Made From Scratch: How Mignon Francois Grew Her Cupcake Business and Inspired Others Along The Way

Mignon Francois started her cupcake business, The Cupcake Collection, with the $5 she had left to feed her family for the week. 15 years later, The Cupcake Collection is a multi-million dollar operation, with Mignon still serving as CEO and “Director of Joy.” In this live episode, Emily brings Mignon back to the podcast to talk about her inspiring business journey and empowering new book Made from Scratch: Finding Success Without a Recipe. You can listen to the first episode with Mignon here. The Cupcake Collection (original location) More about the episode Theme Music by - Ali Schwartz and Meserole Sound

Driving 5-Star Customer Experiences: The Boho Camper Vans Journey

Boho Camper Vans co-owner David Soderman was inspired to start his business after a trip to Maui when he realized traveling could become expensive quickly due to lodging. Fast forward to the pandemic, Boho Vans blew up when camper vans became the ideal way to travel while socially distanced. Hear how David uses communication with his customers to make them feel comfortable and cared for even while on the road. Also hear what drove reviewer David A. to leave Boho Vans a five-star review. Boho Camper Vans More about the episode Theme Music by Ali Schwartz and Meserole Sound

Biz Bite Episode 4 : Encouraging Engagement With Your Customers Online

In ep. 4 of the “Biz Bites'' series, we discuss ways to connect with your customers online, and encourage them to share experiences with your business digitally! It starts by creating memorable in-person experiences, and then having your customers share that online. When they do, make sure you engage back! Also, collect contact information whenever you can - so you can communicate with your customers directly. Lastly, let engagement happen naturally, and don’t ask customers for Yelp reviews. More about the show Theme Music by Ali Schwartz and Meserole Sound

Exterminating the Hassle From the Pest Control Experience

When Ben and Jenny McAvoy struggled to get in touch with pest control providers in the Phoenix area, they took matters into their own hands. The couple created Insectek, a pest control business that puts communication and customer service at the forefront. And their efforts paid off — hear from reviewer Rosie P on how Insectek turned a stressful pest encounter into a seamless experience. You’ll also hear more from Ben and Jenny about the values that guide their hiring and training processes. Insectek Pest Solutions More about the episode Theme Music by Ali Schwartz and Meserole Sound

Biz Bite Episode 3 : Planning For Seasonality & Holiday Bursts

In ep. 3 of the “Biz Bites'' series, we discuss strategies for maximizing the holiday season. Like engaging with customers through social media, creating excitement around holiday offerings, and promoting your hardworking staff. We also dig into how to effectively collaborate with other businesses, participate in local events, and capture more content for promotion you can use year round. Get advice and tips for using the holidays to connect with customers and generate support for your business. More about the show Theme Music by Ali Schwartz and Meserole Sound

Picking a Yelp Elite’s Brain on Reviews

Yelp Elite Gwyn C talks about how she evaluates businesses and how she chooses a star rating. Ranging from occasional freebies to general customer service, Gwen gives insight on how to form a great relationship with customers. She provides clarity on how she writes reviews, as well as the rationale behind each review. In this episode, hear why the smallest details really do matter. And the impact and importance of responding to customer reviews - both positive and negative. Gwyn C. Yelp Profile More about the episode Theme Music by Ali Schwartz and Meserole Sound

Biz Bite Episode 2 : Tapping Into Culture, Trends & Local Events

In episode 2 of our “Biz Bites” series, host Emily Washcovick explores how small businesses can tap into culture, trends, and local events to create a buzz and connect with customers. From large-scale one-time events like the Super Bowl - to small, neighborhood collaborations - discover tactical steps that can make a big impact on your business. Don't miss this valuable guide to staying relevant and engaging customers, even in niche industries like HVAC and plumbing. More about the show Theme Music by Ali Schwartz and Meserole Sound

Jumping In: How Taking Risks is a Necessary Part of Growing Your Business

When Nate Bennett and Thanat Tanachon first decided to open their martial arts facility, they wanted to shatter the misconception that martial arts is a violent and aggressive sport by revolving their business around building a community based on respect. Now, Little Giant is a 5-star business on Yelp with tons of glowing reviews. Reviewer Samantha N shares what sets Little Giant apart, and why she travels so far with her kids to be a part of their community. Little Giant Muay Thai More about the episode Theme Music by Ali Schwartz and Meserole Sound

Biz Bite Episode 1 : Translating Your In-Person Experience Online

Our first "Biz Bites" episode explores the critical concept of translating your in-store consumer experience into a compelling online presence. Creating connections with your customers in-person is crucial, but the next step is to leverage online listings, review sites, and social media to reflect your uniqueness and attract new customers. By responding to reviews and showing up online, you build trust. This digital consistency ensures you make a lasting impression and attract future customers. More about the episode Theme Music by Ali Schwartz and Meserole Sound

Savoring the Small Business Journey With Angela Shen

Two years ago, Behind the Review featured Angela Shen and her longstanding food tour business, Savor Seattle. Since then, Angela sold Savor Seattle and started a new tour business, Savor the Wild, this time focused on novel food experiences in the wild, such as oyster shucking and mushroom foraging. Hear from Angela on what inspired her decision to leave behind her successful first venture and start again from scratch. Savor the Wild Tours More about the episode Theme Music by Ali Schwartz and Meserole Sound

Building a Legacy One Restaurant at a Time

Kei Concepts CEO Viet Nguyen takes the inspiration for his restaurant group from an unusual source — 14th century Italian banking dynasty Medici family — to build his own dynasty of eight restaurants, with more on the way, in Orange County. While the different restaurants are all separate concepts with their own menus, the consistency in service and experience can be felt across the brand. Customer Sabrina has dined at multiple concepts in the group and shares what really makes them special. Kei Concepts More about the episode Theme Music by Ali Schwartz and Meserole Sound

The Ultimate Guide to Teach Your Team Stellar Customer Service

Stellar customer service is the core of every successful business. But the journey to get there is not always the easiest. How do you balance the resources, time, and methods to ensure that your employees are going above and beyond to provide customers with what they need? In this episode of Behind the Review, Jeff Toister, a service culture guide, shares his tips on teaching employees how to offer a service that keeps customers coming back. Sign up for Jeff's Customer Service Tip of the Week More about the episode Theme Music by Ali Schwartz and Meserole Sound

The Trick to Getting 5-Star Reviews? A Little Bit of Magic.

As the owner and solo employee at Trickery, a magic & comedy show in Chicago, Aaron Rabkin wears many hats — and not just ones with rabbits inside. To keep the show fresh and maintain his energy, Aaron adopts the motto “less is more,” creating intimate shows for audiences of up to 35 people. Hear from one of these attendees, reviewer Jackie M., about her experience at the show and from Aaron about how his hard work has achieved Trickery a perfect record of 5-star reviews, including Jackie’s. Trickery More about the episode Theme Music by Ali Schwartz and Meserole Sound

Using Feedback to Guide the Direction of Your Business

Implementing feedback from all the reviews you receive as a business owner can be an overwhelming task but don’t make the mistake of overlooking their importance. In this episode of Behind the Review, Alok Ahuja, founder of Trexity, shares how he utilizes constructive criticism to guide the direction of his business. Even after finding success as a CEO, the voices of his customers is something he’ll never let go unheard. Trexity More about the episode Theme Music by Ali Schwartz and Meserole Sound

Ambitious Athletics Creates Community & Helps People Reach Their Goals

From reaching out after one of his clients misses a class, to providing an affordable one week trial for new clients, Ambitious Athletics makes connecting with clients their top priority. Ambitious Athletics strives to provide clients the tools they need to reach their goals, using a more personal approach for each individual. Hear from owner Carmen Sturniolo on how he makes sure he creates a safe and friendly environment for his clients; he’s joined by Steven C, a satisfied customer.

