Why Storytelling Beats Bullet Points and Facts Every Time

People don’t remember bullet points. They remember what happened. The moment. The metaphor. The story about how a customer hacked your product into a completely new use case, and you turned it into a breakthrough. That’s the kind of stuff that gets passed around. Because stories don’t just deliver information, they create meaning, they connect and they get remembered.

Communication isn’t just about getting the message out. It’s about getting it to land. And that’s where storytelling earns its keep. It helps people not only understand but also care. It moves your ideas from the ears to action.

Not with fluff. With structure.

The good news? You don’t need to be Hemingway to be effective. There are proven frameworks anyone can use to turn dry content into something people will engage with — and maybe even repeat. Here are five that do the heavy lifting, each with its own angle depending on your audience, goal and context.

Read More: The Top 5 Reasons Why People Buy a Business

1. The Pixar pitch

Once upon a time…
Every day…
Until one day…
Because of that…
Because of that…
Until finally...

This one comes straight from the pros at Pixar. You know, the folks who made grown adults cry over a lamp and a fish. It works because it follows the universal arc of transformation: something changes, and the character adapts. And that is exactly what strategy, product and business communication should be about.

Use it when: You’re selling a vision. Whether it’s a new initiative or a culture shift, use this format to show the arc: where we were, what changed and how we’re winning now.

2. And, But, Therefore (ABT)

We do X and Y,
But Z is in our way,
Therefore, we’re doing this.

Short. Clean. High impact. ABT cuts through the noise by establishing context, identifying the tension and driving toward action. It works because it forces narrative tension — the thing that makes people lean in.

Use it when: You’re writing an executive summary, a funding pitch or even a strong social post. Any time you want to hook fast, get to the point and frame a compelling case in under 30 seconds.

Related: 3 Brand Story Frameworks to Grow Your Business

3. StoryBrand’s framework

There’s a character
Who has a problem
And meets a guide
Who gives them a plan
And calls them to action
That leads to success (or avoids failure).

Donald Miller’s StoryBrand flips the script. You’re not the hero — your audience is. Your brand, product or idea? You’re the guide. You’ve got the map, the flashlight and the granola bars.

Use it when: You’re writing anything external — marketing copy, onboarding flows and campaign strategies. Put your audience at the center, highlight their challenge and show how you help them win.

4. What? So what? Now what?

What: Here’s what’s happening.
So what: Here’s why it matters.
Now what: Here’s what we’re going to do.

This one is the gold standard for clarity. It forces relevance and urgency into every message. No spiraling. No academic detours. Just crisp communication.

Use it when: You’re debriefing after a meeting, writing internal updates or getting a cross-functional team aligned. It’s especially useful when dealing with data — this format turns numbers into decisions.

5. Minto’s pyramid principle

Start with the answer.
Support it with grouped arguments.
Back each with data or examples.

Structured thinking meets strategic storytelling. Minto’s Pyramid is the consultant’s best friend, and with good reason — it respects time, prioritizes logic and builds trust fast.

Use it when: You’re pitching to the C-suite, making a recommendation or writing a proposal. This isn’t a narrative arc — it’s a laser beam. Start with your conclusion, then walk through your logic with elegance and precision.

Related: I’ve Helped Over 1,000 Brands With Their Marketing — Here Are 11 Social Media Secrets Every Business Should Be Using in 2025

This isn’t about being “creative.” It’s about being effective.

Storytelling isn’t about making things sound pretty. It’s about making things clear, compelling and human. It’s how you make dry data come alive. How do you make change feel exciting instead of terrifying? And how you lead without preaching.

So, whether you’re leading a transformation, launching a product or just trying to get someone to answer your email, remember facts tell. Stories sell. And the best communicators? They’re not just analysts or strategists. They’re storytellers in disguise.

Now go tell the damn story.

Twitch CEO Dan Clancy Offers a Refreshing Take on the Future of Social Media, Live Streaming, AI and the Creator Economy

Tech executives often come across as distant and a bit out of touch — Dan Clancy, CEO of Twitch, cuts a different figure. When I met with him at Amazon Studios in Los Angeles for The CEO Series, Clancy’s authenticity was evident from the start. Dressed in a casual hat and comfortable in his skin, he embodied a leadership style that felt more like collaboration than command. Despite a résumé that includes NASA, Google and YouTube — and a PhD in artificial intelligence — Clancy doesn’t carry the weight of his credentials. Instead, he radiates curiosity, openness and a willingness to question even his own assumptions.

Related: The CEO of Thomson Reuters Is Betting Big on AI-Driven Innovation. Here’s What Every Leader Can Learn From His Approach.

We covered everything from Twitch’s business model to the broader impact of social media on society. While Clancy acknowledges the dark sides of social media platforms, especially for young people, he was quick to distinguish Twitch from the rest. “It’s not just about curated posts or doom-scrolling,” he explained. “Twitch is about community-centric live streaming. It’s humans being present, connecting.” According to Clancy, about two-thirds of Twitch’s revenue comes from fans supporting their favorite streamers directly — a dynamic that he says fosters engagement over algorithmic manipulation.

One of the more thought-provoking moments came when we discussed AI. Clancy has been working on artificial intelligence since the ’90s, long before the current generative boom. But he was quick to dispel the hype: “We’ve always had AI. What’s changed now is the scale and visibility of it.” He emphasized that AI won’t replace streamers but will instead act as a creative tool. Still, his biggest concern isn’t the technology — it’s the humans who control it. “We need to stay focused on who is programming the AI and why,” he said.

Clancy’s approach to leadership is equally grounded. He doesn’t shy away from difficult decisions, such as recent layoffs, but insists on transparency and empathy. “It’s hard,” he admitted, “but sometimes you have to do what’s right for the long-term health of the platform and the streamers.”

When asked about the future of social media, Clancy struck a philosophical tone. “We’re all creators,” he said. “The goal should be to make it easier for more people to express themselves authentically.” That belief guides Twitch’s evolving model, where live interaction, not just content, is king. And it’s why Clancy still streams himself: not for PR, but because he genuinely enjoys it.

Related: 5 CEOs Sat Down for a Candid Conversation — What They Revealed Could Change Your Entire Perspective on Leadership

As I left the studio, I couldn’t help but reflect on the conversation. Clancy’s leadership style — equal parts engineer, philosopher and community member — offers a glimpse into what modern tech leadership can look like. He’s not just running a platform; he’s participating in it. And in a time when trust in tech leadership is fragile, it was a fun example to see, and I enjoyed talking with him.

