theme Music by Ali Schwartz and Meserole Sound

Picking a Yelp Elite’s Brain on Reviews

Yelp Elite Gwyn C talks about how she evaluates businesses and how she chooses a star rating. Ranging from occasional freebies to general customer service,...

Yelp Elite Gwyn C talks about how she evaluates businesses and how she chooses a star rating. Ranging from occasional freebies to general customer service, Gwen gives insight on how to form a great relationship with customers. She provides clarity on how she writes reviews, as well as the rationale behind each review. In this episode, hear why the smallest details really do matter. And the impact and importance of responding to customer reviews - both positive and negative. Gwyn C. Yelp Profile More about the episode Theme Music by Ali Schwartz and Meserole Sound

Biz Bite Episode 2 : Tapping Into Culture, Trends & Local Events

Jumping In: How Taking Risks is a Necessary Part of Growing Your Business

When Nate Bennett and Thanat Tanachon first decided to open their martial arts facility, they wanted to shatter the misconception that martial arts is a...

When Nate Bennett and Thanat Tanachon first decided to open their martial arts facility, they wanted to shatter the misconception that martial arts is a violent and aggressive sport by revolving their business around building a community based on respect. Now, Little Giant is a 5-star business on Yelp with tons of glowing reviews. Reviewer Samantha N shares what sets Little Giant apart, and why she travels so far with her kids to be a part of their community. Little Giant Muay Thai More about the episode Theme Music by Ali Schwartz and Meserole Sound

Biz Bite Episode 1 : Translating Your In-Person Experience Online

Our first "Biz Bites" episode explores the critical concept of translating your in-store consumer experience into a compelling online presence. Creating connections with your customers...

Our first "Biz Bites" episode explores the critical concept of translating your in-store consumer experience into a compelling online presence. Creating connections with your customers in-person is crucial, but the next step is to leverage online listings, review sites, and social media to reflect your uniqueness and attract new customers. By responding to reviews and showing up online, you build trust. This digital consistency ensures you make a lasting impression and attract future customers. More about the episode Theme Music by Ali Schwartz and Meserole Sound

Savoring the Small Business Journey With Angela Shen

Two years ago, Behind the Review featured Angela Shen and her longstanding food tour business, Savor Seattle. Since then, Angela sold Savor Seattle and started...

Two years ago, Behind the Review featured Angela Shen and her longstanding food tour business, Savor Seattle. Since then, Angela sold Savor Seattle and started a new tour business, Savor the Wild, this time focused on novel food experiences in the wild, such as oyster shucking and mushroom foraging. Hear from Angela on what inspired her decision to leave behind her successful first venture and start again from scratch. Savor the Wild Tours More about the episode Theme Music by Ali Schwartz and Meserole Sound

Building a Legacy One Restaurant at a Time

Kei Concepts CEO Viet Nguyen takes the inspiration for his restaurant group from an unusual source — 14th century Italian banking dynasty Medici family —...

Kei Concepts CEO Viet Nguyen takes the inspiration for his restaurant group from an unusual source — 14th century Italian banking dynasty Medici family — to build his own dynasty of eight restaurants, with more on the way, in Orange County. While the different restaurants are all separate concepts with their own menus, the consistency in service and experience can be felt across the brand. Customer Sabrina has dined at multiple concepts in the group and shares what really makes them special. Kei Concepts More about the episode Theme Music by Ali Schwartz and Meserole Sound

The Ultimate Guide to Teach Your Team Stellar Customer Service

Stellar customer service is the core of every successful business. But the journey to get there is not always the easiest. How do you balance...

Stellar customer service is the core of every successful business. But the journey to get there is not always the easiest. How do you balance the resources, time, and methods to ensure that your employees are going above and beyond to provide customers with what they need? In this episode of Behind the Review, Jeff Toister, a service culture guide, shares his tips on teaching employees how to offer a service that keeps customers coming back.

The Trick to Getting 5-Star Reviews? A Little Bit of Magic.

As the owner and solo employee at Trickery, a magic & comedy show in Chicago, Aaron Rabkin wears many hats — and not just ones...

