The Playbook

Malcolm McCassy, Founder of Ethika Underwear and acting CEO of Initial Friends, talks about how his career has evolved since landing his first job at the No Fear warehouse, as well as how his EQ has benefitted him throughout his journey.Malcolm and host of #ThePlaybook, David Meltzer, discuss a range of topics including when to listen and when to tune out the “outside noise”, why you need to prioritize yourself, and the right times to trust your gut. The pair also share their thoughts on pushing past a difficult upbringing and how tough experiences prepare you for a winning future.

Hi everyone! Today's episode is from my keynote speech at the National Association of Health Underwriters "Vision Speak" event from earlier this year. Text me your feedback and let me know what you would like to hear next at (949) 298-2905. Key Moments:[3:48] Be more interested than interesting.[9:14] Don't be the richest man in the cemetery.[11:53] Value is how to be of service and accessible. [15:36] Money doesn't buy love but allows you to shop.

On this episode of #ThePlaybook, Tony Richardson, former NFL fullback and current NFL Legends Community Director, provides insights on:[3:50] The lesson his dad taught him about never cutting corners in life[6:35] Why he tells athletes to take internships or do job shadowing in their downtime[9:18] How his parents and the athletes he looked up helped him to find his “what” in life[16:09] Why hearing “no” or “failing” as an entrepreneur prepares you for future success

Today's episode is from a speech I gave to a Sports Law Society class at Villanova. I talk about how to get a job in sports, but these lessons can be applied to any field you desire to work in. Text me what you think and let me know what you want to hear next at (949) 298-2905. Key Moments: [0:35] How to figure out where you want to work [1:50] Get your name out of the tall stack of resumes and into the short stack [3:00] Connect with people emotionally and asking for help [4:29] People like to give, allow someone the opportunity to give [5:30] The list of opportunities goes on and on.

On this episode of #ThePlaybook, Paige Spiranac, social media personality and golf influencer, provides insights on:[4:11] Why the mental aspect of golf sets it apart from other sports [7:12] Her best advice for anyone dealing with bullies online or in-person[11:28] How changing her approach to social media has taught her to turn negatives into positives[13:33] Why she doesn’t allow other people to post on her social media profiles and prefers to run her accounts herself

Would you listen to the same bad song all day long? Today's episode is from one of my meetups. I host them in nearly every city I go to, if you would like to find out when I will be in a city near you, text me at (949) 298-2905.Key Moments:[0:45] What happens when I hear a song I don't like [1:30] People surround themselves with bad songs [2:29] The reason I went bankrupt is because I was surrounding myself with bad music [4:28] I started playing the right music and started seeing better results

Heather Askinosie and Timmi Jandro, co-founders of Energy Muse, discuss how their business has evolved from selling jewelry out of trunks to outfitting some of the world’s biggest celebrities and athletes, as well as how they are bringing “woo-woo” spirituality into the “now-now”. The long-time friends share how they’ve learned to balance inspiration with pragmatism, as well as some of the most important lessons they’ve experienced along the way. Heather Askinosie and Timmi Jandro sit down with the host of #ThePlaybook, David Meltzer, to talks about the healing power of energy crystals, the pragmatic value of money in business, and their best advice for aspiring female entrepreneurs.

Today's episode is my appearance on the Wake Up Wealthy Podcast. Text me at (949) 298-2905 and let me know what shows you want to see me on.Key Moments: [5:10] - I will impact 1 billion people to be happy[6:40] - Today was "impossible" 100 years ago[8:55] - Do something new for 1 sec everyday[13:00] - Why I started creating content[14:45] - Faith is a currency like money[17:00] - Time Management hacks[21:00] - I'm focus on getting faster, not winning the race[22:50] - My most practical piece of advice

Hi everyone, today's episode is all about values and why your values shouldn't be balanced. What are your values? Text me at (949) 298-2905 and tell me why I should implement them into my life and my business.Key Moments: [0:15] What is it personally that you want to shop for[2:00] Gratitude is my perspective [4:50] Seek the lessons by asking [7:13] You have seeds planted in your mind[9:30] Time is a man made construct

On this episode of #ThePlaybook, Hakeem Valles, retired NFL tight end and real estate investor, sheds light on:[4:49] How he started a lucrative phone repair business while in college[8:27] The impact of his first mentor and what he taught him about being willing to “eat dirt” [13:49] How he leveraged his position as an NFL player to network with local real estate investors [16:28] Why a terrifying missionary trip to Haiti changed his outlook on life and business

Today's episode is from my keynote at Web Summit. I cover all the ways to successfully create your own brand and amplify it for the future.Key Moments:[0:18] Branding and marketing is a signal [1:20] People buy on emotion for logical reasons [3:00] Mickey Mouse has an extraordinary frequency [4:15] You need to be credible [6:40] You need to show impact [7:38] The three strategies you need to create

On this episode of #ThePlaybook, Randy Jackson, bassist, producer, music exec, and entrepreneur, shares knowledge about:[3:44] His belief that American Idol is just like the movie Rocky[6:35] The first lesson he learned about what it takes to be a record producer [9:15] How understanding needs and wants can lead to personal satisfaction[16:19] Why he believes hearing “no” is more helpful than hearing “yes”

Key Moments

Today's episode is from one of my in-office training sessions for my interns and employees. How much conviction do you have and how much convenience comes a long with it? Text me what you want to hear next at (949) 298-2905 Key Moments:[00:36] All problems are the same size and how to frame them.[2:01] Rule #6: Don't take yourself so damn seriously. [8:34] Why should you put faith in the right things.[13:54] Conviction is focus.

