The Playbook

Hey podcast listeners. Today's episode is from a recent interview with Kevin Palmieri and Alan Lazaros from the Hyper Conscious podcast. Since this is the third time I've been on their show, we were able to dig deeper into a few really interesting topics that I hope you enjoy hearing my perspective on.Key Moments:[3:45] - learn to be accountable[4:21] - what “manifestation” really means[7:50] - everyone’s “why” is the same[9:35] - pain is just a perception[11:20] - learning zone vs anxiety zone[15:01] - first thing I do everyday at 4am[16:12] - meditation takes practice[18:53] - my biggest struggle right now[22:50] - identifying the “needs” of your ego[24:40] - shopping for the right things[28:30] - when you know your values you can make quick decisionsLearn more about the Hyper Conscious podcast here: https://www.thehyperconsciouspodcast.com/

On this episode of #ThePlaybook, David McCourt, founder and chairman of Granahan McCourt Capital and author of the best-selling book Total Rethink, shares his ideas on:[2:45] Why problems are never solved by shouting[6:45] What it means to “rethink the model” and why today’s business world no longer revolves around incremental change[11:09] How the evolution of the internet is changing the way that people relate to each other and the truth [20:08] The biggest flaw of today’s educational system and why you should focus on your strengthsDavid McCourt, founder and chairman of Granahan McCourt Capital and author of the best-selling book Total Rethink, shares his thoughts on the importance of adapting your initial plans, some of the flaws with “big business” today, and how to find common ground when dealing with individuals who have different viewpoints.

Today's episode is from a roundtable talk I hosted at RISE Conference earlier this year in in Hong Kong. I discussed why daily habits will make or break our success and how to get out of our own way to allow it to happen.Key Moments:[1:22] - Asking your network for help[3:40] - Learn to unconditionally give[6:20] - Daily minimums for your habits[8:15] - A healthy activity you can do for the rest of your life[9:11] - Sleep is our most important habit

Key Moments:1:45 - the right time to raise money3:24 - only so many "no's" between you and what you want4:45 - work/life balance8:10 - networking through being of service9:10 - always have one question to ask11:00 - seeking our parents validation

On this episode of #ThePlaybook, Jonathan Becher, Co-President of the San Jose Sharks, shares his thoughts on:[3:45] Why his personal mantra is “culture eats strategy”[5:36] How the Sharks focus on creating a great end-to-end experience for their attendees[9:02] Why technology cannot be used to solve every problem that sports fans experience[16:30] His best piece of advice for someone who wants to get their first job in the sports industryJonathan Becher, Co-President of the San Jose Sharks and former CMO of SAP, talks about his journey from a corporate giant to working in the front office for an NHL team. Becher provides insights on helping expand SAP’s reach in the sports industry, how the team works to create Sharks fans for life, and why he views team employees as brand ambassadors.Jonathan and host of #ThePlaybook, David Meltzer, cover a range of topics including their best approach to landing your first job in sports, the difference between earned and granted trust, and how technology can be used to improve fan experience at sports and entertainment events

I really think you're going to enjoy this episode. This is from an unexpected conversation with a young man who showed up at my office at 8am to ask for advice on how he can accelerate his career and be more productive his time. Key Moments:0:30 - Two kinds of Accessibility1:24 - Utilizing your calendar4:24 - Do it now6:12 - The cost of procrastination7:15 - Beating other people with math9:30 - Why I guarantee the value I provide12:50 - My goal for social media

On this episode of #ThePlaybook, Garrain Jones, transformation coach and motivational speaker, shares his ideas on:[5:38] How his time in a French prison taught him what freedom really means[10:59] His reaction to not getting credit for a #1 hit song he that wrote[12:34] Why he’ll never ask “Can it get any worse?” ever again [18:52] How a positive shift in his mindset empowered him to completely change his lifeGarrain Jones, who is a transformation coach, author, and motivational speaker, shares the lessons he learned from experiences in a French prison, as well as how advice from a homeless man forever changed his perspective on life. Jones dives into topics such as the influence of his parents on his life and why his stint in prison taught him the meaning of freedom. In this episode, Garrain Jones and host of #ThePlaybook, David Meltzer, discuss the impact that a positive mindset has on your ability to manifest what you desire, the right approach to dealing with loss or hardships, and how to clear your connection to whatever sources of inspiration.