3 Truths Every Founder Learns the Hard Way

Growing up, most of us were raised on a handful of core values: Be respectful, work hard, go to school, and try to find a “good job.” That kind of advice served a purpose — until you stepped into the world of entrepreneurship.

Once you start building companies, managing risk and making decisions that impact other people’s livelihoods, you quickly realize that much of the real-world playbook wasn’t passed down at the dinner table. There are rules no one told you — lessons that only become clear through experience, failure and a few bruises along the way.

Here are three truths your mom probably didn’t mention, but every entrepreneur eventually learns.

Related: 5 Truths About Entrepreneurship You’re Better Off Knowing From the Start

1. Relationships matter more than money — don’t burn bridges

Money gets a lot of attention. In business, it’s often treated as the ultimate scorecard. But ask anyone who’s been through multiple cycles — booms, busts, exits, restarts — and they’ll tell you the same thing: Relationships are the true long-term currency.

Too many people early in their careers treat business like a zero-sum game. Win the deal. Beat the competition. Squeeze every cent. But what they don’t realize is that business is a marathon, not a sprint. And the bridges you burn now could be the ones you need to cross later.

People remember how you made them feel. They remember how you showed up when things were good and how you behaved when things weren’t. I’ve seen incredibly talented people sidelined from opportunity not because they lacked skill, but because they left a trail of scorched relationships behind them.

Business isn’t just about capital — it’s about trust. When the tide turns, it won’t be your profit margins that save you. It’ll be the people who trust you enough to bet on you again.

So, here’s the bottom line: Protect your name. Don’t burn bridges. Stay in touch with the people who helped you early on. And never underestimate the value of loyalty, humility and consistency.

2. Don’t just look for a job — build a career that points forward

Most people are trained to look for stability. A job with a paycheck, a title, maybe benefits. But entrepreneurship requires a different mindset — one that’s focused not just on the next role, but on the next direction.

If you’re constantly looking straight ahead, reacting to what’s in front of you, you’ll miss the bigger picture. The best founders don’t just ask, “What should I do next?” They ask, “What kind of life do I want to build? What impact do I want to have?”

Looking up means identifying a bigger vision. It means saying no to short-term moves that don’t serve the long game. It means thinking in terms of legacy, not just tasks.

Every great company starts with someone who wasn’t satisfied with the status quo. Someone who refused to settle for “just another job” and instead chose to take a risk on a bigger idea. If you’re serious about entrepreneurship, your job isn’t to chase opportunities — it’s to shape them.

Stop asking what’s available. Start asking what’s possible.

Related: What No One Tells You About Entrepreneurship — 5 Hard Truths

3. Go to college — but not for the reasons you think

We’ve been told since childhood: “Go to college. It’s the only way to succeed.” And sure, if you’re planning to be a doctor, attorney or engineer, that advice still holds up. But for the rest of us? The real value of college has little to do with the diploma and everything to do with the people.

College isn’t just a classroom. It’s your first real network. Your first taste of navigating relationships, learning to pitch an idea, convincing others to join your vision and failing publicly — then bouncing back. That’s not something you learn in a lecture hall.

Some of the most successful founders of our time didn’t finish college, but they were smart enough to immerse themselves in a social ecosystem where ideas, ambition and bold personalities collided. College is where you find your tribe. Your co-founders. Your early supporters. Your future business partners.

So if you’re going to invest in college, don’t do it for the framed degree. Do it for the four years of social capital you’ll never get back. Skip the resume-padding clubs and find the circles where ideas get challenged, risks get taken and relationships get built.

Because ten years from now, no one’s going to ask what grade you got in Econ 101 — but they will ask who you built something with.

Related: The 6 Scary Truths About Becoming an Entrepreneur

Entrepreneurship is one of the toughest and most rewarding paths you can take. But it doesn’t come with a manual — especially not one your parents had. The lessons you need to succeed often fly in the face of conventional wisdom.

So let this be your updated guide:

• Prioritize people over profit.

• Think in decades, not quarters.

• And recognize that your social intelligence will often carry you further than any degree.

Your mom gave you the basics. Now it’s on you to learn the rest — and write your own playbook.

6 Social Media Trends Defining Gen Z’s Shopping Behavior

Landing pages have been replaced by in-app storefronts that turn moments of inspiration into instant purchases. In 2024, more than 53% of Gen Z ordered directly through social media, and 58% of all US users said they made a decision to buy once they saw a product in their feed. Social platforms are no longer just communication channels — they are the marketplaces where discovery, inspiration and purchase go together.

1. Social commerce as the default discovery channel

In 2024, 68% of Gen Z consumers discovered new products on social media, up from 60% in 2023. Nearly 60% went on and made an order, nearly doubling from the previous year. Gen Z buys while scrolling TikTok, Instagram and other social media, mixing their leisure time with shopping with no need to turn to search engines and, moreover, physical shops.

Take Luxe Collective, a luxury resale brand that has generated £2 million through TikTok Shop since April 2024 by combining live shopping events with influencer collaborations. Or YOZY, a UK-based women’s wear brand that sold nearly 400,000 items in just three months through affiliate partnerships and shoppable content.

How brands should act: Invest in your social platforms to make a perfect mix of entertainment and advertising: from short videos to live demos, from real reviews to shoppable storefronts. Be part of the scroll and turn inspiration into action with clickable, shoppable content.

Related: 6 Tips to Using TikTok Like a Pro and Reach New Audiences

2. Influence of peer reviews and content creators

Gen Z trusts people, not polished ads. Around 80% say they rely on influencers who share real experiences, and more than 60% say reviews and content from beloved bloggers are the most influential factors in their purchasing decisions. This data only proves we’ve all been facing for a while: this generation wants authentic, ongoing endorsement, not a one-off exposure to an ad.

Think Glossier. This beauty brand collaborates a lot with micro- and nano-influencers who create simple, authentic content that feels personal, not promotional. Over 70% of Glossier’s sales are driven by peer recommendations rather than traditional marketing.

How brands should act: Work with smaller influencers who speak in a relatable, honest voice and share the vibe of the audience you want to engage with. Encourage real customers to share reviews, unboxings and video reactions. Reward user-generated content through loyalty programmes and special campaigns.

3. Mobile-first experiences and in-app community building

Smartphones reign supreme in Gen Z’s world, also defining their shopping habits. Over half of Gen Z shoppers have made in-app purchases, and 75% say that a convenient brand’s mobile app or site can make a whole difference when choosing what brands to support. Yet, a clear interface and digital checkout are not enough — focus on community-building.