As the owner and solo employee at Trickery, a magic & comedy show in Chicago, Aaron Rabkin wears many hats — and not just ones with rabbits inside. To keep the show fresh and maintain his energy, Aaron adopts the motto “less is more,” creating intimate shows for audiences of up to 35 people. Hear from one of these attendees, reviewer Jackie M., about her experience at the show and from Aaron about how his hard work has achieved Trickery a perfect record of 5-star reviews, including Jackie’s. Trickery More about the episode Theme Music by Ali Schwartz and Meserole Sound

Using Feedback to Guide the Direction of Your Business

Implementing feedback from all the reviews you receive as a business owner can be an overwhelming task but don’t make the mistake of overlooking their...

Implementing feedback from all the reviews you receive as a business owner can be an overwhelming task but don’t make the mistake of overlooking their importance. In this episode of Behind the Review, Alok Ahuja, founder of Trexity, shares how he utilizes constructive criticism to guide the direction of his business. Even after finding success as a CEO, the voices of his customers is something he’ll never let go unheard. Trexity More about the episode Theme Music by Ali Schwartz and Meserole Sound

Ambitious Athletics Creates Community & Helps People Reach Their Goals

From reaching out after one of his clients misses a class, to providing an affordable one week trial for new clients, Ambitious Athletics makes connecting...

From reaching out after one of his clients misses a class, to providing an affordable one week trial for new clients, Ambitious Athletics makes connecting with clients their top priority. Ambitious Athletics strives to provide clients the tools they need to reach their goals, using a more personal approach for each individual. Hear from owner Carmen Sturniolo on how he makes sure he creates a safe and friendly environment for his clients; he’s joined by Steven C, a satisfied customer.

Success Is No illusion For A Baltimore Magic Show

Emily chats with Spencer Horsman & Nicole Bailey, creators of an intimate magic experience that was ranked #2 in Arts & Entertainment on Yelp +...

Emily chats with Spencer Horsman & Nicole Bailey, creators of an intimate magic experience that was ranked #2 in Arts & Entertainment on Yelp + Entrepreneur Media's first ever Top 150 Mom & Pop Shops list. Discover their captivating journey, engaging tricks on and off the stage, and how a personal touch creates memorable experiences. Delve into the role of reviews in shaping their success, and what clients like Derick Y think of the show. Illusions Bar & Theater More about the episode Theme Music by: Ali Schwartz and Meserole Sound

Learning to Adapt to the Changing Market

Wade Dickinson has been passionate about engraving since he was a young adult. He opened his business Heirloom Engravers and started taking on various clients,...

Wade Dickinson has been passionate about engraving since he was a young adult. He opened his business Heirloom Engravers and started taking on various clients, from large scale companies to individual projects. In this episode, Wade talks about his personal business philosophy and how he has learned to utilize online forums for communicating with his clients despite his initial reservations. He’s joined by Sarah R., a reviewer who made a pivotal recommendation for the business. Heirloom Engravers More about the episode Theme Music by Ali Schwartz and Meserole Sound

Passion and Persistence: Sandra's Next Generation's Journey to 34 Years

Sandra’s Next Generation, a soul food restaurant in New Haven, is #56 on Yelp’s Top 100 Places to Eat in the US in 2023. It’s...

Sandra’s Next Generation, a soul food restaurant in New Haven, is #56 on Yelp’s Top 100 Places to Eat in the US in 2023. It’s not just the great food, like the famous fried chicken or rasta pasta, that makes Sandra’s a go-to place for good eating for more than 34 years. It’s the purposeful positive vibes that Sandra and her husband Miguel share with employees and diners alike that keeps people coming back for seconds.

A Crash Course on Writing Yelp Reviews with Impact

When customers write reviews on Yelp, they help others find great local businesses and provide business owners with valuable constructive feedback. Their words matter more...