Success Is No illusion For A Baltimore Magic Show

Emily chats with Spencer Horsman & Nicole Bailey, creators of an intimate magic experience that was ranked #2 in Arts & Entertainment on Yelp + Entrepreneur Media's first ever Top 150 Mom & Pop Shops list. Discover their captivating journey, engaging tricks on and off the stage, and how a personal touch creates memorable experiences. Delve into the role of reviews in shaping their success, and what clients like Derick Y think of the show. Illusions Bar & Theater More about the episode Theme Music by: Ali Schwartz and Meserole Sound

Learning to Adapt to the Changing Market

Wade Dickinson has been passionate about engraving since he was a young adult. He opened his business Heirloom Engravers and started taking on various clients, from large scale companies to individual projects. In this episode, Wade talks about his personal business philosophy and how he has learned to utilize online forums for communicating with his clients despite his initial reservations. He’s joined by Sarah R., a reviewer who made a pivotal recommendation for the business. Heirloom Engravers More about the episode Theme Music by Ali Schwartz and Meserole Sound

Passion and Persistence: Sandra's Next Generation's Journey to 34 Years

Sandra’s Next Generation, a soul food restaurant in New Haven, is #56 on Yelp’s Top 100 Places to Eat in the US in 2023. It’s not just the great food, like the famous fried chicken or rasta pasta, that makes Sandra’s a go-to place for good eating for more than 34 years. It’s the purposeful positive vibes that Sandra and her husband Miguel share with employees and diners alike that keeps people coming back for seconds. Sandra's Next Generation More about the episode Theme Music by Ali Schwartz and Meserole Sound

A Crash Course on Writing Yelp Reviews with Impact

When customers write reviews on Yelp, they help others find great local businesses and provide business owners with valuable constructive feedback. Their words matter more than they might know. This week, Yelp’s Small Business Expert Emily Washcovick is joined by Community Manager Bailey Dixon to share how customers can write impactful reviews that help their communities—both consumers and businesses—build positive experiences. More about the episode Theme Music by Ali Schwartz and Meserole Sound

A Deep Dive into Small Business with 3 of Yelp's 2023 Luminary Fellows

This week, Yelp Small Business Expert Emily Washcovick sits down with three of the inaugural Yelp Luminary Fellows, female entrepreneurs who have built businesses from the ground up. They talk about the particular difficulties — and benefits — of owning a small business as a woman, how to listen to clients and reviewers, and how to know when to let go of portions of your business so that other opportunities can shine. More about the episodeTheme Music by Ali Schwartz and Meserole Sound

Starbright Floral Bloomed Into Big Business by Asking the Right Questions

While building Starbright Floral Design, owner Nic Faitos has asked himself a lot of questions over the almost 30 years in business, but the biggest one to him is just two words: “Why not?” Emily sat down with Nic in New York City inside the floral studio to talk about how that simple question has helped him grow the company from a small floral delivery service to a business that today serves clients like Horizon Media and Netflix. Starbright Floral Design More about the episode Theme Music by Ali Schwartz and Meserole Sound

Joy, Magic, and Fun: Revitalizing a 93-Year-Old Chocolate Shop

Located in Queens, NY, Aigner Chocolates has been serving chocolate treats and sweets for 93 years. When Rachel Kellner bought the longstanding chocolate shop with her husband, she brought values from a previous career in social work, prioritizing community service on both a small and large scale. In this live episode, hear from owner Rachel and Yelp Queens Community Manager Samantha B. about the importance of community and family to the business and how that has contributed to their success. Aigner Chocolates More about the episode Theme Music by - Ali Schwartz and Meserole Sound

Mexican Mom Welcomes Guests into her Restaurant as Family

Mexican Mom, Gina, started her restaurant from her home, canning sauces, catering to different events, and cooking for those around her. She touches people with her home cooked meals made with love and takes suggestions from her customers for new menu items. In this episode, Gina & her husband Jaime talk about the origins of their restaurant, their relationship with their customers, and their use of fresh ingredients. They’re joined by number one fan – Brett N. Mexican Mom More about the episode Theme Music by - Ali Schwartz and Meserole Sound

Queens of Sustainability: A Woman-Owned Business Makes Zero Waste Its #1 Priority

Earth & Me owner Kayli Kunkel brought her mission of sustainability to New York City, creating the first zero-waste store in Queens. The store encourages customers to be environmentally conscious with refill stations for reusable items in sustainable containers. And partnering with eco-friendly brands. Hear Kayli and Yelp Elite reviewer Lina A. chat together about what sustainability means to them, and how this woman owned business is bettering the community by educating one customer at a time. Earth + Me More about the episode Theme Music by Ali Schwartz and Meserole Sound

A Strong Social Media Presence Is Boosted with Yelp Business Page

A powerful social media presence helped build MF Strong, a personal training business, from a one-woman operation to a network of professional trainers. But now that it has gone from virtual and on location training to a proper brick and mortar training studio, owner Miriam Fried knew she needed additional support to grow her business, and set about creating her own Yelp business page with the help of Yelp’s Small Business Expert, Emily Washcovick. MF Strong More about the episode Theme Music by - Ali Schwartz and Meserole Sound  

Elevating the Cookie to New Heights Leads to 5* Reviews

In a pandemic, Chef Dave Dreyfus wanted to make people feel better, so he started making cookies. His friend Mo Sahoo saw an opportunity for a business and together they built Best Damn Cookies, a bakery in New York where every cookie has a unique story to tell. In this episode, Dave & Mo talk about building a business from scratch, hiring the right people, & learning how to say yes to collaboration & no to the right opportunity at the wrong time. They’re joined by consumer and friend - Morlene. Best Damn Cookies More about the episode Theme Music by - Ali Schwartz and Meserole Sound

Making Your Social Media Strategy Crystal Clear

Social media strategy can seem daunting to small business owners, or like just another task that takes attention away from increasing revenue. In this episode of Behind the Review, Crystal Vilkaitis, owner of Crystal Media, says social media cannot be ignored by small businesses. She uses her expertise in the ever-changing landscape of social media strategy to help local retailers harness the power of social media for increased sales, exposure, and brand recognition. Crystal Media Rooted in Retail podcast

Keeping It Sweet and Simple Makes This Coffee House Stand Out

There’s a coffee house on just about every corner in America now, so it can be hard to stand out among the crowds. That’s not a problem for Cream + Sugar in Cincinnati. Between the warm and welcoming atmosphere and the simple but delicious menu, owner Taren Kinebrew keeps people in her community coming back for more. Cream + Sugar Coffeehouse More about the episode Theme Music by - Ali Schwartz and Meserole Sound

How Sunbliss Cafe Earned The #6 Spot on Yelp’s Top 100 Places to Eat

Around 15 miles away from Disneyland, Sunbliss Cafe echoes the bright happy energy of the theme park. With an Instagrammable interior and colorful dishes, Sunbliss has become a popular destination for smoothie bowls, coffee drinks, and avocado toast. Hear from owner Tani Ahmed how she brought her creativity to Sunbliss’s menu and fostered a sunny spirit in her team members to make all customers, including reviewer Alyssa Mae L., feel welcomed and valued. Sunbliss Cafe More about the episode Theme Music by - Ali Schwartz and Meserole Sound

Changing Your Mind About Change: A Chat with Entrepreneur’s Jason Feifer

As Editor-in-Chief of Entrepreneur magazine and author of Build for Tomorrow, Jason Feifer knows a lot about change. According to him, change is inevitable in any business, whether it’s a small bakery or a Fortune 500 company. How you adapt to that change is the key to turning that change into a success story. This week, he sat down with Yelp’s Small Business Expert Emily Washcovick to talk change strategy, learning to ask questions, and creating an identity outside of your business.