Nike understands this well, thus transforming their mobile app into a whole lifestyle space rather than an online shop. With personalised workout plans, live trainer chats and social sharing tools, Nike’s app blurs the line between fitness and commerce, and reap the benefits with over 75% of Gen Z users saying this whole ecosystem is vital to their relationship with the brand.

How brands should act: Turn your mobile experience into a hub of interaction. Add features like live chats, ratings, user forums and social feeds. Offer app-only exclusives and create content-based challenges or rewards to encourage ongoing engagement.

Related: 4 Easy Ways to Improve Your Customers’ Online Shopping Experience

4. Path from inspiration to engagement

Gen Z rarely goes straight from awareness to action. Instead, they might discover a product on Instagram, research real-life reviews on YouTube, compare prices on diverse sites and then buy it (or not).

How brands should act: Support every stage – discovery, validation, purchase, re-engagement – with relevant content. Share behind-the-scenes videos, customer stories, comparisons and FAQs. Create events or experiences that blend online and offline touchpoints.

5. Two-way engagement and active conversation

Around 80% of Gen Z use social media for inspiration but seek validation through peer comments and real conversations. Transparency and co-creation become paramount, and brands that act more like communities than corporations are more likely to win. This trend only intensifies with the rise of AI.

Spotify Wrapped is a brilliant case in point. It transforms individual user data into shareable content that feels personal and celebratory. Gen Z isn’t just consuming the campaign – they’re sharing it and sparking conversations.

How brands should act: Build communities, not campaigns. Let your audience co-create product lines, vote on designs or share ideas, and spark dialogues in comments. Be transparent about changes and even mistakes so your audience is more likely to trust the brand.

6. Viral speed means instant adaptation

91% of Gen Z are on Instagram; 86% use TikTok, and these are the platforms that keep changing daily. Over half of Gen Z made a purchase after seeing a product in a review or viral video in 2024. Brands must adapt if they want to stay relevant.

How brands should act: Monitor trends in real time and always be ready to respond, even if it means sacrificing perfection for speed. Find your perfect creators who can creatively interpret your product in a fun, ironic and culturally relevant way, yet maintain your tone of voice.

Gen Z’s shopping behaviour is shaped not by impulse, but by identity and the desire to express. For brands, this means adaptation to new rules: the agile and authentic ones. And brands that want to thrive need to meet Gen Z not where they are, but where Gen Z lives.

This Keepsake Reminds Me of My First Dream — And Why I’m Grateful It Never Came True

At age 24, I planned my life out: I got a job at the State Department in Washington, D.C., which I planned to use to enter the Foreign Service, which I thought would help me achieve my ultimate goal — to become a diplomat. But then life got in the way. I fell in love with a friend who would become my husband, and he got a job in Houston, my hometown. So in 2012, I chose to follow him home, giving up one dream for another. As I prepared to leave D.C., I bought a small, porcelain dish engraved with the U.S. Department of State’s seal. It was touristy, but it felt like a souvenir of my old life.

My job search in Texas was frustrating. I’d stare at that porcelain dish and feel nostalgic. I didn’t want to take some random job just to make money. I was looking for a path — something meaningful and reliable, like the predetermined career framework I’d left behind. I was passionate about sustainability, and kept wondering: Who will give me a job in this field?

Related: What No One Tells You About Entrepreneurship — 5 Hard Truths

Honestly, I never considered entrepreneurship. I thought I needed a specific set of credentials to be in business. After all, that’s how government and corporate jobs work: You must be qualified. I had no MBA and no big consulting firm on my resume. But after a year of dead ends, I came to realize something: Nobody is going to do this for me. And isn’t that the seed of entrepreneurship?

I started a consulting firm. I had no idea what I was doing, but I worked hard, found good advisors, and followed the breadcrumbs. As it turns out, I didn’t need qualifications! All I needed was curiosity, a trust in myself, and an acceptance that most paths aren’t as predictable as the one I had left behind. My consulting firm grew and thrived. My partner and I sold it in 2021, and then I decided to pursue another business for which I had no qualifications: I launched MendIt, a platform for clothing repair, where I’m now figuring things out all over again.

I still have that porcelain dish sitting on my desk, but it no longer makes me nostalgic. Now it reminds me that, sometimes, our “plans” can blind us to the greater opportunities ahead. Anything is possible when you relentlessly follow your passion, drop the stories about credentials and worthiness, and simply roll up your sleeves to get started.

Related: Stop Trying to Be the Next Unicorn — and Start Building a Real, Sustainable Business. Here’s How.

The Overlooked Shortcut That’s Helping Founders Scale Faster, Safer and Smarter

Most people assume that business acquisitions are reserved for massive companies with deep pockets and teams of M&A lawyers. But here’s the truth: You don’t need a war chest to buy and grow another business. In fact, you can scale faster, safer and smarter by using micro-acquisitions — small, strategic purchases of businesses that cost less than what most startups raise in a seed round.

Micro-acquisitions aren’t just a shortcut to growth; they’re a powerful way to buy revenue, talent and capabilities without the slow grind of building from scratch.

Here’s how entrepreneurs can use them to scale without raising millions and without the typical risk that comes with starting everything from zero.

Related: Entrepreneurship is Risky. Follow This Less Risky Path For Entrepreneurial Success

What exactly is a micro-acquisition?

A micro-acquisition typically refers to the purchase of a small business, often in the range of $50,000 to $500,000. These deals usually involve solo founders or very small teams and are often bootstrapped businesses. You’ll find them in SaaS, ecommerce, media, digital services and even niche B2B verticals.

Unlike larger deals that require complex due diligence and outside investors, micro-acquisitions can often be done quickly and creatively financed, sometimes even with seller financing or revenue-based payments.

A great place to browse real-world examples is MicroAcquire (recently rebranded as Acquire.com), which has become the go-to marketplace for buying and selling small internet businesses.

Why micro-acquisitions make strategic sense

When you build a business, you’re investing time and money into acquiring customers, building a product and refining operations. But when you buy a business, even a small one, you skip ahead in the game.

Here’s what a micro-acquisition can instantly provide:

• Revenue: You’re buying cash flow from day one.

• Customers: You inherit a base of users or clients without the CAC (customer acquisition cost).

• Product or tech: If you’re in software, buying a product that’s already functional saves months of development time.

• Team: Even one or two experienced people onboard can supercharge your capacity.