When customers write reviews on Yelp, they help others find great local businesses and provide business owners with valuable constructive feedback. Their words matter more than they might know. This week, Yelp’s Small Business Expert Emily Washcovick is joined by Community Manager Bailey Dixon to share how customers can write impactful reviews that help their communities—both consumers and businesses—build positive experiences. More about the episode Theme Music by Ali Schwartz and Meserole Sound

A Deep Dive into Small Business with 3 of Yelp's 2023 Luminary Fellows

This week, Yelp Small Business Expert Emily Washcovick sits down with three of the inaugural Yelp Luminary Fellows, female entrepreneurs who have built businesses from...

This week, Yelp Small Business Expert Emily Washcovick sits down with three of the inaugural Yelp Luminary Fellows, female entrepreneurs who have built businesses from the ground up. They talk about the particular difficulties — and benefits — of owning a small business as a woman, how to listen to clients and reviewers, and how to know when to let go of portions of your business so that other opportunities can shine. More about the episodeTheme Music by Ali Schwartz and Meserole Sound

Starbright Floral Bloomed Into Big Business by Asking the Right Questions

While building Starbright Floral Design, owner Nic Faitos has asked himself a lot of questions over the almost 30 years in business, but the biggest...

While building Starbright Floral Design, owner Nic Faitos has asked himself a lot of questions over the almost 30 years in business, but the biggest one to him is just two words: “Why not?” Emily sat down with Nic in New York City inside the floral studio to talk about how that simple question has helped him grow the company from a small floral delivery service to a business that today serves clients like Horizon Media and Netflix. Starbright Floral Design More about the episode Theme Music by Ali Schwartz and Meserole Sound

Joy, Magic, and Fun: Revitalizing a 93-Year-Old Chocolate Shop

Located in Queens, NY, Aigner Chocolates has been serving chocolate treats and sweets for 93 years. When Rachel Kellner bought the longstanding chocolate shop with...

Located in Queens, NY, Aigner Chocolates has been serving chocolate treats and sweets for 93 years. When Rachel Kellner bought the longstanding chocolate shop with her husband, she brought values from a previous career in social work, prioritizing community service on both a small and large scale. In this live episode, hear from owner Rachel and Yelp Queens Community Manager Samantha B. about the importance of community and family to the business and how that has contributed to their success. Aigner Chocolates More about the episode Theme Music by - Ali Schwartz and Meserole Sound

Mexican Mom Welcomes Guests into her Restaurant as Family

Mexican Mom, Gina, started her restaurant from her home, canning sauces, catering to different events, and cooking for those around her. She touches people with...

Mexican Mom, Gina, started her restaurant from her home, canning sauces, catering to different events, and cooking for those around her. She touches people with her home cooked meals made with love and takes suggestions from her customers for new menu items. In this episode, Gina & her husband Jaime talk about the origins of their restaurant, their relationship with their customers, and their use of fresh ingredients. They’re joined by number one fan – Brett N. Mexican Mom More about the episode Theme Music by - Ali Schwartz and Meserole Sound

Queens of Sustainability: A Woman-Owned Business Makes Zero Waste Its #1 Priority

Earth & Me owner Kayli Kunkel brought her mission of sustainability to New York City, creating the first zero-waste store in Queens. The store encourages...

Earth & Me owner Kayli Kunkel brought her mission of sustainability to New York City, creating the first zero-waste store in Queens. The store encourages customers to be environmentally conscious with refill stations for reusable items in sustainable containers. And partnering with eco-friendly brands. Hear Kayli and Yelp Elite reviewer Lina A. chat together about what sustainability means to them, and how this woman owned business is bettering the community by educating one customer at a time. Earth + Me More about the episode Theme Music by Ali Schwartz and Meserole Sound

A Strong Social Media Presence Is Boosted with Yelp Business Page

A powerful social media presence helped build MF Strong, a personal training business, from a one-woman operation to a network of professional trainers. But now...

