Smart Passive Income

#579 On today’s show I talk with Graham Cochrane. When he was in college Graham was set on becoming a musician. Unfortunately, things didn’t go as planned. He had to get a job that he didn’t like, and even started living off of food stamps for a while. In this episode you’re going to hear how Graham turned things around, and also how he became successful using YouTube and selling online courses. Now Graham teaches others how to do business. He’s going to give us some of his best business advice. Show notes and more at SmartPassiveIncome.com/session579.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#578 In today's Teaching Friday episode, you're going to learn how to think mythically, to see how ancient stories can reflect your journey through life and business, and gain some insights to help you on your way. Daniel Allison is a bestselling author and oral storyteller. He's going to share a simple yet profound story from Borneo, and along the way he'll stop to discuss how it might apply to your life, your hero's journey. And he'll give you some tools you can use when looking at other stories. Show notes and more at SmartPassiveIncome.com/session578.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#577 One of the most common questions I get is, “Pat, do you have a business coach? You coach a lot of people. You have a podcast. You help tens of thousands of people. Do you get help, too?” Absolutely. I think it’s massively important, and today you get to hear from somebody I get weekly coaching from. His name is James Schramko, from SuperFastBusiness. Today we talk about simplification. We talk about lifestyle design, and using your business as the mechanism to design the life you want. Show notes and more at SmartPassiveIncome.com/session577.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#576 This episode is another Teaching Friday, where we bring in members of our SPI Pro community to teach us about a topic in their area of genius! Today, Dr. Michael Gerharz of Leaders Light the Path shares why it's so important to “light the path” for your audience, so you're not trying to persuade harder, but instead resonating stronger. He shares the three steps you need to take to do that: getting clarity about what you want to be known for, answering the three questions any audience wants answered, and understanding why anyone would want to follow us along the path we've lit for them. Show notes and more at SmartPassiveIncome.com/session576.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#575 Today I’m joined by Donald C. Kelly. Donald is known as The Sales Evangelist, and his new book Sell It Like a Mango is going to teach us how to close more deals. When I asked why it’s called Sell It Like a Mango, Donald told me about how his parents used to sell mangoes in Jamaica, and how everybody else was also selling mangoes. If everyone’s selling the same thing, how do you succeed? How do you stand out? We’re gonna dive into that today and learn exactly how to become a salesperson whether you have a unique product or not. Show notes and more at SmartPassiveIncome.com/session575.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#574 In the return of our Teaching Friday series, we welcome Rose Griffin, a speech therapist with her own business at ABA SPEECH, as well as a podcast. Rose loves using and optimizing social media to reach her ideal clients, and she's here today to talk about getting started with using TikTok for your small business. Show notes and more at SmartPassiveIncome.com/session574.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#573 Today we’re talking all about community. Leaning into building communities has paid huge dividends for Smart Passive Income. Our guest is Andy Guttormsen, Co-Founder of Circle. Andy has access to 5,000-plus communities, so he knows what’s working and what’s not working for communities in 2022. We’re going to talk about launching and price points. We’re also going to talk about who communities are for, and compare paid communities with free communities. If you have an online business in 2022, and you are thinking about building a community, this is the episode for you. Show notes and more at SmartPassiveIncome.com/session573.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#572 Someone told me the other day, “Pat, everything you touch just seems to turn to gold.” Typically, I would deflect this question, but instead I said, “Well, I only touch things that can turn into gold.” I want to unpack this for you today, by sharing the five-step process I use to make sure I'm only working on things I know have a great chance of succeeding. Show notes and more at SmartPassiveIncome.com/session572.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#571 Today’s show is probably the most mind blowing, and likely one of the most valuable podcast episodes that you will ever hear. I’m very happy to have Tim Soulo back on the show. Tim is the CMO at Ahrefs, an industry leading search engine optimization (SEO) toolset. If you haven't heard of Ahrefs, it’s software you can use to audit your website and get all kinds of data to help you improve your Google search rankings. Ahrefs is Google Search Console times a hundred. This episode is about simplifying SEO and taking the right approach. You’re going to actually get excited about search engine optimization, and learn how to rank higher and get more search engine traffic to your website. Show notes and more at SmartPassiveIncome.com/session571.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#570 Have you ever "matrixed" yourself? If you've seen the movie The Matrix, you know what I mean. It's like waking up to the reality of what's happening out there, and you're able to see things in a different way. And you can apply this idea to the world of marketing! It'll help you understand when you're being sold to, and why marketers do what they do. It's fun—and over the long haul, it'll help you strengthen your own marketing chops. Show notes and more at SmartPassiveIncome.com/session570.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#569 It always amazes me when I discover new ways people are generating an income. On today's show we will discover a new pocket of the entrepreneurial world. It’s one a lot of us are familiar with, but didn’t know it was a way to make money. Out of all the forms of passive income that I’ve discovered over time, this may be one of the most—if not the most—passive of them all. I’m really excited to introduce this world to you on today’s episode of the Smart Passive Income Podcast. Show notes and more at SmartPassiveIncome.com/session569.