• SEO/traffic: Media sites or content businesses often come with valuable search rankings.

This is why seasoned entrepreneurs often say, “Build if you have to. Buy if you can.“

Related: Is Acquiring a Business Right For You? Here’s How to Know If You Should Buy a Business or Start From Scratch

How to find the right micro-acquisition target

The key to smart acquisitions is alignment with your goals, capabilities and existing infrastructure.

Here are three practical ways to uncover acquisition targets:

• Marketplaces: Acquire.com, Flippa and Tiny Acquisitions all list small online businesses for sale. You can filter by size, revenue, industry and growth.

• Your own network: Many small business owners would sell if they knew someone they could trust. Put out feelers in your LinkedIn network, communities and industry groups.

• Inbound interest: Once people know you’re open to acquiring, founders may reach out directly. It happens more often than you think, especially if you’re known in your niche.

Look for businesses where you can add unique value. Maybe you have distribution they don’t have or operational strengths that could increase margins.

How to fund a micro-acquisition without VC money

You don’t need to raise millions — or anything, in some cases. Micro-acquisitions can be financed in surprisingly flexible ways:

• Seller financing: The seller agrees to let you pay a portion up front and the rest over time. It’s common in smaller deals and shows the seller’s confidence in the business continuing to perform.

• Revenue-based financing: Platforms like Pipe or Capchase let you borrow against predictable revenue, especially for SaaS.

• Cash flow from your existing business: If you already run a profitable company, you may be able to acquire a smaller one with internal cash flow.

• Partnership or joint acquisition: You can co-acquire a business with a partner who brings cash, skills or time.

Because these are small deals, you don’t need to be a finance wizard. Just ensure that the business you’re buying can at least cover its own debt payments and ideally contribute profit from month one.

What to look out for before you buy

Not all micro-acquisitions are worth it. Some look good on the surface but are hiding churn, tech debt or founder-driven sales.

Here are red flags to watch:

• No clear documentation: If the financials are murky or inconsistent, move with caution.

• Customer churn: In SaaS or subscription businesses, ask for cohort data. A leaky bucket is hard to fix.

• Overdependence on the founder: If the owner is also the top salesperson, developer and customer support agent, you’ll have a lot to replace.

• Platform risk: Is all their revenue coming from a single ad platform or one ecommerce channel?

Do your due diligence, even if it’s light.

Related: What You Need to Know to Buy the Right Business and Acquire Your Empire

Post acquisition: Make the first 90 days count

Buying the business is only the start. The value is in what you do after the deal closes.

Here’s how to make your acquisition pay off:

• Stabilize: Keep existing operations running smoothly and avoid major changes immediately.

• Communicate: Let existing customers and any team members know what’s changing (and what isn’t).

• Integrate: Plug the acquired business into your existing stack, whether it’s tools, processes or branding.

• Optimize: Use your strengths to unlock growth. Can you improve pricing, add new marketing channels or reduce overhead?

Think of your acquisition as a new product line or revenue stream and manage it like you would any core part of your business.

If you’re running a business, you already know how hard it is to build. Buying a business, even a small one, can be one of the smartest, most leveraged moves you make.

Micro-acquisitions put growth within reach without the dilution, risk or grind of raising capital. You get to skip the messy zero-to-one phase and jump into something with traction.

As more platforms and tools emerge to make small business deals accessible, this strategy is only going to get more popular. The earlier you start learning the playbook, the further ahead you’ll be.

In-Office, Remote, Hybrid — My Global Company Does All Three. Here’s How to Find Success in Any Setting.

In-office, remote or hybrid? It’s a question that dominates headlines and board discussions, but often overlooks the complex dynamics of global teams.

Instead of being guided by where employees work, let’s reframe the narrative to ask ourselves more meaningful, customer-centered questions. How can we build stronger teams and cross-functional alignment? How can we embed a culture of customer obsession? What actually fuels performance?

Global growth requires flexibility, nuance and a purpose-driven approach. As we scale, success is not defined by location, but how we lead.

Related: I’ve Managed Remote Teams For 15 Years — Here Are My 3 Most Important Leadership Lessons.

Beyond the remote work debate

Rigid work models no longer serve high-performing teams or high-growth businesses. The moment your operations outgrow one office, timezone or region is a milestone to embrace, not a problem to solve.

Location-agnostic leadership requires intentional design and execution. Yes, collaboration requires more effort. Yes, culture must be nurtured. But we shouldn’t shy away from the challenge. If anything, we should run toward the opportunity. Resisting distributed work is resisting growth.

A distributed model expands your talent pool, opens up your business to diverse perspectives and reduces employee turnover:

• Hybrid work has been found to have zero effect on workers’ productivity or career advancement, while boosting retention rates.
• 83% of recruiters say they believe remote work has improved the quality of the applicants they attract.
• 45% of workers who quit their jobs cite lack of flexibility in their work hours as a major factor.

How to lead distributed teams for global success

At Maropost, the way we work is shaped by the distinct needs of our global teams. We operate remotely in North America, in-office in India and hybrid in Australia. Our leadership team travels regularly and meets in person quarterly. In addition to monthly all-team town halls, each region also hosts its own virtual get-togethers. Day-to-day, we rely on one-on-one check-ins and tools like Jira to collaborate.

We strive to maintain a system that balances structure with flexibility. We adapt to regional requirements while remaining grounded in our shared customer focus.

1. Invest in results-driven leadership

Leadership should prioritize results and relationships over micromanagement. A culture of trust that empowers employees is fundamental in any workplace, but it is acutely important in distributed environments. To cohesively manage teams across time zones and markets, hire leaders who can build rapport and inspire performance without constant oversight.

When hiring for leadership roles, I look for candidates who show strong communication skills and who can clearly set and achieve goals with their teams and work through challenges. During interviews, I always ask for specific examples of how they motivated remote team members.

An example of a question I might ask is, “Tell me about a time you had to rebuild trust with a remote employee or team.” I find that the best answers to questions like these focus on proactive communication and problem-solving, which are key for the success of remote teams.

Related: How to Succeed as a Performance-Driven Leader (and the Pitfalls You Need to Be Aware of)

2. Reframe the concept of collaboration

Collaboration can — and should — work differently in a global environment. Resist the urge to impose legacy practices on new dynamics. Embrace tools and tactics that facilitate distributed teamwork and prioritize quality over immediacy. Digital-first workflows, asynchronous communication and open knowledge-sharing aren’t just workarounds; they are powerful productivity tools.