Strip Mall Gourmet: How to Surprise and Delight in Any Location

Thoughtfulness is key at Think Greek restaurant in Port Saint Lucie, Florida, two-time winner of Yelp's Best Bite on the Beach. Everything, from the wood on the walls to the spanakopita, comes with a story. The level of effort and care stems from the team’s genuine enthusiasm for sharing their Greek culture. The result is many satisfied customers, both from the local community and those just passing through town, like reviewer Andi P. Sunbliss Cafe More about the episode Theme Music by - Ali Schwartz and Meserole Sound

How Adela’s Earned the #5 Spot on Yelp’s Top 100 Places to Eat

Located in a strip mall in Oahu, Hawaii, Adela’s Country Eatery has grown a name for itself beyond its small takeout counter, winning the #5 spot on Yelp’s Top 100 Places to Eat. Founded with a mission of sustainability, Adela’s integrates locally grown Hawaiian produce into its colorful noodle dishes. Hear from co-owner Millie Chan and her daughter Elizabeth Chan how they make everyone feel like family by giving customers a behind-the-scenes look into the noodle-making process. Adela's Country Eatery Ali Schwartz Meserole Sound

Season 2 Trailer

A sneak preview of Season Two of Behind the Review. The first episode drops on April 6!

Behind the Review at 100 (Episodes)

Emily takes a walk down memory lane as Behind the Review celebrates 100 episodes of small business experience, talking about everything from review response to great customer service, to hiring and firing employees. It’s all in anticipation of Season Two of the podcast, launching in early April 2023. Behind the Review Ali Schwartz Meserole Sound

How Dogpatch Games Wrote the Rulebook for Tabletop Gaming Customer Service

Growing up, Dogpatch Games owner Shannon Newton played board games as a way to connect with his busy family. Years later, Shannon created Dogpatch Games, a board game store, to connect members of the San Francisco community during the pandemic. In this episode, hear how Shannon used customer service and event planning to turn Dogpatch Games into a community staple — and more than a board game store. You’ll also hear what made it memorable and review worthy for customer Jenny. Dogpatch Games Ali Schwartz Meserole Sound

Putting You in Your Business

Small business owners know that they put their heart and soul into their businesses, but how much of their own personality should shine through? In some cases, all of who you are as a person and a business owner can make your product or service more meaningful to your customers. This week’s podcast takes a closer look at how using authenticity in person and online can build a bigger and stronger business. Ali Schwartz Meserole Sound

The Impact of Adding a Personal Touch

Reputation is important for any business, and especially so when selling through an online platform only. Since customers can’t enter your storefront and meet you in person, they rely on things like online reviews to make sure the seller is legitimate and has good quality merchandise. In this episode Emily sits down with her life partner and owner of Top 10 Collectibles to dig into how you can create connections with your customers virtually and put a personal touch on things to show you care. Top 10 Collectibles Ali Schwartz Meserole Sound

Expecting the Unexpected in Small Business Expansion

First, build—then, expand. Most small business owners dream that their business will become successful enough for them to open another location; that dream came true for Candle Pour owners Misty and Dennis Akers. The Tampa, Florida couple kicked off their expansion plans months before the COVID-19 pandemic, which was just the first of a slew of unexpected obstacles. Listen in to learn how you can plan for challenges as you pursue your expansion goals. The Candle Pour Previous Episodes : Making Something Memorable Hire Slow, Fire Fast Ali Schwartz Meserole Sound

Problem Solvers: How I Won This Angry Customer's Business Back

In this episode we hear Jason Feifer, host of Problem Solvers, share how he handled an angry customer’s email. Behind the Review host Emily digs into how responding to online reviews in a public forum is different, but the approach of engaging customers online is impactful. A recent survey commissioned by Yelp found that responding to reviews increases trust in a business and 87% of consumers say they look past critical reviews when a business responds. Listen to learn the best way.

Behind the Reviewers: What Makes a Reviewer Tick?

In this episode, Emily Washcovick, Yelp’s Small Business Expert, takes a look at the whys and hows of reviewing from the reviewer’s perspective. Some of the best advice comes not from business owners, but the customers themselves. Behind the Reviewers Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/

Building Community and Creating Repeat Customers in the Fitness Industry

Class-goers at Chrome Cycle Studio in California get a tough spin workout. But they keep coming back thanks to the welcoming culture. Ninette opened Chrome Cycle after years of working as a lawyer in the corporate world. Spin kept her going during a difficult time in her life, so she is passionate about providing well-run classes for her customers today. With a team of instructors who focus on personalized experiences, Chrome Cycle has built a community of loyal customers. Chrome Cycle Studio Ali Schwartz Meserole Sound

The Recipe For Making a Customer For Life: Personalization, Quality, and Care

Boite de Fleurs in Phoenix, Arizona, is the perfect example of why small businesses are so important to communities. Business owner Tina keeps the same passion for her work and level of commitment to customer service as she did five years ago when she started the flower shop in her garage. In this episode, hear how Tina overcame the pandemic hitting right as she opened her store and how she uses social media to draw in her clientele. Boite de Fleurs Ali Schwartz Meserole Sound

Infusing Family Recipes with Innovative Dining

Chef Jason Helfer runs his family restaurant, Peasant Village, much the way his father did, and his father, and his father before him. In fact, at least one member of the Helfer family has been in the food business for hundreds of years, and those traditional family recipes anchor a unique, upscale dining experience in San Angelo, Texas. They’ve also created an employee culture that shines through in the elevated customer service they provide.

By Women, For Women: A Space To Build Your Career

Cate Luzio spent two decades as a corporate banker—in 2018, she pivoted. With the goal of supporting women in their career journeys, Cate founded Luminary, a NYC-based professional networking space. Emily chats with Cate about her experience self-funding Luminary and how the community-centered business weathered the pandemic. Then, Luminary member and fellowship winner Gwen Beloti speaks to the close-knit community’s benefits. Listen in to learn how you can expand your business and network.

San Angelo is Sweet on This Unique Donut Shop

Ash Cordona never thought he’d own a donut shop, after years in trucking and transportation, but when an opportunity to buy Donutopia fell into their laps, he and his wife Sophea jumped at the chance to own a small business. They’ve turned it into one of the most popular donut shops in San Angelo, Texas. Donutopia Ali Schwartz Meserole Sound

Leveraging Technology for a Better Consumer Experience

Technology can be a tricky thing for a small business. Used correctly, it can increase revenue and streamline operations. But bad technology can be devastating to the customer experience and a business’s bottom line. Jeremy Julian, host of the Restaurant Tech Guys podcast, says technology should always serve a purpose, be adaptable, and increase the ease of your customer experience, even if the tech isn’t customer facing. Restaurant Technology Guys Ali Schwartz Meserole Sound

Great Customer Service is Always On Tap at San Angelo Brewpub

Brandon Gardner has a long history in customer service, so it made perfect sense to use that expertise when he bought SoCo Taphouse in San Angelo, Texas in 2015. With a combination of knowledgeable staff, a warm and friendly atmosphere, and incredible craft beers, SoCo Taphouse has become a home away from home for regulars like reviewer Josh. Yelp’s Small Business expert Emily Washcovick chatted with them both about how SoCo made itself “The Cheers of Beers.” SoCo Taphouse Ali Schwartz Meserole Sound

Using Customer Behavior to Maximize Your Online Presence

We know that digital presence is a critical part of business strategy, but how can business owners and marketing managers ensure that their plans are effective? In this episode, Emily is joined by the director of market insights at SOCi, Damian Rollison. SOCi is a data-driven platform that empowers brands to scale their presence across local search and social media—listen in as the two discuss how you can leverage engagement to improve your online presence and simplify multi-location operations. SOCi Ali Schwartz Meserole Sound