A powerful social media presence helped build MF Strong, a personal training business, from a one-woman operation to a network of professional trainers. But now that it has gone from virtual and on location training to a proper brick and mortar training studio, owner Miriam Fried knew she needed additional support to grow her business, and set about creating her own Yelp business page with the help of Yelp’s Small Business Expert, Emily Washcovick. MF Strong More about the episode Theme Music by - Ali Schwartz and Meserole Sound  

Elevating the Cookie to New Heights Leads to 5* Reviews

In a pandemic, Chef Dave Dreyfus wanted to make people feel better, so he started making cookies. His friend Mo Sahoo saw an opportunity for...

In a pandemic, Chef Dave Dreyfus wanted to make people feel better, so he started making cookies. His friend Mo Sahoo saw an opportunity for a business and together they built Best Damn Cookies, a bakery in New York where every cookie has a unique story to tell. In this episode, Dave & Mo talk about building a business from scratch, hiring the right people, & learning how to say yes to collaboration & no to the right opportunity at the wrong time. They’re joined by consumer and friend - Morlene. Best Damn Cookies More about the episode Theme Music by - Ali Schwartz and Meserole Sound

Making Your Social Media Strategy Crystal Clear

Social media strategy can seem daunting to small business owners, or like just another task that takes attention away from increasing revenue. In this episode...

Social media strategy can seem daunting to small business owners, or like just another task that takes attention away from increasing revenue. In this episode of Behind the Review, Crystal Vilkaitis, owner of Crystal Media, says social media cannot be ignored by small businesses. She uses her expertise in the ever-changing landscape of social media strategy to help local retailers harness the power of social media for increased sales, exposure, and brand recognition. Crystal Media Rooted in Retail podcast

Keeping It Sweet and Simple Makes This Coffee House Stand Out

There’s a coffee house on just about every corner in America now, so it can be hard to stand out among the crowds. That’s not...

There’s a coffee house on just about every corner in America now, so it can be hard to stand out among the crowds. That’s not a problem for Cream + Sugar in Cincinnati. Between the warm and welcoming atmosphere and the simple but delicious menu, owner Taren Kinebrew keeps people in her community coming back for more. Cream + Sugar Coffeehouse More about the episode Theme Music by - Ali Schwartz and Meserole Sound

How Sunbliss Cafe Earned The #6 Spot on Yelp’s Top 100 Places to Eat

Around 15 miles away from Disneyland, Sunbliss Cafe echoes the bright happy energy of the theme park. With an Instagrammable interior and colorful dishes, Sunbliss...

Around 15 miles away from Disneyland, Sunbliss Cafe echoes the bright happy energy of the theme park. With an Instagrammable interior and colorful dishes, Sunbliss has become a popular destination for smoothie bowls, coffee drinks, and avocado toast. Hear from owner Tani Ahmed how she brought her creativity to Sunbliss’s menu and fostered a sunny spirit in her team members to make all customers, including reviewer Alyssa Mae L., feel welcomed and valued. Sunbliss Cafe More about the episode Theme Music by - Ali Schwartz and Meserole Sound

Changing Your Mind About Change: A Chat with Entrepreneur’s Jason Feifer

As Editor-in-Chief of Entrepreneur magazine and author of Build for Tomorrow, Jason Feifer knows a lot about change. According to him, change is inevitable in...

As Editor-in-Chief of Entrepreneur magazine and author of Build for Tomorrow, Jason Feifer knows a lot about change. According to him, change is inevitable in any business, whether it’s a small bakery or a Fortune 500 company. How you adapt to that change is the key to turning that change into a success story. This week, he sat down with Yelp’s Small Business Expert Emily Washcovick to talk change strategy, learning to ask questions, and creating an identity outside of your business.

Strip Mall Gourmet: How to Surprise and Delight in Any Location

How Adela’s Earned the #5 Spot on Yelp’s Top 100 Places to Eat

Located in a strip mall in Oahu, Hawaii, Adela’s Country Eatery has grown a name for itself beyond its small takeout counter, winning the #5...

Located in a strip mall in Oahu, Hawaii, Adela’s Country Eatery has grown a name for itself beyond its small takeout counter, winning the #5 spot on Yelp’s Top 100 Places to Eat. Founded with a mission of sustainability, Adela’s integrates locally grown Hawaiian produce into its colorful noodle dishes. Hear from co-owner Millie Chan and her daughter Elizabeth Chan how they make everyone feel like family by giving customers a behind-the-scenes look into the noodle-making process.