I loved this conversation I had with Dridha Ananda from Blissful Athlete. We went deep into the spiritual side of my beliefs and why 99% of you are forgetting to work out the most important muscle we have, and why it's the ultimate key to happiness.Key Moments:[1:43] - I'm not busy, I'm productive[3:12] - Everybody is already "woke"[7:50] - Lessons keep coming until we learn them[12:15] - I view myself as a farmer[13:20] - I didn't believe "The Secret"[16:25] - Laws vs Morality[17:23] - Get off your ass[20:35] - Law of Surrender[22:55] - Why I study my sleeping habits[24:50] - If you have an idea, it exists and it's possible[27:20] - Happiness is the mindset to achieve anything you want[28:50] - The muscle 99% of people forget to workout[32:50] - Play the game and enjoy it

On this episode of #ThePlaybook, Jerry Jones Jr., Executive Vice President/Chief Sales and Marketing Officer for the Dallas Cowboys, shares his ideas on: [2:47] His father’s approach to leveraging the brand of the Dallas Cowboys [9:20] Why making major investments is like “dancing with the devil” and the challenges of building AT&T Stadium [14:38] Why their new business endeavor, Formation, is about brand association and relationship building [18:03] How his father creates an “uneven playing field” by attaching products to the famous Star logo [21:50] The unusual request that Emmitt Smith made when signing a big contractJerry Jones Jr., Executive Vice President/Chief Sales and Marketing Officer for the Dallas Cowboys, discusses the evolution of the Cowboys’ branding efforts as well as the development of a better business community through their newest endeavor, Formation.

Humans are creatures of habit. We tend to repeat the same activities over and over. This repetition can work for us -- or against us. It's important to stop and ask yourself: "Are my habits truly helping me do my best work? Or are they setting me up to fail?"Do this and you won’t just have better habits; you'll be habitually successful!Key Moments:[1:30] - Why are obsessions and addictions are hard to break?[3:00] - "Lower The Bar" strategy[5:45] - Healthy is my #1 Habit over family[7:44] - 1 minute per day rule

Happy Sunday! There's only one thing that controls our perspective and that's gratitude. Today's episode is a mashups of some of my favorite moments from speeches and meetups over the past few months. Tweet me @davidmeltzer what you're most grateful for. P.S - I'm doing a lot more Q&A meetups, please make sure you text me 1-949-298-2905 to get notified when I'm in your city!Key Moments:[1:10] - Gratitude controls your perspective[3:00] - Appreciate every experience[4:20] - Say "thank you" for 30 straight days[5:35] - Live in a world of "more than enough"[6:55] - Focus on what you do have[7:25] - Learn to love "no"

Today’s episode is an interview with Bryan Neale (Sales Trainer & NFL Official) on the Advanced Selling Podcast. I shared my perspective on subjective value, growth, the ego, mentorship and how they all contribute to your success in sales.Learn more about Bryan here: https://advancedsellingpodcast.comKey Moments:[2:10] - Busy vs Productivity[4:32] - Perspective dictates subjective value[6:40] - Being aware of your gifts & values[7:50] - Talent isn't enough[8:50] - Why Rocky is my favorite movie[15:40] - Getting out of your own way[17:20] - Best sales lesson I've learned

Today's episode takes you inside my decision-making process and provides you with strategies which you can implement to have a superior decision-making process for yourself. Sometimes all it takes to make a decision is to ask someone for help! When we make a decisions that's aligned with our values, there are no failures, just successes. Please text me your feedback and thoughts 1-949-298-2905Timestamps:[1:09] - Using your values[3:15] - Be more interested than interesting[5:24] - Advice is like a handful of sand[7:32] - 4 Values that determine my decisions[10:53] - Create "coincidences"[16:02] - Ask 1 person a day for help[17:23] - Take action now[20:08] - Study Your Calendar

Trevor Moawad, Co-founder and CEO of Limitless Minds, talks about how his focus on education and sports eventually led him to become one of the world’s most sought-after mindset and mental conditioning experts. Trevor shares what he learned from some of his first job experiences in the sports industry, including working for Nick Bollettieri at the IMG Academy and a sports psychology internship. Trevor Moawad and host of #ThePlaybook, David Meltzer, discuss a range of topics such as their educations at Occidental College, how they chose NFL quarterbacks as business partners, and what it means to be a “neutral thinker”.

Hey podcast listeners. This is from a talk with college students giving them career advice on pursuing their dream jobs and if they should have a backup plan.