At Maropost, we focus on building transparent knowledge bases in Confluence that the whole team can access and contribute to anytime. Our team leaders routinely establish shared documentation where meeting notes, insights and project decisions are recorded. Then, regardless of time zone, everyone can reference and build on each other’s work asynchronously. This works well for us because it creates a living knowledge base that strengthens the more we collaborate.

3. Nurture culture and connection

How can we recreate spontaneous brainstorms and organic conversations between colleagues who might never meet in real life? Physical proximity doesn’t always equate to connection — nor does it guarantee alignment or innovation. Foster a culture that transcends location with intentional relationship-building and value-informed leadership. Give employees the purpose and clarity to work together, even when apart.

We have a monthly all-team town hall where we openly discuss our progress, invite questions from anyone and explain how what we’re working on now connects to our long-term goals. We’re aiming to foster trust and connection through honest leadership and promote transparency.

4. Restructure KPIs at all levels

Structure goals, KPIs and employee evaluations to reflect impact and outcomes over optics. Set clear objectives, schedule regular check-ins and balance autonomy with accountability throughout the organization. No matter the environment, performance should be measured based on what gets done, not where or when work happens.

Across our organization, each team has pushed itself to publicly share quarterly goals, how achieving them impacts business goals and how we will make it happen. It helps everyone understand how their work contributes to success, and we’ve noticed that performance discussions are more focused on meaningful progress than arbitrary metrics.

5. Avoid distributed downfalls

Distributed work isn’t without its challenges. Leaders must communicate generously and favor public channels over private DMs to fight information silos. Encourage calendar blocks and honor everyone’s right to log off to avoid multi-timezone burnout. Global teams can power round-the-clock productivity, but only when they operate within a sustainable, people-centered system.

As CEO of a global company, my team knows that I am often messaging and posting in public channels around the clock. But I make sure they know that they don’t need to respond outside their normal work hours. This way, we can keep important work rolling without creating burnout.

Related: 8 Things I’ve Learned From Running a Fully Remote Company

Location-agnostic leadership defines the future of work

Where we work is an oversimplified debate that deflects from deeper questions of performance and culture. Growth is determined by how we lead and why our teams show up. Management structures that falter in a distributed environment won’t suddenly flourish in a fixed location. Invest in a leadership strategy that is adaptable, results-driven and guided by customer obsession to succeed in any setting.

How to Turn Big Business Moments Into Lasting Brand Momentum

Big Wins. Product launches. Funding rounds. These are the moments in a company’s journey that come with a lot of heavy lifting behind the scenes. You work hard to get to those big moments; don’t let all that effort fall flat once the moment has passed.

Savvy businesses understand that the actual return on investment of effort often comes in the days and weeks that follow, when fresh leads and heightened brand visibility create a prime window to convert interest into lasting impact. From strategic email follow-ups to leveraging public relations to highlight key wins, a strong post-moment plan is essential for turning momentum into measurable results.

Why momentum matters

Many teams get overly focused on short-term goals rather than long-term success. I equate this to the “launch and forget” mentality, where attention quickly shifts from one project to the next. This results in missed opportunities to connect the dots and build on the momentum gained from the significant event. If you don’t have a clear follow-up plan, you risk losing the value that’s just been generated.

A consistent, cohesive program that builds on success helps create a lasting impact. Follow-up strategies that foster continued engagement, lead nurturing and reinforcement of the company’s messaging are key for building momentum and long-term business growth.

Businesses face several key challenges when transitioning from the big moment to the follow-up, including:

• Effectively managing and prioritizing leads generated during an event
• Staying top of mind: sustaining consistent engagement with prospects after the headlines fade
• Maintaining momentum: ensuring follow-up communications are timely and relevant
• Measuring success: accurately measure follow-up impact like conversions, engagement and return-on-investment (ROI).

Related: Successful Entrepreneurs Are Strategically Outsourcing These 5 Tasks

Strategies for managing and prioritizing leads

Effectively managing and prioritizing leads after a significant company achievement can be the difference between missed opportunities and meaningful conversions. Intelligent lead management starts with a lead scoring system that ranks prospects based on job title, buying intent, budget and engagement level. By assigning scores, businesses can focus resources on the leads most likely to convert.

To maintain momentum, immediately import contacts into a customer relationship management or lead management system. This will help you organize, track and manage ongoing communications. Speed is critical. Making early calls or sending prompt emails to prospects captures their interest while it’s still fresh.

Staying top-of-mind

Nurturing hard-won leads is crucial. Targeted email marketing is key in converting leads. First, this maintains personalized, contextualized and relevant communications that reinforce the connections made during the big moment. Address specific interests, challenges or needs in your follow-up emails to nurture relationships and guide leads through the buyer’s journey. Include relevant content and offers to keep the conversation going.

Other effective strategies for nurturing leads include:

• Automated drip campaigns to deliver timely, relevant content that provides value.
• Social media retargeting to stay top-of-mind by serving tailored ads, exclusive content, such as access to a demo, case studies or whitepapers.
• Personalized phone calls or video meetings can add a human touch. This lays the foundation to build trust, nurture and deepen ongoing relationships.

Businesses can also use creative and/or unconventional methods to stay top-of-mind with leads after the fact. Create personalized content summarizing your event or milestone or sharing insights relevant to each prospect’s interests. Curate a customized bundle of resources based on specific interests and focus areas. Content could include eBooks, case studies, webinars or whitepapers that directly relate to the lead’s business challenges or interests.

Turn outreach into a game with incentives for actions like sharing content, completing surveys or interacting on social media. Create a leaderboard with prizes or rewards for the most engaged leads. Post personalized social media shout-outs to leads, thanking them for interacting with you and encouraging them to stay connected.

Related: 8 Effective Ways to Connect With Your Customer

Measuring success

There are six essential ways to measure the momentum success of your efforts:

1. Lead conversions show how effective follow-up is in converting interest into sales.
2. Email open and click-through rates measure the effectiveness of email campaigns in re-engaging leads and driving them to take a desired action (e.g., signing up for a demo, downloading content).
3. Lead engagement shows how well you maintain interest and keep the conversation alive.
4. Sales Qualified Leads (SQLs) assess the quality of the leads.
5. ROI evaluates the revenue generated from post-event conversions against the cost of attending the event.
6. Customer retention/repeat business tracks customer retention and repeat sales from leads and can measure the effectiveness of nurturing efforts.