Season 2 Trailer

A sneak preview of Season Two of Behind the Review. The first episode drops on April 6!

A sneak preview of Season Two of Behind the Review. The first episode drops on April 6!

Behind the Review at 100 (Episodes)

Emily takes a walk down memory lane as Behind the Review celebrates 100 episodes of small business experience, talking about everything from review response to...

Emily takes a walk down memory lane as Behind the Review celebrates 100 episodes of small business experience, talking about everything from review response to great customer service, to hiring and firing employees. It’s all in anticipation of Season Two of the podcast, launching in early April 2023. Behind the Review Ali Schwartz Meserole Sound

How Dogpatch Games Wrote the Rulebook for Tabletop Gaming Customer Service

Growing up, Dogpatch Games owner Shannon Newton played board games as a way to connect with his busy family. Years later, Shannon created Dogpatch Games,...

Growing up, Dogpatch Games owner Shannon Newton played board games as a way to connect with his busy family. Years later, Shannon created Dogpatch Games, a board game store, to connect members of the San Francisco community during the pandemic. In this episode, hear how Shannon used customer service and event planning to turn Dogpatch Games into a community staple — and more than a board game store. You’ll also hear what made it memorable and review worthy for customer Jenny. Dogpatch Games Ali Schwartz Meserole Sound

Putting You in Your Business

Small business owners know that they put their heart and soul into their businesses, but how much of their own personality should shine through? In...

Small business owners know that they put their heart and soul into their businesses, but how much of their own personality should shine through? In some cases, all of who you are as a person and a business owner can make your product or service more meaningful to your customers. This week’s podcast takes a closer look at how using authenticity in person and online can build a bigger and stronger business. Ali Schwartz Meserole Sound

The Impact of Adding a Personal Touch

Reputation is important for any business, and especially so when selling through an online platform only. Since customers can’t enter your storefront and meet you...

Reputation is important for any business, and especially so when selling through an online platform only. Since customers can’t enter your storefront and meet you in person, they rely on things like online reviews to make sure the seller is legitimate and has good quality merchandise. In this episode Emily sits down with her life partner and owner of Top 10 Collectibles to dig into how you can create connections with your customers virtually and put a personal touch on things to show you care. Top 10 Collectibles Ali Schwartz Meserole Sound

Expecting the Unexpected in Small Business Expansion

First, build—then, expand. Most small business owners dream that their business will become successful enough for them to open another location; that dream came true...

First, build—then, expand. Most small business owners dream that their business will become successful enough for them to open another location; that dream came true for Candle Pour owners Misty and Dennis Akers. The Tampa, Florida couple kicked off their expansion plans months before the COVID-19 pandemic, which was just the first of a slew of unexpected obstacles. Listen in to learn how you can plan for challenges as you pursue your expansion goals. The Candle Pour Previous Episodes : Making Something Memorable Hire Slow, Fire Fast Ali Schwartz Meserole Sound

Problem Solvers: How I Won This Angry Customer's Business Back

In this episode we hear Jason Feifer, host of Problem Solvers, share how he handled an angry customer’s email. Behind the Review host Emily digs...

In this episode we hear Jason Feifer, host of Problem Solvers, share how he handled an angry customer’s email. Behind the Review host Emily digs into how responding to online reviews in a public forum is different, but the approach of engaging customers online is impactful. A recent survey commissioned by Yelp found that responding to reviews increases trust in a business and 87% of consumers say they look past critical reviews when a business responds. Listen to learn the best way.

Behind the Reviewers: What Makes a Reviewer Tick?

In this episode, Emily Washcovick, Yelp’s Small Business Expert, takes a look at the whys and hows of reviewing from the reviewer’s perspective. Some of...