On this episode of #ThePlaybook, Mike Stud, hip hop artist, shares his ideas on:[7:03] - Why he had to change the way that he looked at his goals after blowing out his arm.[10:37] - How he works to avoid letting his ego get the better of him as an artist.[15:05] - His approach to balancing productivity and the party lifestyle.[20:57] - How working with Post Malone helped to shape his creative process.

Happy Monday! I'm fired up in this episode because it's something I want every single one of your to understand. Every "overnight success" is the result of years and years in the making by understanding the power of exponential growth and acceleration.Timestamps:[3:05] - Why most people quit[4:30] - How Billionaires are built[5:15] - Putting faith in what you want[6:15] - The more focused you are, the faster you grow[7:10] - Understanding exponential growth[8:35] - Why Me vs Try Me mindset

Knowing what makes you different gives you a competitive advantage that cannot be matched. Standing out is one of the toughest things to do in a crowded market. How do we go about it? Make yourself equal first, then make yourself different.[1:26] - Uber was an evolution, not a revolution[3:09] - How a furniture startup differentiated itself[6:42] - Pay attention to the "what" and "how"[8:17] - Faith is the ultimate currency

Earlier this year I was in Toronto, Canada for Collision Conference and met with 4 young entrepreneurs. I broke down my Five to Thrive sales strategy for them by demonstrating how I would sell them their own product. If this episode was valuable for you, please share it with someone you know in sales.Timestamps:[0:15] - Six thing to build a value-based business case of what you're selling[0:45] - Credibility[1:00] - Emotional connection[1:15] - Quantitative reasons, impacts, and capabilities[4:06] - Ask for the sale[5:43] - Step One: Stimulate Interest[6:45] - The objective of a cold call/email[9:54] - Step Two: Transition Interest[10:45] - Step Three: Share a Vision[11:53] - Using open ended vs closed ended questions[13:40] - Step Four: Manage & Develop Their Vision/Expectations[14:30] - AirPod example[16:50] Step Five: Thrive

Hey podcast listeners! Today's episode is critically important to our decision-making process. This is a lesson I wish I knew earlier in life and I hope it challenges you to consider the assumptions you make in your personal and professional life. I'm so grateful for all the feedback and content/topic suggestions I've received from so many of you, please keep them coming to me on Instagram or Twitter @davidmeltzer.Timestamps:2:08 - we're accountable for the assumptions we make4:40 - what if we assumed that we will live forever?10:00 - study the assumptions you make in the most critical parts of your life11:54 - our assumptions may not be in our best interest13:25 - most people have a problem with receiving14:45 - when you change your assumptions, your reality changes21:15 - don't overthink it

Fred Roggin, award-winning sports anchor & radio host, talks about the progression of his career in radio and television and how the media landscape has evolved as technology has changed. Roggin discusses taking low-paying jobs because they gave him the opportunity to call local sports, as well as his approach to finding a job in media.Fred Roggin and host of #ThePlaybook, David Meltzer, discuss topics such as the desire to improve every single day, why packaging and marketing are what set content apart and adapting content for multiple platforms. The pair also chat about why immediacy and urgency are strong emotional appeals for an audience.

On this episode of #ThePlaybook, Ja Rule, entertainment mogul and entrepreneur, shares his ideas on:[2:12] - Why he decided to prioritize getting his GED while in prison[9:27] - The three-word phrase he uses to counter any feelings of unworthiness[13:27] - Why he doesn’t believe in “risking it all” anymore[14:56] - How to learn from your own mistakes, as well as the mistakes of others

Happy Sunday podcast listeners! Today's episode is advice I gave to a young woman who was seeking advice on her business partner who's worried about having his ideas stolen.If you believe in scarcity and your own self-interest, then that is what you will manifest. But if you truly believe in the universe, if you truly believe in abundance, then there is enough of everything for everyone, you will attract what you desire more accurately and rapidly.Timestamps:[0:30] - I give everything away for free[1:33] - What happens when you "sell out"[4:20] - social media creates a false presence[5:30] - 100% of nothing is nothing[6:20] - I won't do anything without guaranteeing value

On this episode, I gave a talk to the University of California, Irvine Sports Business Association on how to get your dream job. This episode will resonate with a lot of you who are just starting their career, or those who are looking to transition to a different profession or industry. Don't limit your point of entry, careers are built on a combination of skills and knowledge, not the industry or vertical you currently sit in.Timestamps:0:49 - when know what you want, it instantly becomes a possibility3:07 - when you attach your happiness to an outcome based on time, that time will never come7:57 - if you don't want it bad enough, somebody else does11:17 - jobs vs industries13:22 - live your life with passion, purpose, and profitability