Maintaining momentum

How can businesses maintain momentum to drive long-term growth? It starts with shifting the focus from short-term success to the long game of building lasting relationships and taking a continuous engagement approach. Here are a few specific recommendations.

Provide leads with content that educates, nurtures and positions your business as a trusted resource, not just a vendor hawking its wares. Focus on fostering long-term relationships that can evolve into loyal customers.

Segment your leads based on their stage in the buying process, interests and needs. Then you can deliver more personalized follow-ups that resonate and nurture them more effectively.

Create a community, Customer Advisory Board and/or loyalty program to keep leads and customers engaged. This gives you the best chance of creating advocates/brand ambassadors and repeat buyers. Vendor certification programs are a great example: individuals and partner organizations trained and certified on a specific technology tend to buy that brand. Communities and customer advisory boards are also a source of valuable feedback and insight for product improvements.

Make testimonials, case studies or success stories part of your momentum strategy. People want to buy from people they trust. Social proof like this helps build trust and creates a sense of community around your brand. Track key metrics and continuously optimize your strategies. Adjust your tactics based on this data to improve ongoing engagement.

Work those strategies

To maximize your effort and investment, you need comprehensive strategies for leveraging marketing, PR and lead conversion after significant events and achievements. Use the best practices outlined above to realize ROI as leads become buyers. This will optimize the value of those leads, increase the chances of conversion and create a community of engaged buyers for the long term.

This Apple Laptop Makes Working on the Go Easy, and Now It’s 77% Off

It’s estimated that more than 75% of entrepreneurs operate remotely or from non-office locations. That’s likely why many people go out on their own — for the freedom to work from anywhere. The only caveat? You’ll need a dependable laptop.

If you’re looking for power and portability, you can’t beat the MacBook Pro. Right now, you can get this powerhouse laptop for just $329.97 (reg. $1,499) through June 29, while supplies last.

Take work anywhere with this powerful MacBook Pro

The life of an entrepreneur is not for the weak. But a good laptop makes the late nights and lengthy hours more manageable, allowing you to handle tasks from anywhere.

This MacBook Pro is up for the challenge, with a powerful 3.1GHz dual-core Intel Core i5 processor ready to handle all of your multitasking. It also features Turbo Boost Technology, which enables processing speeds of up to 3.5GHz when needed.

At 3.02 pounds, you’ll be able to take this MacBook Pro along everywhere. Its 10-hour battery life lets you power through a full day without plugging in. This model also includes a Touch Bar, which offers customization and shortcuts to streamline your workflow.

A Force Touch trackpad provides precise cursor control, and a backlit keyboard facilitates typing in any light. 512GB of storage allows you to save files locally and download the apps that help keep you running, while four Thunderbolt 3 ports make connecting and charging a breeze.

You’re saving 77% due to this model’s grade A refurbished status. That means it will arrive in near-mint condition, with virtually no signs of prior use, while you take advantage of the deep discount.

Handle everything the entrepreneur life throws at you with this MacBook Pro, now just $329.97 (reg. $1,499) through June 29.

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‘Send a Man Next Time’: How an Entrepreneur and Her Daughters Built a $2.5 Million Franchise in a Male-Dominated Field

When Becky Edgren left her leadership role in manufacturing, she wasn’t looking for a fresh start; she was looking to build a generational legacy. She had spent her career working in the Dayton, Ohio, tooling and machining business her father had started. But when her family sold the business, she found herself working as the CEO under the new ownership and something didn’t sit right.

“Once you’ve been a business owner, it’s really hard to go back and work for somebody,” Edgren tells Entrepreneur.

She realized she no longer wanted to grow someone else’s dream; she wanted to create something lasting for her own family — and not just a business, but a legacy her daughters could one day lead.

“I made a decision that I wanted to find something I could turn into a family business, for myself and my three daughters,” she says.

Related: Considering franchise ownership? Get started now to find your personalized list of franchises that match your lifestyle, interests and budget.

Finding the right business

From the start, Edgren was thinking long-term. She began searching for a business to buy and nearly purchased a small independent restoration company from a friend.

“I didn’t even know what restoration was,” Edgren says. “But I knew I wanted something I could grow into a multi-generational business.”

When that deal fell through at the last minute, she kept searching, eventually discovering PuroClean in 2007. With no prior experience in restoration, Edgren recognized the franchise system offered the structure and scalability she needed to get up to speed fast.

“I had no baseline, no industry knowledge,” she says. “Franchising gave me a foundation, and PuroClean gave me a roadmap.”

Related: She Was a Lawyer with No Restaurant Experience. Now, She’s Reviving an Iconic Restaurant Chain.

Building a 3-year plan

She bought two PuroClean territories in 2008, planning to eventually bring in her three daughters, each of whom had careers of their own. Together, they mapped out a three-year plan to make it happen. Her middle daughter joined first as operations manager, followed by her marketing-savvy youngest. Eventually, her oldest daughter left her corporate job to handle the accounting.

Together, they’ve grown the business into a $2.5 million-a-year operation serving the Dayton–Cincinnati region with a team of about 20 employees. But running a family business isn’t without challenges. Edgren says setting clear boundaries and defined roles is the key to success — and sanity.

“Family businesses can either be the best thing that ever happens or the worst,” she says. “Without setting clear expectations and boundaries, it can wreak havoc.”

The boundaries include a strict prohibition on work talk during personal time, despite restoration being a 24/7 business. At family gatherings, the daughter who’s on call may have to step away to handle a job, but once she returns, business talk is off-limits.

“You have to be intentional about separating work from home,” she says. “Otherwise, it consumes everything — and that’s where resentment can build.”

Related: Emma Grede Dropped Out of School at 16. Now the Skims Boss Runs a $4 Billion Empire — Here’s How.

Changing the industry

Edgren’s leadership has helped shift perceptions in an industry that hasn’t always been welcoming to women. Restoration, like the manufacturing sector she came from, remains heavily male-dominated, especially when it comes to ownership and fieldwork.

Early on, Edgren found herself being underestimated, especially on job sites. She recalls one instance at the start of her career when she arrived at a mold inspection with her ladder and tools, ready to get to work. “An elderly couple answered the door,” she says. “They looked past me for someone else.”

Then came the comment that would stick with her.