In this episode, Emily Washcovick, Yelp’s Small Business Expert, takes a look at the whys and hows of reviewing from the reviewer’s perspective. Some of the best advice comes not from business owners, but the customers themselves. Behind the Reviewers Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/

Building Community and Creating Repeat Customers in the Fitness Industry

Class-goers at Chrome Cycle Studio in California get a tough spin workout. But they keep coming back thanks to the welcoming culture. Ninette opened Chrome...

Class-goers at Chrome Cycle Studio in California get a tough spin workout. But they keep coming back thanks to the welcoming culture. Ninette opened Chrome Cycle after years of working as a lawyer in the corporate world. Spin kept her going during a difficult time in her life, so she is passionate about providing well-run classes for her customers today. With a team of instructors who focus on personalized experiences, Chrome Cycle has built a community of loyal customers. Chrome Cycle Studio Ali Schwartz Meserole Sound

The Recipe For Making a Customer For Life: Personalization, Quality, and Care

Boite de Fleurs in Phoenix, Arizona, is the perfect example of why small businesses are so important to communities. Business owner Tina keeps the same...

Boite de Fleurs in Phoenix, Arizona, is the perfect example of why small businesses are so important to communities. Business owner Tina keeps the same passion for her work and level of commitment to customer service as she did five years ago when she started the flower shop in her garage. In this episode, hear how Tina overcame the pandemic hitting right as she opened her store and how she uses social media to draw in her clientele. Boite de Fleurs Ali Schwartz Meserole Sound

Infusing Family Recipes with Innovative Dining

Chef Jason Helfer runs his family restaurant, Peasant Village, much the way his father did, and his father, and his father before him. In fact,...

Chef Jason Helfer runs his family restaurant, Peasant Village, much the way his father did, and his father, and his father before him. In fact, at least one member of the Helfer family has been in the food business for hundreds of years, and those traditional family recipes anchor a unique, upscale dining experience in San Angelo, Texas. They’ve also created an employee culture that shines through in the elevated customer service they provide.

By Women, For Women: A Space To Build Your Career

Cate Luzio spent two decades as a corporate banker—in 2018, she pivoted. With the goal of supporting women in their career journeys, Cate founded Luminary,...

Cate Luzio spent two decades as a corporate banker—in 2018, she pivoted. With the goal of supporting women in their career journeys, Cate founded Luminary, a NYC-based professional networking space. Emily chats with Cate about her experience self-funding Luminary and how the community-centered business weathered the pandemic. Then, Luminary member and fellowship winner Gwen Beloti speaks to the close-knit community’s benefits. Listen in to learn how you can expand your business and network.

San Angelo is Sweet on This Unique Donut Shop

Ash Cordona never thought he’d own a donut shop, after years in trucking and transportation, but when an opportunity to buy Donutopia fell into their...

Ash Cordona never thought he’d own a donut shop, after years in trucking and transportation, but when an opportunity to buy Donutopia fell into their laps, he and his wife Sophea jumped at the chance to own a small business. They’ve turned it into one of the most popular donut shops in San Angelo, Texas. Donutopia Ali Schwartz Meserole Sound

Leveraging Technology for a Better Consumer Experience

Technology can be a tricky thing for a small business. Used correctly, it can increase revenue and streamline operations. But bad technology can be devastating...

Technology can be a tricky thing for a small business. Used correctly, it can increase revenue and streamline operations. But bad technology can be devastating to the customer experience and a business’s bottom line. Jeremy Julian, host of the Restaurant Tech Guys podcast, says technology should always serve a purpose, be adaptable, and increase the ease of your customer experience, even if the tech isn’t customer facing. Restaurant Technology Guys Ali Schwartz Meserole Sound

Great Customer Service is Always On Tap at San Angelo Brewpub

Brandon Gardner has a long history in customer service, so it made perfect sense to use that expertise when he bought SoCo Taphouse in San...