The Beauty of Patiently Developing Brand Awareness

Business owner Kristin Near knows that patience is a virtue. At Botanica Skin and Brow Studio in Albuquerque, new staff members are trained throughout an internship that can last months. Brand awareness builds with incremental growth rather than large campaigns. Kristin’s successful strategy has sparked stellar customer referrals and online reviews, keeping Botanica in business for eight years and counting. Botanica Skin & Brow Studio Ali Schwartz Meserole Sound

Business Owners Make a Strong Case for Responding to Online Reviews

Online reviews—positive and negative—can reveal a wealth of benefits for your small business. With the right review response strategy in place, you can capitalize on your customer feedback to make lasting, positive changes. In this episode, hear from several business owners about how they use online reviews to strengthen their business practices, boost morale, and encourage customers to return again and again. Ali Schwartz Meserole Sound

Putting Mental Health On The Table with Skull and Cakebones

For most business owners, your business is you—and you are your business. With identities intertwined in business plans and goals, setting boundaries between your work and personal life is a challenge. In this episode, Emily is joined again by Yauss and Sascha of the Texas craft bakery Skull and Cakebones, to take a deep dive into their mental health journeys and how it has impacted their business, and provide some tips for how to ensure you’re bringing your best, healthiest self to work. Skull & Cakebones Ali Schwartz Meserole Sound

Duran’s is the Best Prescription for a New Mexican Food Craving

Duran Central Pharmacy has been around more than 80 years, but it’s more than just a place to pick up a prescription. It's an established New Mexican restaurant that hasn’t changed its menu in more than 50 years, but that consistency doesn’t mean it’s stuck in the past. Duran’s owner Mona Ghattas has kept what works — the food — but rebranded and renovated to keep up with the times. Duran Central Pharmacy Ali Schwartz Meserole Sound

Building an Emotionally-Invested Customer Base

Combining his passions for dogs and art, Josh White has created a unique dog grooming salon that keeps customers coming back. Dogue in West Hollywood does standard grooming, but also uses color to make dogs look extra snazzy. Most importantly, customers trust the experienced staff to go above and beyond, from expert grooming to teaching proper at home upkeep. With its welcoming environment, humans and dogs alike have been known to treat Dogue as a second home. Dogue Spa Ali Schwartz Meserole Sound

Building Competency as a Boss While Growing a Business

From the physical environment to interactions with employees, the Uncommon Closet experience is intentionally inclusive. Business-owner Korri has created a tailoring shop that is welcoming to all. That element has been built in since day one and the shop grew quickly within just a few years. With that growth came challenges, but the emphasis on creating a positive and gender-affirming customer experience has remained throughout the business’s evolution. Uncommon Closet Ali Schwartz Meserole Sound

The Secret to get Business Blooming From a New York Florist

Starbright Floral Design provides a high quality product and top notch customer service to all of their clients. In this episode, hear from owner Nic Faitos on how nearly 30 years into his business he’s still having fun and finding unique and creative ways to work with clients and celebrate flowers. Customer Ali joins the conversation to share what sets Starbright apart from other floral shops and how Nic’s team goes the extra mile to make customers feel like family. Starbright Floral Design Ali Schwartz Meserole Sound

Sometimes Change is the Best Ingredient in Small Business Success

Sometimes picking just one thing and doing it well can turn around an entire business. Tres Lecheria Bakery in Seattle makes one thing, tres leches cakes, albeit in a number of varieties. After pivoting from an assortment of baked goods to just the most popular, Kevin Moulder’s business took off in some unexpected directions, and he hasn’t looked back since. Tres Lecheria Ali Schwartz Meserole Sound

Baking Your Experiences and Beliefs Into Your Business

Owners Yauss and Sascha of Skull & Cakebones have made their bakery a haven for all kinds of people by paying attention to ingredients and being true to themselves. In addition to being vegan, their products are all delicious and nut allergy-friendly, and their staff is knowledgeable on product ingredients to help guide customers toward safe-for-them foods. They’ve also baked their own personal experiences and beliefs into their small business, creating a safe space in their community. Skull & Cakebones Ali Schwartz Meserole Sound

Developing a Customer Relationship with Longevity

Robbins Brothers prioritizes a long-term relationship with their customers. The staff always aims to connect individuals with their dream piece by providing a welcoming environment, but the Robbins Brothers experience goes well into the future, including follow up interactions and annual cleanings. Tune in to hear Kevin’s engagement ring shopping experience and how general manager Charlotte helps foster a positive environment within the intimidating realm of jewelry shopping. Robbins Brothers (San Diego location) Ali Schwartz Meserole Sound

Mapping Out Your Social Media Strategy With Yelp’s Lara Betthauser

This week, small business expert Emily Washcovick sits down with Yelp social media manager Lara Betthauser for some frank talk about using your social media pages effectively, and how to get over the scary idea of video content by using existing resources — your employees.

The Power of Educating Your Customer Base

Keith Zeiler knows a thing or two about pet nutrition, and wanted to share that knowledge with his community, so he opened Paws on Chicon, a boutique pet store that focuses on your furry friend first. Through a well-educated staff and a careful selection of products, he’s grown his business and added a second location that is almost a carbon-copy of the first, keeping things consistent and helping pet owners find the best food and treats for their dogs and cats. Paws on Chicon Ali Schwartz Meserole Sound

Going Back to School for a Really Good Beer

Farm Ale Brewing stays true to the history of their old schoolhouse, while brewing exceptionally good beer. But they’re keeping things small and local to insure the highest quality ingredients, while supporting other local businesses in the area, and hiring employees for their potential, not necessarily their experience.

Behind the Community: Spotlight on Your Local Yelp Team

Have you seen the “Yelp Elite” badge on profiles on Yelp or encountered community managers in your city, but felt unsure about what their roles are in the business community? Emily sits down with Gabi and Aimee—two Yelp employees who got their start as community managers—to discuss the importance of community and explain the inner workings of local Yelper networks. Give it a listen to understand how community managers and Elites work together to support small businesses across the country.

Working the Kinks out of the Customer Experience

Nola Bliss Massage Therapy starts making its clients more comfortable before they walk in the door with user-friendly online booking. Once they’re inside, the client-forward service continues with personalized service, and a staff that reflects the diverse New Orleans neighborhood. Tune in to hear what keeps reviewer Swati coming back, and how owner Sara has scaled from her solo operation to over 20 massage therapists. Nola Bliss Massage Ali Schwartz Meserole Sound

Strategizing for Social: The Video Edition

If a picture is worth a thousand words, how valuable a video must be! The amount of online videos consumers are watching has doubled since 2018—to address this striking trend, Emily is joined by Yelp’s San Diego community manager, Anne, to chat about Anne’s success in creating video content for social media. Anne shares actionable tips, including how to get that perfect shot and the benefits of scheduling apps, to help you level up your content. Yelp San Diego Instagram Ali Schwartz Meserole Sound

Aligning Brand Evolution with Tradition

When you’re short-staffed, it's easy to want to hire the first applicant. But holding out for the right candidate pays off—not just in quality of work, but in the contribution to your culture. Employees are your best brand ambassadors; they spread the mission and values, and they play a role in creating a great place to work. Join the celebrated winery Cakebread Cellars in this episode to learn about developing workplace culture, hiring practices, and implementing team values in business. Cakebread Cellars Ali Schwartz Meserole Sound

Stellar Customer Service Starts with the Hiring Process

A Mediterranean oasis in the middle of the Arizona desert, CALA offers its patrons seasonally-inspired dishes with a carefully curated selection of wines and cocktails to accompany them. This business recently opened but has already made an impact with its quality cuisine, customer communication and exceptional service. Hear from general manager, Robert Meir, and learn about how he is building the team he credits with being ambassadors for the restaurant’s values. CALA Ali Schwartz Meserole Sound

Prioritizing Your Mental Health to Impact Your Bottom Line

For many entrepreneurs and business owners, it might seem impossible to balance the demands of the business with your own mental health needs and personal wellbeing. In fact, it’s often positioned as admirable and selfless to put your own needs aside in exchange for starting or running a business. It’s time to move away from that narrative. Tune in for advice on prioritizing your wellness and directly impacting your bottom line and online reputation.