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#568 This past week, I interviewed Samir from Colin and Samir, an awesome podcast duo you can find on YouTube. I love the approach Colin and Samir take with their podcast, and their goal and mission of helping creators by interviewing other creators. In fact, I love it so much that I want to spend some time today talking organically about why I love it, because I think it's really important to do this exercise with things that you enjoy. Show notes and more at SmartPassiveIncome.com/session568.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#567 On today’s episode I’m talking with Samir, from Colin and Samir. Their show is my absolute favorite podcast. Colin and Samir have an amazing story. In this episode we unpack their journey, and discover a bunch of new things about how their show came to be. Besides the story behind their success, Samir has some really amazing tips for you. If you are a creator of any type, this episode is definitely one you'll want to pay attention to. Show notes and more at SmartPassiveIncome.com/session567See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#566 On Wednesday I spoke with Jaspreet from Minority Mindset, one of my favorite YouTube channels. I stumbled onto the channel via a YouTube recommendation, watched the video, and got a quick win from some of Jaspreet's helpful mortgage refinancing formulas. That quick win was so helpful that I dove right into everything else the channel had to offer. That's the power of the small, quick win—it can help quickly lock attention to your brand. Show notes and more at SmartPassiveIncome.com/session566.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#565 Today we are talking about different ways to earn passive income. Our special guest on the show is Jaspreet Singh. Jaspreet shares his knowledge about how he started his YouTube channel, Minority Mindset. He’s turned it into an empire, not just through ad revenue, but also by creating a newsletter called Market Briefs, creating products, and selling ad spots in his newsletter. Jaspreet has some amazing words of wisdom for you, especially if you are brand new to the creator economy in 2022. Show notes and more at SmartPassiveIncome.com/session 565.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#564 I'm here today with major news. That news is… that you should go check your calendar. To be honest, I'm not that great at this April Fool's thing, so let's just get into the real topic of today's show, shall we? This marketing thing—what would it look like if it were simple, as Tim Ferriss likes to ask? I think it would look like telling stories. If you've helped someone with your product or service, then tell their story. Better yet, let them tell their story. Story and storytelling are so, so important. They're the key to great marketing. We're going to talk about creating a StoryBrand (Donald Miller), telling great stories on TikTok, how to find the “heroes of the story” in your audience, and more. Show notes and more at SmartPassiveIncome.com/session564.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#563 Today we’re speaking with Josh Hall, from JoshHall.co. He’s a web designer and web developer. He teaches and coaches people how to create businesses as web designers. Josh was last on the program in episode 456. Since then he’s turned his full-time business into a 2X full-time business, meaning he doubled his revenue. When you think about doubling your business, you think of doubling your conversions or 2X-ing your traffic. That’s not what we’re talking about today. Josh gives us a very specific three-phase approach he used to achieve this. Show notes and more at SmartPassiveIncome.com/session563.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#562 Today, I wanted to give you an update on my side hobby/side hustle at Deep Pocket Monster, my Pokémon YouTube channel. Some incredible milestones have happened recently! We passed 100,000 subscribers, I got invited to my first live Pokémon event, and the Pokémon International Company even sent me some cards! But it hasn't been all roses, and so I'm here today to talk about the good and the bad of the journey so far. Show notes and more at SmartPassiveIncome.com/session562.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#561 Today we’re going back in time with Neil Patel. Neil’s been on the show once before, but that was six years ago. A lot’s happened since then. It’s not really an interview, but more of a conversation about how business has changed, how marketing has changed, why what worked before doesn’t work anymore, and where are things going. We finish the conversation with probably the most epic piece of advice you could ask for when it comes to starting something new and seeing results. Show notes and more at SmartPassiveIncome.com/session561See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#560 This is a really special episode, because we have something very fun to announce! As you probably know, community has been the biggest thing for SPI in the past couple years, especially with the July 2020 launch of SPI Pro, which was a massive positive shift for our entire business and our audience. With that in mind, I want to share an exciting event we're hosting alongside Circle, the company that created the platform we use to host SPI Pro and our SPI Academy for course students. The event is called CX Day, and it's happening on Wednesday, March 23. Community experts on our team and from Circle will be there to share what they know about creating and running a thriving community today. You can sign up at SmartPassiveIncome.com/CXDay. Show notes and more at SmartPassiveIncome.com/session560.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#559 Free time. It’s something we all want more of. Unfortunately, whenever we get more free time we end up filling that free time with more things to do. That keeps us busy, overworked, and overburdened. It can also lead to burnout. That’s the worst thing in the world. When we can’t do our work we can’t serve our audience, let alone the relationships around us. Today we’re speaking with Jenny Blake. Jenny’s been studying and writing about getting more free time in a way that doesn’t hurt us or the businesses we’ve created. Show notes and more at SmartPassiveIncome.com/session559See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#558 I want to talk about one of the best things—maybe the best thing—you can do if you want to build a business. Having conversations. Everybody talks about creating a minimum viable product, an MVP, but often they forget about the "viable" part. If you want to know if your idea is viable, you need to ask people. You need to have conversations with your target audience. And if you've already started your business and you're not having conversations, why not? They'll help you understand what's working so you don't have to waste your time on stuff that isn't. They'll help you see what else you can do to serve your audience, where to put your time and effort. Show notes and more at SmartPassiveIncome.com/session558.