Brandon Gardner has a long history in customer service, so it made perfect sense to use that expertise when he bought SoCo Taphouse in San Angelo, Texas in 2015. With a combination of knowledgeable staff, a warm and friendly atmosphere, and incredible craft beers, SoCo Taphouse has become a home away from home for regulars like reviewer Josh. Yelp’s Small Business expert Emily Washcovick chatted with them both about how SoCo made itself “The Cheers of Beers.” SoCo Taphouse Ali Schwartz Meserole Sound

Using Customer Behavior to Maximize Your Online Presence

We know that digital presence is a critical part of business strategy, but how can business owners and marketing managers ensure that their plans are...

We know that digital presence is a critical part of business strategy, but how can business owners and marketing managers ensure that their plans are effective? In this episode, Emily is joined by the director of market insights at SOCi, Damian Rollison. SOCi is a data-driven platform that empowers brands to scale their presence across local search and social media—listen in as the two discuss how you can leverage engagement to improve your online presence and simplify multi-location operations. SOCi Ali Schwartz Meserole Sound

The Beauty of Patiently Developing Brand Awareness

Business owner Kristin Near knows that patience is a virtue. At Botanica Skin and Brow Studio in Albuquerque, new staff members are trained throughout an...

Business owner Kristin Near knows that patience is a virtue. At Botanica Skin and Brow Studio in Albuquerque, new staff members are trained throughout an internship that can last months. Brand awareness builds with incremental growth rather than large campaigns. Kristin’s successful strategy has sparked stellar customer referrals and online reviews, keeping Botanica in business for eight years and counting. Botanica Skin & Brow Studio Ali Schwartz Meserole Sound

Business Owners Make a Strong Case for Responding to Online Reviews

Online reviews—positive and negative—can reveal a wealth of benefits for your small business. With the right review response strategy in place, you can capitalize on...

Online reviews—positive and negative—can reveal a wealth of benefits for your small business. With the right review response strategy in place, you can capitalize on your customer feedback to make lasting, positive changes. In this episode, hear from several business owners about how they use online reviews to strengthen their business practices, boost morale, and encourage customers to return again and again. Ali Schwartz Meserole Sound

Putting Mental Health On The Table with Skull and Cakebones

For most business owners, your business is you—and you are your business. With identities intertwined in business plans and goals, setting boundaries between your work...

For most business owners, your business is you—and you are your business. With identities intertwined in business plans and goals, setting boundaries between your work and personal life is a challenge. In this episode, Emily is joined again by Yauss and Sascha of the Texas craft bakery Skull and Cakebones, to take a deep dive into their mental health journeys and how it has impacted their business, and provide some tips for how to ensure you’re bringing your best, healthiest self to work. Skull & Cakebones Ali Schwartz Meserole Sound

Duran’s is the Best Prescription for a New Mexican Food Craving

Building an Emotionally-Invested Customer Base

Combining his passions for dogs and art, Josh White has created a unique dog grooming salon that keeps customers coming back. Dogue in West Hollywood...

Combining his passions for dogs and art, Josh White has created a unique dog grooming salon that keeps customers coming back. Dogue in West Hollywood does standard grooming, but also uses color to make dogs look extra snazzy. Most importantly, customers trust the experienced staff to go above and beyond, from expert grooming to teaching proper at home upkeep. With its welcoming environment, humans and dogs alike have been known to treat Dogue as a second home. Dogue Spa Ali Schwartz Meserole Sound

Building Competency as a Boss While Growing a Business

From the physical environment to interactions with employees, the Uncommon Closet experience is intentionally inclusive. Business-owner Korri has created a tailoring shop that is welcoming...

From the physical environment to interactions with employees, the Uncommon Closet experience is intentionally inclusive. Business-owner Korri has created a tailoring shop that is welcoming to all. That element has been built in since day one and the shop grew quickly within just a few years. With that growth came challenges, but the emphasis on creating a positive and gender-affirming customer experience has remained throughout the business’s evolution. Uncommon Closet Ali Schwartz Meserole Sound

The Secret to get Business Blooming From a New York Florist

Starbright Floral Design provides a high quality product and top notch customer service to all of their clients. In this episode, hear from owner Nic...