Richard Jaffe, author, poet, philanthropist, co-owner of the Phoenix Suns, and entrepreneur, discusses the pillars of business and happiness, as well as some of the biggest misnomers about success. Jaffe provides insights on how loving yourself first will allow everything else to flow, as well as some of the best advice from his book Turning Crisis Into Success.Jaffe and host of #ThePlaybook, David Meltzer, go over a variety of topics such as the benefits of becoming your own best friend, “skating to where the puck is going to be”, and how to maintain emotional stability when dealing with a crisis.Key Moments:[1:57] Success does not create happiness, happiness creates success. [5:37] How to keep your emotional stability crisis. [9:21] Asking for help in a crisis.[12:19] How to be successful in business: skate to where the puck will be.[16:28] 5 values Richard Jaffe lives by in business and in life. [21:38] Richard Jaffe's favorite happiness poem. 

Today's episode is all about what it takes to make the right decisions. Text me what you want to hear about next at (949) 298-2905Key Moments:[4:12] In business and in life we put faith in what others want for us, vote for what you believe in.[6:58] Money is a lot like faith.[13:36] Putting stock in who you are and establishing your values.[19:57] Making decisions in the ego based consciousness moves you in the wrong direction.

On this episode of #ThePlaybook, Tim Kobe, CEO of Eight Inc. and X Eight Ventures, shares his ideas on:[3:07] Why a career in design should be treated as a lifelong learning opportunity[8:29] The importance prototyping “offline” before launching a product or location [11:44] What it means to connect to your customers by “designing human experience” [14:00] How Steve Jobs taught him to focus on people with his design and not profitTim Kobe, CEO of Eight Inc. and X Eight Ventures, discusses his design work for Apple’s retail stores alongside Steve Jobs, how a focus on customer experience leads to monetary returns, and what it means to be able to successfully adapt your design plans.

Hi everyone, today's episode is from a speech I gave to a class at Chapman University a few months ago. Let me know what your thoughts are by texting me at (949) 298-2905.Key Moments:[1:00] 10 years go by and you are only 25% of the way there and then they quit [2:16] There is the 1% of people that change the world. [3:13] If you keep going you become the "luckiest" guy in the world [4:03] Exponential growth doesn't occur if you attach your happiness to an outcome

On this episode of #ThePlaybook, Jordan Belfort, renowned as “The Wolf of Wall Street”, shares some of his best insights on:[2:39] Why charisma is a learnable skill that all salespeople should master[6:47] How scripting your conversations can retrain the way that you communicate with others[8:56] His argument that fear and excitement are two sides of the same coin[19:59] What it means to be “past the point of forgiveness”Jordan Belfort, “The Wolf of Wall Street”, talks about some of the lessons he’s learned about closing sales, charisma, and the importance of self-awareness.

Hey everyone, today's episode is from my appearance on The Skinny Confidential HIM & HER Show. Text me what you want to hear next at (949) 298-2905.Key Moments:[0:20] What happened before I lost everything[4:00] I was surrounding myself around the wrong people[7:50] How I lost over $100 million dollars[12:28] Consistency is the key to changing your life[15:25] What happens if I don't meditate[19:00] What I learned from buying a Ferrari[23:00] I don't understand how people aren't guaranteeing anything[26:50] The key to staying in business is staying in business[30:30] I don't regret any of the mistakes I made[32:48] Detach your happiness from an outcome[37:16] Don't just look at your calendar, study it.[42:13] How did I make everything back after losing it allCheck out Lauryn and Michael on The Skinny Confidential HIM & HER Show: https://tscpodcast.com/

Today's episode is a keynote I gave at the annual GYMGUYZ conference earlier this year. Text me your feedback and let me know what you want to hear next at (949) 298-2905. Key Moments:[0:22] Gratitude is the easiest way to change your life [2:10] You are charged all the time [4:21] Money does not buy happiness but it allows you to shop.[6:42] What did I do to attract this to myself and what can I learn from it[8:38] I am invulnerable[11:35] Practice ending fear [13:17] My goal in life is to empower over a billion people to be happy

James Krause, UFC welterweight fighter and entrepreneur, shares his approach to combating fear and talks about the mindset that has taken him from the trailer park to the world’s biggest MMA organization. Krause discusses why he views himself as a thinker and not just a fighter, as well as why he views “consequences” as a positive.Krause and host of #ThePlaybook, David Meltzer, share their thoughts on some of the similarities between martial arts and entrepreneurship, including the necessity of surrounding yourself with the right team and how to attain consistent growth. The pair also chat about how they handle their fears and what it means to have grit.