Build the Plane as You're Taking Off

Becoming a go-to spot isn’t luck—it takes consistency and a memorable experience. From the owners’ daily incense-burning to custom orders and spot on delivery service, Juicy Leaf does just that. In this episode, hear Felix and Felipe’s divide and conquer strategy that has made their boutique plant company a leader in the LA scene, and the challenges they’ve faced along the way. Reviewer Emily shares what sets The Juicy Leaf apart and why she’ll never shop anywhere else for client gifts. The Juicy Leaf Ali Schwartz Meserole Sound

The Key to Engaging Your Customer Base

Getting your customers or clients to write reviews is no easy task. And on Yelp specifically, it’s against terms of service and content guidelines to solicit or ask for a review. So how can you naturally encourage them to share their experiences? Marketing expert Elizabeth Sexton shares how Aligned Modern Health, the multi-location holistic wellness business, manages their online presence while subtly showing their customers the power of online reviews. Ali Schwartz Meserole Sound

The Rippling Effects of Quality Customer Service

Auto House goes beyond lukewarm customer service, prioritizing one-on-one bonds between buyers and sales partners to integrate themselves into the lives of the community they serve. Auto House has changed the car industry's narrative by implementing thoughtful, personalized help, whether it's loaning out a minivan to let a mom try out at practice or making connections with clients long after the sale. Reviewer Amber P. shares how Auto House became her family’s first choice for their auto needs.

The Power of Getting Professionally Raw

How a business shows up online is a reflection of who they are in person. Oftentimes business owners worry more about coming across polished than being themselves. In this episode hear from Shawn Walchef on the importance of being authentic and professionally raw online. Shawn hosts a podcast in partnership with Yelp and Entrepreneur Media called Restaurant Influencers. Tune in to episode 1 at the end of this conversation. Cali BBQ Ali Schwartz Meserole Sound

How Relationships can Build Business Longevity

Rudy’s Bakery in Queens has been open since the 1930s. 40 years ago, Toni and her uncle bought it and kept many of the recipes alive. Now, they pride themselves on remaining non-commercial with seasonal items and an extensive list of gluten free and vegan pastries and deserts. Toni admits it hasn’t always been easy, and change has been inevitable. But she’s a staple in the community. Hear what reviewer Samantha loves most in this unique episode where we chat with reviewer and owner together. Rudy's Bakery Ali Schwartz Meserole Sound

Creating A Review Response Strategy

Whether it’s a Yelp listing or another online review site, your reputation matters and is a reflection of the work you do in person with your customers. Having a strategy in place for responding to reviews can help you maximize that online presence, and spread the word about who you are and what you do like word of mouth, but amplified. In this episode hear advice from business owners and consumers about how to engage with your online presence and build a strategy that reflects your business. Ali Schwartz Meserole Sound

Why Fit In When Your Business Can Stand Out

At the mouth of Monterey Fisherman’s Wharf lies Paluca Trattoria, a “coastal chic” restaurant focused on keeping the history and authenticity of its location alive. Customers can watch aquatic life swim in the bay while eating delicious meals, and also observe the sense of community and camaraderie in the restaurant. Reviewer Valerie A. shares her experience utilizing Yelp to find this classic Italian meal amidst a relatively touristy location, and what made it stand out. Paluca Trattoria  Ali Schwartz Meserole Sound

How to Save Time and Money by Analyzing Your Reviews

Online reviews can be an important source of feedback to help improve your business. They’re a signal to what’s going well and what areas could be worked on. In this conversation with Jeff Toister, author of The Service Culture Handbook, you’ll learn how evaluating your reviews can save you time, and improve your business. Digging into what people are saying about you online can help improve customer service, increase sales and pinpoint problems that are costing you money. Jeff Toister Ali Schwartz Meserole Sound

Turning Mistakes into Learning Opportunities

People are at the center of Norm Theard’s life, and his restaurant The Quarter Creole Cuisine is another example of that. As the youngest of six, Norm spent time helping his mom recreate recipes from generations past that he brings to life in his restaurant with innovative twists. Hear how Norm continues his family’s legacy through authentic comfort food and service to match. Reviewer Stef B shares her memorable dining experience at and what left her longing to return to this Claremont staple.

You Could Call It An Adventure

Owning a small business can be an adventure, but according to Paper Route Bakery owner Aaron Seriff-Cullick, it can quickly turn into a crisis. When he made changes to the menu, many customers were disappointed to see favorites disappear, so Aaron showed them other wonderful treats he had cooked up. Aaron shares his experiences — both the good and the not so good — in taking his business from his tiny apartment in Austin to a full-fledged bakery, and the lessons he learned along the way. Paper Route Bakery Ali Schwartz Meserole Sound  

Prioritizing Relationships Over Sales

Sometimes service can feel forced. At Alpenglow Sports, owner Brendan says 'if you don't love to help people you're not hired.' And that culture creates a customer forward approach to the atmosphere in the shop. Reviewer Sheena wanted to support a local business, and get some gear for a trip. The knowledge and expertise shared by the staff instilled confidence in her, and she appreciated that the guidance wasn’t towards the most expensive product, but the product that suited her needs. Alpenglow Sports Ali Schwartz Meserole Sound

The Unexpected Benefits of Competition

Purchasing a home is complicated, and realtor Brad Davis knows it. In fact, his career in real estate first began as a side hustle after buying his first home. Now, after years of working full time at Just Real Seattle, Brad shares his tips and tricks for navigating such a dynamic market. From maintaining organized communication with clients to collaborating with competitors, building relationships is crucial for any business. We’ll also hear from Karen on what stood out working with Brad.

Shaping a Healthy Workplace Culture

Having been around since before the Great Depression, Chicago’s Music Box Theatre has seen a lot over the decades. From adding social spaces in the building to establishing seasonal events, current senior operations manager Buck LePard discusses the evolution of the historic venue, and how they’ve built such a tight-knit workplace culture. We’ll also hear from Carly, a resident of the neighborhood, about her experience as a moviegoer during the pandemic. Music Box Theatre Ali Schwartz Meserole Sound

Clear Communication is Always Key

Whether it be at weddings or quinceañeras, Tempoe Entertainment DJs in Southern California seeks to create a party atmosphere anywhere and anytime. Ryan, or DJ Tempoe, shares how teamwork, cross-training, and clear communication with clients are key to curating the perfect mood for any event. Reviewer Cassandra shares her experience with Tempoe, where the whole team went above and beyond at her daughter’s 16th birthday party. Tempoe Entertainment DJs Ali Schwartz Meserole Sound Our sponsor: Nearside  

Your Expert Opinion vs. the Customer’s Wants

Shear Bliss Hair Salon owner Lana Kurayeva has qualifications under her belt, being a board certified colorist with over a decade of experience. Despite this, the thing that keeps her customers coming back isn’t just her knowledge of hair care, but the way she shares that knowledge and listens to their wants. In this episode, hear from Lana as well as reviewer Jenn, who discusses all the factors that made her very first hair coloring experience a successful one and what kept her coming back. Shear Bliss NYC Salon Ali Schwartz Meserole Sound Our sponsor: Nearside

Building a Lasting Local Presence

With friendly and attentive service, an eccentric selection of signature donuts, partnerships with other local businesses, and an expansive breakfast menu, Cranky Al’s is undoubtedly a staple of the Milwaukee area. Managed by Joey Carioti, the nephew of the original owners, Cranky Al’s has weathered the pandemic and successfully adapted to changing times. In this episode, hear from Joey and reviewer Chadrick about what makes this small local business special and how it continues to thrive. Cranky Al's Ali Schwartz Meserole Sound Our sponsor: Nearside