Starbright Floral Design provides a high quality product and top notch customer service to all of their clients. In this episode, hear from owner Nic Faitos on how nearly 30 years into his business he’s still having fun and finding unique and creative ways to work with clients and celebrate flowers. Customer Ali joins the conversation to share what sets Starbright apart from other floral shops and how Nic’s team goes the extra mile to make customers feel like family. Starbright Floral Design Ali Schwartz Meserole Sound

Sometimes Change is the Best Ingredient in Small Business Success

Sometimes picking just one thing and doing it well can turn around an entire business. Tres Lecheria Bakery in Seattle makes one thing, tres leches...

Sometimes picking just one thing and doing it well can turn around an entire business. Tres Lecheria Bakery in Seattle makes one thing, tres leches cakes, albeit in a number of varieties. After pivoting from an assortment of baked goods to just the most popular, Kevin Moulder’s business took off in some unexpected directions, and he hasn’t looked back since. Tres Lecheria Ali Schwartz Meserole Sound

Baking Your Experiences and Beliefs Into Your Business

Owners Yauss and Sascha of Skull & Cakebones have made their bakery a haven for all kinds of people by paying attention to ingredients and...

Owners Yauss and Sascha of Skull & Cakebones have made their bakery a haven for all kinds of people by paying attention to ingredients and being true to themselves. In addition to being vegan, their products are all delicious and nut allergy-friendly, and their staff is knowledgeable on product ingredients to help guide customers toward safe-for-them foods. They’ve also baked their own personal experiences and beliefs into their small business, creating a safe space in their community. Skull & Cakebones Ali Schwartz Meserole Sound

Developing a Customer Relationship with Longevity

Robbins Brothers prioritizes a long-term relationship with their customers. The staff always aims to connect individuals with their dream piece by providing a welcoming environment,...

Robbins Brothers prioritizes a long-term relationship with their customers. The staff always aims to connect individuals with their dream piece by providing a welcoming environment, but the Robbins Brothers experience goes well into the future, including follow up interactions and annual cleanings. Tune in to hear Kevin’s engagement ring shopping experience and how general manager Charlotte helps foster a positive environment within the intimidating realm of jewelry shopping. Robbins Brothers (San Diego location) Ali Schwartz Meserole Sound

Mapping Out Your Social Media Strategy With Yelp’s Lara Betthauser

This week, small business expert Emily Washcovick sits down with Yelp social media manager Lara Betthauser for some frank talk about using your social media...

This week, small business expert Emily Washcovick sits down with Yelp social media manager Lara Betthauser for some frank talk about using your social media pages effectively, and how to get over the scary idea of video content by using existing resources — your employees.

The Power of Educating Your Customer Base

Keith Zeiler knows a thing or two about pet nutrition, and wanted to share that knowledge with his community, so he opened Paws on Chicon,...

Keith Zeiler knows a thing or two about pet nutrition, and wanted to share that knowledge with his community, so he opened Paws on Chicon, a boutique pet store that focuses on your furry friend first. Through a well-educated staff and a careful selection of products, he’s grown his business and added a second location that is almost a carbon-copy of the first, keeping things consistent and helping pet owners find the best food and treats for their dogs and cats. Paws on Chicon Ali Schwartz Meserole Sound

Going Back to School for a Really Good Beer

Farm Ale Brewing stays true to the history of their old schoolhouse, while brewing exceptionally good beer. But they’re keeping things small and local to...

Farm Ale Brewing stays true to the history of their old schoolhouse, while brewing exceptionally good beer. But they’re keeping things small and local to insure the highest quality ingredients, while supporting other local businesses in the area, and hiring employees for their potential, not necessarily their experience.

Behind the Community: Spotlight on Your Local Yelp Team

Have you seen the “Yelp Elite” badge on profiles on Yelp or encountered community managers in your city, but felt unsure about what their roles...

Have you seen the “Yelp Elite” badge on profiles on Yelp or encountered community managers in your city, but felt unsure about what their roles are in the business community? Emily sits down with Gabi and Aimee—two Yelp employees who got their start as community managers—to discuss the importance of community and explain the inner workings of local Yelper networks. Give it a listen to understand how community managers and Elites work together to support small businesses across the country.