Today’s episode is a fireside chat with Entrepreneur’s Editor-in-Chief Jason Fiefer discussing the ABCs of building a brand.  When you understand how to combine traditional and digital media and create emotional connections through your content, you will be able to build a brand that stands out from the rest.Timestamps:3:40 - Not everyone needs a brand to be successful6:14 - Brands evoke emotion and people buy on emotion for logical reasons7:34 - The clarity of your brand’s message10:45 - Why Disney’s 75 year old content still wins today11:30 - How are people going to access your content?17:12 - What’s the objective of your brand?18:47 - We study history to predict the future20:45 - How to monetize your brand and ask your audience to buy23:00 - What made me a great salesperson23:45 - Why Apple is the best at monetizing their brand28:02 - If you can’t quantify your own value, you aren’t ready to sell35:45 - People aren’t willing to pay for things that they can get for free38:23 - Can someone else be the face of your brand?42:40 - Spokesperson vs the brand46:18 - How to amplify and perpetuate your brand

Mike Massimino, Senior Advisor at the Intrepid Museum, talks about how he had given up on his dream of being an astronaut before being inspired by the movie The Right Stuff to keep chasing his dreams. Massimino discusses topics such as his work on the Hubble Space telescope and how his time in space has influenced his views on time and spirituality.Massimino and host of #ThePlaybook, David Meltzer, share insights on topics such as how to handle risks and associated fears, whether there is extraterrestrial life in the Universe, and why it is harder to be an astronaut than a Hall of Fame athlete.

Campbell McLaren, CEO of Combate Americas and co-founder and co-creator of the UFC, discusses how the MMA league is reaching an untapped Hispanic audience and how their team is working to scale their digital sports content.On this episode of #ThePlaybook, Campbell McLaren, co-creator of UFC and founder of Combate Americas, shares his ideas on:[2:14] Why word-of-mouth was so important to the marketing of the UFC[3:58] Some of the advantages that Combate Americas holds over its competitors[18:40] How storytellers should use the power of emotion when marketing athletes[21:14] What he would choose for his senior quote if he had to pick it today

Hey podcast listeners! Today's episode is a response to the question "how do you deal with the fear of the unknown?" Don't forget to text me 949-298-2905 to be the first know when I'm in your city hosting open session Q&A meetups.Timestamps:[1:44] - Look for the positive perspective in everything[6:26] - Why I was afraid to ask for help

Hey podcast listeners, today's episode features four strategies you can immediately implement to maximize your side hustle or increase revenue streams for multiple businesses.This audio is from a recent meetup in Kansas City, make sure you text me (949) 298-2905 to receive notifications for all future meetups when I'm in your city.Timestamps:[1] 1:24 - The Power of 64[2] 4:55 - The Vertebrae Approach[3] 7:15 - Stimulate Interest[4] 8:57 - Ask & Attract

Scott Allan, SVP and Global General Manager of Hydro Flask, talks about the evolution of hiscareer, which was influenced by an uncle who was both an engineer and an entrepreneur. Allandiscusses what he learned about engineering through education and internships, and what itwas like taking a sales job after graduation.Allan and David Meltzer, host of #ThePlaybook, cover topics such as seeking out experiencedemployees to learn more about a career or industry, when to divert from the career plan that youhave laid out, and how Scott uses his education and Silicon Valley experience to help grow theHydro Flask brand.

Hey podcast listeners. Today's episode is from a recent interview with Kevin Palmieri and Alan Lazaros from the Hyper Conscious podcast. Since this is the third time I've been on their show, we were able to dig deeper into a few really interesting topics that I hope you enjoy hearing my perspective on.Key Moments:[3:45] - learn to be accountable[4:21] - what “manifestation” really means[7:50] - everyone’s “why” is the same[9:35] - pain is just a perception[11:20] - learning zone vs anxiety zone[15:01] - first thing I do everyday at 4am[16:12] - meditation takes practice[18:53] - my biggest struggle right now[22:50] - identifying the “needs” of your ego[24:40] - shopping for the right things[28:30] - when you know your values you can make quick decisionsLearn more about the Hyper Conscious podcast here: https://www.thehyperconsciouspodcast.com/