The Best Advice from Year One

This episode takes a look at the best advice shared on Behind the Review in its first year. Business owners talk about the stressors and reality of online reviews, and consumers share what makes them want to write a review. You’ll also hear how entrepreneurs handle critical reviews, and what they consider the key to a solid response. Reviews are a form of marketing, and engaging with those online reviews is a great way to reflect your customer service practices and humanize your brand. Ali Schwartz Meserole Sound

A Combination of Communication and Organization

Closet America is all about organization, beauty and joy. It’s what they do, and how they do it, and each department works together to create a memorable customer experience. With communication at the center of their success, owner Skip shares how they stay connected over the extended process from getting a quote, to the final installation day. Reviewer Rae shares what stood out most about her interactions with the company, and how her life has improved since hiring their services. Closet America Ali Schwartz Meserole Sound

Making the Details Count

After embarking on countless memorable trips together to Greece and Turkey, Rob van den Blink and two of his friends had the idea of bringing the Aegean dining experience to their home in Miami. This resulted in DOYA, a unique meze style restaurant in the heart of Wynwood. In this episode, you’ll hear from Rob as well as reviewer Joe, who discusses how Doya’s ambience, menu, and service have made him a regular at the restaurant. DOYA Ali Schwartz Meserole Sound

The Importance of Communication

According to Megan and Tom Gibbings, communication is the most important component of their successful veterinary practice. They’ve found it’s what sets them apart, and when there’s been a challenge or a sticking point, it boils down to a lapse or failure in communication. Patient Courtney shares what stood out to her about West Coast Animal Hospital, and what called her to write a review. She drives hours to West Coast, but that’s the unparalleled trust that’s been instilled by the team. West Coast Animal HospitalAli Schwartz Meserole Sound

This is Fun for Us

Three years in, Bird Bird Biscuit has never stopped trying to make their biscuit just a little bit better. And this is representative of how they approach everything. From the customer experience, down to the employee experience, owner Brian Batch explains that with a core value of “this is fun for us,’ it’s important that team members feel happy and supported; which ultimately translates to great consumer experiences as well. Like reviewer Casey who can’t say enough about the business. Bird Bird Biscuit Ali Schwartz Meserole Sound:

Taking Advantage of Going Virtual

What happens when two interior designers from opposite coasts merge somewhere in the middle? Adriele Graham and Elizabeth Berry, the duo behind interior design firm House Meraki, have been serving the Denver area since 2018. Over the years, they’ve established themselves as a client-driven firm and have adapted their practices to weather the pandemic. In this episode, hear about how Adriele and Elizabeth helped reviewer Jéssica make the most out of her rental bedroom...entirely virtually. House Meraki Ali Schwartz Meserole Sound

Social Media is Here to Stay

Nestled in the crossroads of downtown Kansas City, Missouri, KC Wineworks is not your typical winery. Owner Lindsay Clausen takes advantage of the shop’s unique Midwestern location and multifaceted wines in order to create a welcoming, friendly wine tasting experience for customers of all experience levels. In this episode, Yelp reviewer Kristina discusses the atmosphere and customer service that has made her a WineWorks regular. KC Wineworks Ali Schwartz Meserole Sound

The Importance of Lifelong Learning

Self development and lifelong learning is Josh Campbell’s key to success. Tune in to hear former guest, and owner of multi-million dollar HVAC company - Rescue Air Heating & Cooling share what leadership means to him, and how developing that leadership in yourself and your team can help your company grow exponentially. You’ll hear first hand advice, as well as a list of book recommendations that you can leverage to further your own leadership. Rescue Air Heating and Cooling Ali Schwartz Meserole Sound

A Chance to Make it Right

Customer experiences aren’t always going to be five-star, but it’s what you do with those imperfect experiences that matters. Lush Nail Bar admits that in their industry, imperfections happen. In the case of reviewer Maegen, pointing out those imperfections is what led her to become such a loyal customer. The Lush team was grateful to Maegen for bringing her concerns to their attention, and they did everything they could to turn the experience around. Lush Nail Bar Ali Schwartz Meserole Sound

Putting People First in Your Business

When Alissa Bayer first opened Milk + Honey in downtown Austin, TX, she set out to prove that you can take great care of your employees and still be a profitable, successful company. By focusing on employees and making sure they’re happy, they will take care of your customers. And your customers can ensure your bottom line is profitable. Hear how the spa concept has grown into seven locations in Texas and Los Angeles, and how Milk + Honey creates memorable experiences for customers like Melissa. Milk + Honey (Houston) Ali Schwartz Meserole Sound

Consistency That Keeps Customers Coming Back

Brick 3 Pizza has a lot of repeat business, and it’s not simply the fresh ingredients or the friendly faces that keeps customers coming back. It’s the consistency in both the food quality and the customer service. Reviewer Daniela shares what made Brick 3 stand out for her, and how it’s become her favorite pizza place in the city, hands down. Owner Demetri shares the secret behind making food your customers want to eat 6 days a week and managing a staff that welcomes customers in like family. Brick 3 Pizza Ali Schwartz Meserole Sound

Mastering the Art of Customer Service

A quality product is important, especially when it comes to a New York bagel. But even with the best flavor, customer service is still key. In this episode, Vadim Nayman, owner of Bagel Master, shares how he believes he can solve any problem without saying no to his customers. He also shares the inside scoop on using social media to stay top of mind. Reviewer Karen shares her experience with the business and what made her keep coming back for over 20 years ago. Bagel Master Ali Schwartz Meserole Sound

Using Reviews to Unlock Your Competitive Advantage

Jeff Toister is an author, consultant and trainer who helps companies develop customer focused cultures. In this conversation he shares ways that business owners can glean insights and learnings from their online reviews, as well as best practices for responding and engaging with reviews. Discover the true impact of critical reviews on your online reputation, and how to play an active role in the conversation. Jeff Toister Ali Schwartz Meserole Sound

Creating the Perfect Pizza Experience

Perfect Pizza’s Tashia Robinson shares the elements—consistency, customer service, and community— that make her franchise a success. Perfect PizzaAli Schwartz Meserole Sound

Getting Back in Touch With Customers

Keene Addington shares his journey from selling his established restaurant chain to returning to his restaurateur roots by founding Tortoise Supper Club, a family-owned restaurant located in downtown Chicago. Tortoise Supper Club Ali Schwartz Meserole Sound: 

Manifesting Growth

Viviana Langhoff, owner and fine jewelry designer of Adornment and Theory, outlines her business's expansion process. Adornment & Theory Ali Schwartz Meserole Sound

Checking in With Your Crew and Customers

This week we speak to Rey Alaniz, third generation roofer and franchise owner of Eagle Eye Contracting Services, on what it takes to get repeat business from customers.

Creating Consistency by Putting Employee Culture First

Aligned Modern Health takes pride in its exemplary customer service and attention to detail. To achieve this across 17+ locations, it takes the right staff and a positive employee culture. Hear from the health and wellness center’s marketing director Elizabeth, plus reviewer Atiya who shares her experience with other providers before finding her team at Aligned. Aligned Modern Health Ali Schwartz Meserole Sound

A Fitness Community Rooted in Experience and Education

After struggling to find a gym that felt like home, partners Juan and Amanda decided to open their own strength training gym and nutrition business. With a focus on giving back to the military members and first responders in their community, they’ve built a welcoming place for their members, like our reviewer Josh. Josh shares his experience at the gym and how the strong sense of community there inspired him to spend even more time with his new fitness family.

The Playbook to Negative Reviews

Nic Faitos, Owner of Starbright Floral Design, shares his approach to critical reviews. Starbright Floral Design Ali Schwartz Meserole Sound

Creating an Out-of-This-World Experience

The Cell Theatre's Kira Simring and Jonah Levey explain how they operate a successful, creative space and showroom for the "artists and weirdos" of New York City while staying safe during the pandemic. Reviewer Kate shares how the business caught her attention and how the staff enhanced her experience.