“I explained everything, answered all their questions, and, before I left, I asked if there was anything else I could do for them. They said, Yes — send a man next time,” Edgren recalls. “I just laughed and said, Well, I’m the best you’re getting.“

Moments like that could have shaken her confidence — but instead, Edgren leaned in. Through her role as chair of PuroWomen’s Growth Group, she has made it her mission to help other women gain the confidence needed to succeed in the restoration industry. The group, which started as a small support circle more than a decade ago, now includes franchise owners, spouses, and female leaders from across the brand.

“It started out with women just needing to support one another. Now, it’s also about strategy, marketing, hiring, profitability,” she says. “There’s a powerful bond among us.”

Her efforts haven’t gone unnoticed at PuroClean, either.

Margaret Chebat, PuroClean’s vice president of account management, told Entrepreneur that Edgren “embodies the very best of what our brand represents — integrity, resilience, and an unwavering commitment to excellence.”

“Her leadership, both in her business and through her role in guiding the PuroWomen’s Growth Group, has been instrumental in shaping the culture of our network,” Chebat adds.

Edgren believes the shift toward more women entering franchising, especially in blue-collar or field-service businesses, is partly because of this growing support system. “Some women hesitate to jump into industries like restoration because they’ve never been encouraged to thrive; we’re changing that.”

Related: How Entrepreneurs and First-Time Franchisees Can Become Effective Leaders

Working with family

If you’re considering starting a business with your children, Edgren has some hard-earned advice: Set roles and expectations early and treat them like professionals.

“You have to allow them to make mistakes,” she says. “That’s how they learn. If you try to protect them from every failure, you’re holding them back — and possibly the business too.”

She also encourages prospective franchisees to build a strong support network outside of their family. “You’re going to have bad days, and you need someone to lean on who’s not emotionally tied to the business,” she says. “Whether it’s another franchisee or a mentor, that outside perspective can make all the difference.”

Related: 70 Small Business Ideas to Start in 2025

This Windows 11 Pro Upgrade Is a No-Brainer at $15

You don’t need to overhaul your company’s hardware to boost performance. Sometimes, the smartest investment is in the operating system itself. Right now, business leaders can grab a lifetime license to Microsoft Windows 11 Pro for just $14.97 (regularly $199) through July 20—a powerful upgrade for any professional environment.

Whether you’re running a solo consultancy, scaling a startup, or managing a growing remote team, Windows 11 Pro offers the security, productivity, and performance enhancements your operation demands. It’s designed for power users and professionals who can’t afford downtime, slow systems, or limited features.

With tools like BitLocker encryption, Hyper-V virtualization, Azure AD support, and Windows Sandbox, this version goes far beyond the home edition. For entrepreneurs juggling sensitive data or developers working in isolated environments, these are necessities.

The modernized interface and snap layouts make multitasking a breeze, while Windows Copilot, the built-in AI assistant, helps you summarize content, generate code, or change settings in seconds. It’s a productivity win, especially when paired with Teams and voice-to-text capabilities.

For small business owners navigating hybrid teams or IT managers juggling multiple devices, Windows 11 Pro also simplifies device management. With features like Group Policy support and remote desktop functionality, you can easily configure, monitor, and secure multiple machines from a single point of control.

This is especially useful for businesses with distributed teams or those handling sensitive client data. Plus, compatibility with Microsoft Intune and third-party endpoint management tools means you can streamline onboarding and enforce security policies—without having to invest in expensive IT infrastructure.

This is a lifetime license, so you only pay once, and never worry about renewals or subscriptions again.

Get Windows 11 Pro for just $14.97 (reg. $199) through July 20.

Microsoft Windows 11 Pro

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Build a Career Safety Net That Runs Itself with This $39 Tool

If you’re running a business, leading a team, or wearing multiple hats as a founder, you already know time is your most valuable asset. So when it comes to hiring—or even pivoting into a new opportunity—LoopCV offers the automation edge you didn’t know you needed.

Right now, you can secure lifetime access to LoopCV Premium for just $39 (regularly $599).

LoopCV is an AI-powered job automation tool that is designed to take the exhausting manual grind out of the job search. Whether you’re a business owner looking for fractional work, a founder exploring consulting gigs, or a team leader who is coaching laid-off employees, LoopCV can handle the repetitive outreach for you.

Upload your résumé, define your ideal roles and target locations, and LoopCV will automatically apply to jobs daily, send personalized emails to recruiters, and track your results with real-time performance data. You can even A/B test different résumés to see what resonates best in your industry.

And it’s not just for job seekers. Small-business owners and startup founders can also use LoopCV to scout freelance talent, build partnerships, or explore new verticals—all without committing hours to job boards. Need a project-based marketing consultant or a part-time developer? Set up a loop targeting those roles, and let LoopCV surface the candidates or opportunities.

For entrepreneurs, this tool can help you generate project leads, land speaking opportunities, or even explore strategic hires with minimal lift. It integrates with over 30 job boards, including LinkedIn, Indeed, and USAJobs, so you’re always in the loop.

Time is money. Let LoopCV hustle for you in the background while you stay focused on growing your business.

Get lifetime access to LoopCV Premium while it’s on sale for just $39 (regularly $599) for a limited time.

LoopCV Premium Plan: Lifetime Subscription

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AI Is an Incredible Customer Service Asset — But It’s Not Flawless. Here’s How to Avoid 4 Common Mistakes.

AI is omnipresent in 2025 in all areas of the business sphere, including customer service. And for good reason. Used right, AI can provide invaluable insights into your customers’ behaviors and preferences, boost the efficiency of your customer service team and increase overall satisfaction.

Between dynamic personalization, streamlined purchase processes and predictive customer support, many small businesses are leveraging AI to level the playing field and provide enterprise-grade customer service.

However, despite AI’s massive potential, there are several potential pitfalls when using AI in customer service. At worst, AI can scare off customers or generate frustration, rather than helping to streamline processes.

Here are the four most common mistakes — and how to avoid them.

Related: How Small Businesses Can Leverage AI Without Breaking the Bank

1. Frustrating generic chatbots

To start with, chatbots can be a great asset to your team members and customers alike. They can speedily handle routine queries, free up your agents’ capacities, respond to customers even outside regular business hours and reduce wait times.

However, to be effective, chatbots need to be well-trained and personalized.

Unfortunately, many companies — in a rush to stay ahead in the AI race — deployed chatbots that ask too many questions, give generic answers and fail to solve queries.

In one hilarious example, NYC’s MyCity chatbot kept giving wrong answers even six months post-deployment and after $600,000 in investments, misinforming users about legal requirements for business owners and even basic facts such as the minimum wage.

