consumer behaviour
Branding
AI vs. a Human Touch: Finding The Right Balance When It Comes to Branding
With branding at the forefront of every marketing strategy, finding the balance between AI and genuine human interaction will help brands foster authentic connections and enhance the customer experience, ultimately driving them ahead of the competition and facilitating long-term growth.
Technology
The Changing World: The Importance of Leading with a 'Global Village' Mindset
The concept of having control of your personal data is one that is impacting the world and has quickly become a popular tool to do so
News and Trends
Brands and Consumer Behaviour in Next 36 Months
From booking a Doctor's appointment to a Hotel room and Flights for travel, people have access to in just a click