consumer behaviour

News and Trends

Economic Activity in India Improved to an 8-Month High of 10.1% in October

October 2024 also registered a robust 9.9 per cent month-on-month (MoM) growth, surpassing the 6.5 per cent MoM increase observed in October 2023.

News and Trends

A Deep Dive Into The Shift of Consumer Behaviour in Purchasing

A large portion of consumers spend between INR 500 and INR 2000 monthly on online purchases

Branding

AI vs. a Human Touch: Finding The Right Balance When It Comes to Branding

With branding at the forefront of every marketing strategy, finding the balance between AI and genuine human interaction will help brands foster authentic connections and enhance the customer experience, ultimately driving them ahead of the competition and facilitating long-term growth.

Technology

The Changing World: The Importance of Leading with a 'Global Village' Mindset

The concept of having control of your personal data is one that is impacting the world and has quickly become a popular tool to do so

News and Trends

Brands and Consumer Behaviour in Next 36 Months

From booking a Doctor's appointment to a Hotel room and Flights for travel, people have access to in just a click