Overall, 80% of people reported that interactions with chatbots have increased their frustration rather than leading to quicker solutions to the issues they were facing.

To avoid this, it’s crucial that chatbots are trained well on company-internal data. Ideally, they should be able to leverage customer-specific data across a number of different channels in order to provide personalized, efficient support to every person who reaches out.

2. Unaccessible siloed data

On that note, another common pitfall to avoid when implementing AI in customer service is data siloing. One of AI’s greatest strengths is its capacity to process huge amounts of data and unearth patterns and trends, condensed into actionable insights. These insights can then be leveraged for personalization and targeted strategy adjustments.

However, that’s only possible if AI actually has access to all the necessary data elements — and that is a challenge many small businesses are currently facing.

In fact, a recent study by Nextiva, a market leader in customer experience software solutions, found that among company leadership, data siloing was identified as one of the most common barriers to AI implementation. In the study, 39% of respondents agreed that they “struggled with accessibility, aggregation, integration and structure of real-time and historical data.”

To avoid this limitation, it’s essential to audit data storage and integration as soon as you start planning your AI implementation strategy. Making sure from the start that the systems you are considering integrate well — or that bridge solutions are at least available — will avoid unnecessary siloing and frustration down the line.

Related: AI Can Give You New Insights About Your Customers for Cheap. Here’s How to Make It Work for You.

3. Going overboard on hyper-personalization and automation

On the other end of the spectrum are businesses that go overboard in their enthusiasm for AI, to a degree that can appear off-putting to many customers. This includes hyper-personalization and automation processes.

While personalization is a key advantage of AI and can boost the efficiency of customer service agents and the satisfaction of the people they interact with, you don’t want to appear omniscient either. Having the impression that a company knows everything about them before they even talk to you is seen as acutely creepy by many customers.

Salesbots, in particular, often trigger the uncanny valley effect, or scare off potential customers by leveraging information they don’t feel they ought to have access to.

To steer clear of this particular pitfall, it’s essential to carefully calibrate the level of personalisation you implement and weigh its potential benefits in boosting conversions against customers’ perception of intrusiveness.

4. Forgetting human escalation options

Finally, a widespread mistake small businesses make in leveraging AI for customer service is to neglect human escalation options, especially in customer support. No matter what your AI can do, it’s always necessary to offer customers the option to talk to a human agent instead.

There is nothing more frustrating for a customer facing an urgent problem than being stuck in an ineffective conversation loop with a chatbot or a virtual phone agent when an actual person would clearly help them reach a solution far more efficiently.

Outside business hours, when AI is the only one holding down the fort, it’s often enough to offer customers the option to leave a message and assure them you will contact them as soon as possible. Other than that, though, you need to give people the option of a human lifeline to help put out an urgent fire.

Related: Does AI Deserve All the Hype? Here’s How You Can Actually Use AI in Your Business

Conclusion

In 2025, AI is an incredible asset that small businesses can leverage to elevate their customer service. It is, however, not a panacea.

To effectively harness the potential of AI and avoid common pitfalls, it’s necessary to carefully plan and train the systems you’re deploying, exercise discretion with respect to personalization and implement a human failsafe option.

By sticking to these tenets, though, you’ll be able to make the most of the opportunities AI has to offer for small businesses in customer service and increase your overall customer satisfaction.

This $180 Chromebook Offers Flexibility and Performance for On-the-Go Entrepreneurs

Almost half of entrepreneurs rely on their laptops daily, according to data from global market research firm Ipsos. That’s not a huge shock, considering these portable computers let you get work done anywhere. As an entrepreneur, you’re used to bringing work home… and on vacation. And right now, you can get a super versatile device, an ASUS Chromebook CM30, for just $179.99 (reg. $329.99).

This Chromebook is durable, versatile, and ready for your busy schedule

Entrepreneurs have to be flexible, and the ASUS Chromebook CM30 can keep up with everything a workday throws at you. It can even go from laptop to tablet, thanks to a detachable 10.5-inch touchscreen. There’s also a garaged push-pop stylus with fast-charging technology that you can use to jot down notes, graphs, and more.

This 2-in-1 device lets you tackle anything anywhere, with a MediaTek Kompanio 520 processor that lets you do all the multitasking required of an entrepreneur. You’ll also be working on the Chrome OS, so you’ll have access to all the cloud-based apps you’re already using.

8GB of RAM and 128GB eMMC storage ensure you have sufficient space to download your favorite apps and save important files locally. Dual 5MP cameras are available on the front and rear, letting you take pictures, video chat, and more.

If you’re hard on your devices, the ASUS Chromebook will be a great fit for you. It’s made from a military-grade, durable aluminum chassis so that it can withstand heavy handling. You’ll also be able to get a full workday in and more, thanks to the 12 hours of battery life.

This particular model is an open box device, which means it was likely excess inventory from store shelves. It will be verified to be in new condition and placed in clean packaging before it arrives at your doorstep.

Bring home an ASUS Chromebook CM30 for just $179.99 (reg. $329.99).

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Tackle Decision Fatigue With This CEO-Worthy AI Tool

It feels like entrepreneurs can make more than 1,000 decisions a day on everything from business to teams to strategies. If you could use some help with some of those, let SkillWee, the AI-Powered Decision-Making App, assist you.

SkillWee helps you make smarter, data-backed decisions. And right now, a lifetime subscription can be yours for just $49.99 (reg. $299.99).

Save time and avoid making mistakes with this AI-powered tool

Decision fatigue is real — especially when you’re an entrepreneur. Think of SkillWee as your very own AI-powered assistant ready to help you make data-driven decisions. It lets you test business strategies totally risk free, analyze any potential outcomes and get real-time insights before you take action.

Need some advice on whether you should hire more people? What about tips on how to secure funding? SkillWee provides AI-powered recommendations on these kinds of topics with answers based on data-driven insights.

SkillWee was built for entrepreneurs and professionals, and is designed to help you think like a CEO and strengthen your decision-making skills. It’s a great way to weigh your options before deciding things, helping you avoid expensive mistakes in the future.

Since SkillWee is powered by AI, it will adapt to your unique learning style and goals as you go. It can also offer personalized feedback, so you can learn as you go. There are game-like scenarios that even make it fun.

Aside from helping you in your day to day, SkillWee can also help you build some essential soft skills. Choose from decision-making, leadership, communication, and more to sharpen your professional skills as you use this tool.

Take advantage of this lifetime subscription to SkillWee AI-Powered Decision-Making App, now only $49.99 (reg. $299.99).

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