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#557 We’re definitely talking about passive income today with our friend, Hiten Shah. We talk about his new business, and how he’s applied his secrets to his business. If you’re an entrepreneur and you’re thinking about starting a business, or you want to make sure your business idea is validated and it’s a perfect product market fit, we’re going to remove the guesswork for you today in this episode. Show notes and more at SmartPassiveIncome.com/session557See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#556 The world works in incredible ways. When you open yourself up to the idea of something, maybe you don't believe it 100% yet, but you at least open yourself up to it, exciting things start coming your way. Many people are talking about things like NFTs and crypto similarly to how we talked about the internet in the early 1990s. And of course, the internet is now an inextricable part of our everyday lives. Today I want to talk a little bit about some things that might seem “out there.” Not because SPI is about to dive headfirst into any of this stuff—but because I think it's important and exciting to be open to what might be possible. Show notes and more at SmartPassiveIncome.com/session556.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#555 You’ve probably heard words like, “cryptocurrency,” or the “blockchain,” “Ethereum,” and, of course, “NFTs” a lot lately. It seems to be all the talk within a certain group of people. How can NFTs help artists, and what are some of the rules? What are some of the basics? What are the foundational things that we as regular folk, if you will, can understand about it? Show notes and more at SmartPassiveIncome.com/session555See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#554 I started my entrepreneurial journey as a not-so-great communicator. I was most comfortable behind my keyboard, writing for my blog. Today, I'm way more at ease in situations I would have run from a decade ago. I worked my way into someone who could communicate and perform “on the spot.” It didn't happen overnight but gradually, by putting myself in situations that cranked up the pressure: from starting a podcast, to going live on YouTube, to speaking on stage, to doing coaching calls on AskPat 2.0... In today's episode, I share some examples and ideas of ways you can put yourself in pressure situations so you're ready to perform when the moment arrives. Show notes and more at SmartPassiveIncome.com/session554.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#553 I recently had the pleasure of being a guest on Chris Do’s podcast, The Futur. Chris and his podcasts, and his YouTube channels contain a ton of valuable content. Chris teaches us how to position ourselves so that when we sell, we’re not feeling gross. We don’t feel like we’re selling out, or do something that makes us uncomfortable. We also talk about value and where it comes from, how to show others the value you offer, how to get paid on time, and how to use content to support what it is that you are selling. Show notes and more at SmartPassiveIncome.com/session553See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#552 In Wednesday's episode, we chatted with Marisa Pier about the money stories (and other stories!) we tell ourselves that then become our reality. Today, I wanted to talk a little about my own money story, because it's definitely had a role in the difficulty I had with my transition from a nine-to-five to entrepreneurship. As I was getting started as an entrepreneur, I held onto a lot of my money—and it definitely got me in trouble. In order to succeed with my business, I had to get over the idea of “I can't afford it.” Now, instead I'm focused on what's important, the north star, the mission and values here at SPI Media. Because when you do that, the question becomes, “How could I afford not to? Show notes and more at SmartPassiveIncome.com/session552.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#551 Today’s guest is Marisa Peer. She focuses on Rapid Transformational Therapy. She has clients all over the world who are massive celebrities, massive millionaires, and high-performance people. She helps them work out much of what they’re going through. Marisa is going to help us through the struggles and challenges we have around money and business success, entrepreneurship, relationships, and gaining confidence. Show notes and more at SmartPassiveIncome.com/session551See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#550: This past episode, I interviewed Eric Wooten from AltaredMarriage.com, who's right in the middle of building his business. As you might have heard in that episode, I asked a lot of questions where Eric was like, "Well, I'm not exactly sure," or, "I'm still trying to figure it out." Today I want to tell you that it's okay if you don't know exactly where you're going, if you haven't figured it all out yet. To be honest, I don't know of any business owner or entrepreneur who's had an un-messy journey on their way to success. I had a very messy start. But here's the thing: as long as you're doing, you're not failing. So if you're not sure where you're headed or what to do next, give yourself some grace. Give yourself permission to get messy and fail. It's okay. Show notes and more at SmartPassiveIncome.com/session550.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#668 I'm always cautious about where I invest my attention. As such, I'm never an early adopter when new trends or tools pop up. And that's been the case with AI tools like ChatGPT as well. That said, I've conducted some interesting experiments over the last few days. You'll hear all about it in this session, so tune in because the results are impressive! I have to credit my friend Rick Mulready for sharing his ChatGPT hacks with me. You see, only when I started using the right prompts did this software's strength become apparent. Still, never in my time using ChatGPT did it generate anything that I could copy and paste without alterations. Nonetheless, the use cases I've discovered for it could save us a lot of time in the future! So join me to learn how I've leveraged ChatGPT for email sequences and podcast show notes! These tools will become a part of everyone's workflow, so don't miss out! Show notes and more at SmartPassiveIncome.com/session668.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.