Finding a Community Need and Creating the Solution

A great business idea solves a hole in the marketplace, creating something that solves a problem that no one had previously been able to solve. This doesn’t always mean coming up with a new idea, sometimes it just means identifying where an existing business could meet a need and starting there. That is what Shelly Walker, owner of Fairmount Bicycles in Philly did - and it paid off. Her business is more than a business - it’s a place people want to be, according to this week’s Yelp reviewer. Fairmount Bicycles Ali Schwartz Meserole Sound

The Importance of Learning from the Competition

Uncovering why you want to start a business or what kind of business you want to start can be as easy as finding something you enjoy and not wanting that to end. And it’s the story of how co-owner James Morro started Urban Kayaks. They were dedicated to creating a great experience and learned from what the competition was doing wrong to bring the best possible outcome to life. This week’s Yelp reviewer, Michelle S. echoes those points precisely after her experience with them. This episode is sponsored by DoorDash for Work. Get DoorDash for Work and make work delicious. Go to: work.doordash.com/BTR Urban Kayaks Ali Schwartz Meserole Sound

The Solo Entrepreneur Experience

Being a true solo entrepreneur is not an easy job because, in essence, it’s all of the jobs. It’s never simple to start or run a business, but there is an added element of responsibility and often stress that comes with being the sole proprietor. Victoria Gasparro, owner of The Party Nail, shares what it means to not only own a business but to also be the business and Yelp reviewer, Naomi Y, discusses how it’s really about the value you get that makes an experience worth the cost. This episode is sponsored by DoorDash for Work. Get DoorDash for Work and make work delicious. Go to: work.doordash.com/BTR The Party Nail Ali Schwartz Meserole Sound

A Business Built on a Foundation of Value and Trust

Sometimes as a business owner you’re involved in a very pivotal moment in a consumer’s life. They are coming to you in a moment of need and have to trust that you’re going to help them through to the other side. Tim Lo, co-founder of career counseling service, Your Next Jump, finds himself in that position daily. He knows that developing trust, right off the bat, is essential and his entire business is built off of that foundation - something this week’s Yelp reviewer, Heather C. knows well. Your Next Jump Ali Schwartz Meserole Sound

The Importance of Passion and Authenticity

Creativity and authenticity are two key factors in creating a successful business. For Matthew Wong, Co-Founder and CEO of Tea and Milk in NYC, channeling passion into creativity is a core operating principle. To create a product that could be a dime-a-dozen, but somehow rises above, is not an easy feat. This week hear from Yelp reviewer Jando S. on how the business has managed to stand out in a crowd and from Matthew about the importance of leveraging your true passion. Tea and Milk Ali Schwartz Meserole Sound

Creating a Community

Business owners have enormous responsibilities and often have to navigate challenging situations. But when it comes to addiction and mental health counseling, the responsibilities go far beyond running a successful business. Dr. Church founded Wholeview Wellness because she felt there was a need not being met in the therapeutic community. Our Yelp reviewer Glori M. was kind enough to share her story and through herself & Dr. Church, we explore many learnings for businesses in any industry. Wholeview Wellness Ali Schwartz Meserole Sound

Striking the Perfect Balance: Cultural Integrity and Customer Expectations

Customer expectations can be tricky sometimes and, as a business owner, they aren’t always in line with what you think they should be. Lucas Sin, owner of Nice Day Chinese in New York, has been expertly managing these challenges. Maintaining cultural integrity while meeting customer expectations is not easy - it takes work and dedication and this week’s reviewer, Morlene C. took notice. Learn how you can strike the balance in this week’s episode. Nice Day Chinese

High Stakes and Heightened Customer Experiences

Some industries have higher stakes than others. As someone who deals with the pressure of such a high stakes business - in addition to all of the other elements that go into running a successful operation - Nahuel Hilal, owner of Iris Tattoo, has plenty of insights to share. We talk a lot about the importance of customer experience and this week is no exception. When it comes to getting a tattoo - something that will be with you forever - the experience has to match the heightened moment. Iris Tattoo: https://www.yelp.com/biz/iris-tattoo-miami-2 Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/

Take a Walk in Your Customer’s Shoes

Taking a walk in someone else’s shoes can have so many benefits. This week’s guest, owner and founder of Ritual Hot Yoga, uses that method in almost every aspect of her business. From a customer’s first interaction on the website, to the class itself, owner and founder, Lindsey Kaalberg, put extreme thought & care into building a memorable experience - an experience “like no other,” according to Yelp reviewer, Jane C. Find out how Lindsey’s approach can be applied to all business models. Ritual Hot Yoga: https://www.yelp.com/biz/ritual-hot-yoga-chicago-chicago-2 Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/

We Set The Temperature, We Don’t Adjust To It

Anticipating diverse customer needs takes thought, intention and mindfulness. It’s not something that comes without work and Alex Bradberry, owner and founder of The Sparkle Bar, is well aware of what it takes to create a truly inclusive experience for her customers. In this week’s deep dive, Alex, who we heard from in episode three, lends us her expertise on the matter. The Sparkle Bar: https://www.yelp.com/biz/the-sparkle-bar-scottsdale?osq=sparkle+bar Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/

Taking Your in-Person Experience Into the Digital World

It’s nothing new to hear that hospitality should be a big priority for all business owners. But, for Cali BBQ, it’s all about Digital Hospitality. While that may sound like just another buzzword, it’s something that all businesses should be prioritizing. In this ‘Deep Dive’ episode, Shawn Walchef, Owner of Cali BBQ & Founder of Cali BBQ Media, talks about what Digital Hospitality is, why it’s so important and what steps business owners can take to implement an effective digital strategy. Cali BBQ: https://www.yelp.com/biz/cali-comfort-bbq-spring-valley-4 Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/

Hire Slow, Fire Fast

This week we’re trying something a bit different and are introducing a Deep Dive episode where we’ll go deeper on one topic with one of our previous podcast guests. This week: Hiring and Firing with The Candle Pour’s Misty & Dennis Akers. They share their expertise and help business owners with how they might want to think about staffing and why who you hire is essential to creating an unforgettable experience. The Candle Pour: https://www.yelp.com/biz/the-candle-pour-tampa Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/

How Supporting Local Businesses and Philanthropic Causes Helped This Business Owner Find Success

Many people care about small businesses and philanthropic causes, but truly making a difference takes a little something more. In our final episode during Women’s History Month, I spoke with Angela Shen, owner and founder of Savor Seattle. Angela cares deeply about her local community, advocates for a number of social causes, and actively supports women-owned businesses. Yelp reviewer, Vy M. connected immediately with Savor Seattle because of Angela’s customer service & mission. Savor Seattle: https://www.yelp.com/biz/savor-seattle-food-tours-seattle-2 Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/

When Thinking Outside the Box Pays Off

This week we talked with Amanda Scotese, owner + founder of Chicago Detours - a touring company that is always pushing the limits of what is expected to create an unforgettable - and more importantly, irreplicable - experience for their customers. That mindset enabled them to thrive during a pandemic when in-person tours are out of the question. Our Yelp reviewer, Michelle R., experienced the Chicago tour from her living room in Orlando - an offering Amanda hadn’t dreamed of just one year ago. Chicago Detours: https://www.yelp.com/biz/chicago-detours-chicago-3 Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/

Using Pies as the Vessel for Important Conversations

When you create a business for the community, it’s the community that can make you successful-even when you open during a pandemic. Natasha Burton, founder & owner of Mixed Fillings Pie Shop in Jacksonville, FL, prides herself on her customer service and connection to the local community. It’s her “brand,” combined with the delicious, uniquely named pies that sold reviewer, Natalia, on the shop. Learn how creating a space for meaningful conversations & being accessible brought Natasha success. Mixed Fillings Pie Shop: https://www.yelp.com/biz/mixed-fillings-pie-shop-jacksonville Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/