Today's episode is from my Tedx Talk I gave earlier this year. Let me know what you want to hear next and give me some feedback by texting me at (949) 298-2905 Key Moments:[0:12] Being authentic is finding your own frequency[2:07] The truth vibrates the fastest and you can only be aware of that what vibrates equal to or less than you [4:45] The frequency carries the content. [5:58] Everything is your stage[8:45] Don't worry about pleasing everyone

On this episode of #ThePlaybook, Don Katz, founder and CEO of Audible, shares his ideas on:[1:38] How his fearless attitude helped him to launch Audible[7:10] Why the “voice in your head” is such an emotionally powerful tool for storytelling[10:39] What he learned from Jeff Bezos about inputs, outputs, and monetization[14:58] Why you should never be afraid to challenge the status quo by thinking outside-the-box.Don Katz, the founder and CEO of Audible, talks about his journey from a professional writer to founding Audible, covering topics such as why voice is such a powerful storytelling tool, how he handled early criticisms and the future of the “audio revolution”.

Hey everyone, today's episode is from my first ever LinkedIn Live Q&A. I had a lot of fun calling people and answering their questions. I plan on doing a lot more of these so make sure you are following me on LinkedIn so you don't miss the next one!Key Moments:[2:30] How to create content for social media[4:55] How to attract the right people to your content[7:45] What to look for when hiring new people[10:50] Setting goals starts by lowering the bar[13:55] Doing the most challenging thing first[17:07] What are some of the safest investments[20:20] Focus on providing value

On this episode of #ThePlaybook, Al Guido, President of the San Francisco 49ers and CEO of Elevate Sports Ventures, shares insights on:[3:33] Why playing football prepared him mentally to make an impact in the business world[6:40] How the San Francisco 49ers handle the challenge of getting more fans into the stadium by focusing on the gameday experience[7:38] What he learned about hospitality from the owner of the Atlanta Falcons, Arthur Blank[10:46] Why he wants every aspiring football player in the Bay Area wearing the 49er logoAl Guido, President of the San Francisco 49ers and CEO of Elevate Sports Ventures, talks about how his background as an athlete prepared him to handle some of the challenges he faced as the youngest president if an NFL team, as well as how he creates competitive advantages for the organization.

Hey everyone, today's episode is from a speech I gave to the Tulane University Basketball team last season. Let me know what you think and what you would like to hear next by texting me at (949) 298-2905Key Moments:[0:16] Consistency leads to exponential results [1:35] We have a cellular memory and doing something everyday makes it go into our brains [3:50] Lower the bar to start being consistent [6:30] I did everything I could to be the best college football player I could be [7:29] Enjoy the consistent pursuit of your potential

David Nurse, NBA life optimization coach for players such as Jeremy Lin, Brook Lopez, and Kelly Olynyck, discusses how he was able to transition from aspiring NBA player to a coaching role and how he is able to help athletes break through any mental blocks.Nurse and host of #ThePlaybook, David Meltzer, share their thoughts on how improving consistency also yields more consistent results, Nurse’s goal to improve himself so that he can better help others, and what it means to approach life with a “Full Plate” mentality. They also talk about how to properly prepare for opportunities that come your way and why you should follow your passion instead of listening to the expectations of others.

Key Moments:[2:35] Marketing is about playing the right songs[5:12] Finding your frequency and learning how to monetize it[11:00] Money allows you to shop, shopping for the right things makes you happy[16:00] Gratitude is the easiest way to change your life.

Today's episode is from my interview with Calvin Wayman for the Curios With Calvin Wayman Podcast. Text me what you want to hear next at (949) 298-2905. Key Moments:[0:50] I am a hypocrite [3:30] Being smart and being a good student are two different things[8:18] Consistency is so important [14:19] I used my money to shop for the wrong things [18:00] I knew I was going to make all my money again, I just needed to know how to do it and be happy [24:48] Being connected to someone is very cool, but very dangerous [28:40] I ended nine years of resentment with my neighbor[34:00] Innovation is not entrepreneurship [38:18] It's okay to be unbalanced Be sure to check out Calvin's show at https://www.calvinwayman.com/my-podcast-listing/

Malcolm McCassy, Founder of Ethika Underwear and acting CEO of Initial Friends, talks about how his career has evolved since landing his first job at the No Fear warehouse, as well as how his EQ has benefitted him throughout his journey.Malcolm and host of #ThePlaybook, David Meltzer, discuss a range of topics including when to listen and when to tune out the “outside noise”, why you need to prioritize yourself, and the right times to trust your gut. The pair also share their thoughts on pushing past a difficult upbringing and how tough experiences prepare you for a winning future.