Creating and Inspiring Confidence Through a Business Model

Building a business where people go to feel inspired and confident is much easier said than done. Replicating and franchising that concept, all while making the important things stick, is even harder. Jami Stigliano, owner and founder of dance studio franchise, DivaDance, managed to make it happen. This week’s Yelp reviewer, Emily A., shares her story of how the Austin studio gave her a sense of empowerment and community. DivaDance (Austin location): https://www.yelp.com/biz/divadance-austin-3 Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/

The Business of Creating a Cultural Exchange

Creating a business isn’t always about the endgame of selling a product. For Clinton Jones, owner of Magnum Opus Hair Salon in D.C., it’s about creating a cultural exchange. In this week’s episode we take a look at the journey of Yelp reviewer, Diane M., who went seven months without a haircut in the pandemic, turned to Yelp to find a new local business and came out the other side with a growing discussion - in addition to a stylish cut. Magnum Opus Hair Salon: https://www.yelp.com/biz/magnum-opus-hair-salon-arlington Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/

Living Up to Your Online Reputation

Some businesses are centered around a great product - others are about dependability, reliability and honesty. A great locksmith focuses on the latter. This week we talk with Jay Stofer, founder and CEO of NYC business, Lockbusters, who knows that his reputation is everything. This week’s reviewer, Charlotte B., turned to Yelp in a moment of need. Jay finds many of his clients in moments of vulnerability - find out how he earns his exceptional reputation & what others can learn from it. Lockbusters:https://www.yelp.com/biz/lockbusters-new-york Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/

Turning a Passion Into a Product

Having a product worth waiting in line for is something many business owners aim for - knowing that what you’re offering is worth both a consumer’s time and money. That’s what co-owners Sam Butarbutar + Wenter Shyu have achieved with Third Culture Bakery. We talk with Sam about how their commitment to quality has helped them find success and how they build impressive customer loyalty. To exemplify this, we spoke with cross-country Yelp reviewer, Cherie C., about her not one, but two reviews. Third Culture Bakery: https://www.yelp.com/biz/third-culture-bakery-aurora-aurora Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/

Overnight Success Takes Ten Years

“The celebration is still on. Your birthday doesn’t care that it’s COVID.” In this week’s episode, we talk to Mignon Francois, owner of the Cupcake Collection about pandemic pivots but, more importantly, we hear from her on how she turned a business - started from nothing - into a two location success. Yelp reviewer and creative entrepreneur, Monica S. reminds us how much joy something simple - like a sweet potato cupcake - can bring. It will leave you inspired and hungry. The Cupcake Collection: https://www.yelp.com/biz/the-cupcake-collection-nashville Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/

Ownership Mentality & Meaningful Customer Relationships

When it comes to selling a luxury product, it’s important to cultivate a relationship with your consumer and understand their motivations. Viviana  Langhoff, owner of Adornment & Theory, a jewelry shop in downtown Chicago, shares how she created five pillars for her and her staff to live by. Yelp reviewer, Shelby F., saw these pillars come to life in her numerous experiences with the business and shares why it’s so important to focus on a meaningful customer relationship, rather than the sale. Adornment & Theory: https://www.yelp.com/biz/adornment-and-theory-chicago Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/

Great Leadership Takes Hard Work...And Pays Off

Being a great leader doesn’t come naturally to many - however, as a business owner you are thrown into a leadership role. Josh Campbell, owner of Rescue Air Heating & Cooling in Richardson, TX, gives his all to becoming a great leader - and it pays off. His staff follows his example & his customers notice. Yelp reviewer, Jennifer W., shared her experience with the company, which started out with a late-night Yelp conversation over a broken AC unit. Hear from Josh about what it takes to succeed. Rescue Air Heating and Cooling: https://www.yelp.com/biz/rescue-air-heating-and-cooling-richardson-4 Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/

Hidden Gems: A Business Owner and a Reviewer’s Guide

Curating an inventory of hidden gems and quality antique pieces takes time, thought and a keen eye. On this week’s episode, we talk with Krisi Hora, owner of Baltimore boutique, Peg Leg Vintage & Yelp reviewer Hannah H., about Hidden Gems - both from a consumer and business owner perspective. Krisi, works to uncover unique, high-quality items for her store and arrange them in an intentional way. Hannah, scours Yelp for “undiscovered” places, hoping to find something special. Peg Leg Vintage: https://www.yelp.com/biz/peg-leg-vintage-beltsville Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/

Relentless Hospitality

The pandemic has had an impact on all businesses - small, large, restaurants, fitness studios, nail salons, etc. We talked with the minds behind Cali Comfort BBQ in San Diego. Shawn Walchef, Owner, + Stover Harger, Digital Specialist have rethought everything they knew about running a sports BBQ spot + pushed their digital strategy to the limits. Reviewer, Madriel A., talks about the elevated customer experience she’s seen with Cali Comfort BBQ - and many other businesses - during COVID. Cali Comfort BBQ: https://www.yelp.com/biz/cali-comfort-bbq-spring-valley-4 Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/

Making Something Memorable

Delivering a truly unique and memorable experience is rare. It takes an exceptional amount of thought, time, business acumen, and maybe a little bit of luck. This week, hear from Misty & Dennis Akers—co-owners of The Candle Pour in Tampa, Florida—about how they brought their vision to life and made a hands-on business successful in the time of COVID. Our reviewer, Michelle M., walks us through her experience, and in doing so, showcases how Misty & Dennis have thrived in an unexpected year. The Candle Pour: https://www.yelp.com/biz/the-candle-pour-tampa Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/

Road To The First Review

Honesty may seem like an obvious pillar for business owners to follow, but it’s not always a given. This week we have our first home services business: an HVAC company in North Carolina. Temp Rite built its reputation on honesty, hard work and “word of mouth” marketing. This week’s reviewer, Sam A., a self-described “meat & potatoes” guy, gave the business’ very first Yelp review. Find out how honesty, communication & owning mistakes make Temp Rite a review-worthy business. Temp Rite Services: https://www.yelp.com/biz/temp-rite-services-yadkinville Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/

It's How You Make Them Feel

Making people feel special can be challenging. It’s a tough personal goal and an even tougher business goal. The Sparkle Bar, a makeup studio in Scottsdale, Arizona, nails it. Hear from founder & owner Alex Bradberry about how her focus on diversity & uniqueness makes her shop so memorable. Our reviewer, Kimberly Vickers-Martin, shares her journey—from booking to post-wedding reception—giving a look at what sets Bradberry’s studio apart and what other businesses should try to replicate. The Sparkle Bar: https://www.yelp.com/biz/the-sparkle-bar-scottsdale?osq=sparkle+bar Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/

Purpose Matters

Businesses with rooted values show intention and authenticity, and consumers appreciate that. This week, Chris Goode, founder of Ruby Jean’s—a Kansas City juicery—shares the meaning behind his business and how all of his decisions are anchored by his purpose. Our reviewer, Jes Steinberg, a KC educator, shows us how acting with intention makes all the difference in an experience. Ruby Jean's Kitchen & Juicery: https://www.yelp.com/biz/ruby-jeans-kitchen-and-juicery-kansas-city Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/

It’s In The Details

Nic Faitos spent 15 years in finance before he decided to open a flower shop. Marla Frezza, full-time foodie, part-time cook, was the lucky recipient of one of Nic’s bouquets. The experience left her compelled to leave a review. We catch up with Nic and Marla to learn about why it’s all “in the details.” Nic shares how making small adjustments and investing in the extras can make a big difference - especially when it comes to revenue. Hear how Nic was able to make a lifelong customer out of a recipient. Starbright Floral Design: https://www.yelp.com/biz/starbright-floral-design-new-york-6 Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/