Hygiene Heroes: Jatan Bawa, Tushar Khurana, Co-Founders, Perfora

The digital first consumer brand built over the last two years, has served more than 6+ lakh customers. Their customers are in the age group of 18-35 years and are based in metropolitan cities like Delhi, Mumbai, Bangalore, etc

News and Trends

Dia Mirza Invests In Babycare DTC Brand BabyChakra

According to an official release, Dia will guide BabyChakra in incorporating sustainable and clean care principles into their product ranges

News and Trends

Kriti Sanon Partners With mCaffeine To Launch a D2C Skincare Brand

As per an official release, PEP Technologies will invest INR 30 crore in Hyphen, as the first round of investment, being the majority shareholder, fueling the partnership's growth and success

News and Trends

Vinculum Group Completes First Tranche Of Series C Funding

The fresh capital serves as a solid foundation for Vinculum's ambitious expansion strategy and fortifies its growth objectives on a global scale, as per the company

News and Trends

Women's Denimwear Brand Freakins Raises $4 Million In Seed Funding

The D2C brand will employ the funds to expand its omnichannel presence, strengthen operations and amplify salience amongst its consumers

News and Trends

D2C Home Hygiene Brand Koparo Announces Mira Kapoor As Brand Ambassador

As per the company, this collaboration aims to promote the importance of safe and sustainable cleaning practices in modern homes across India

News and Trends

D2C Home Cleaning Brand Koparo Raises $1.5 Million In Pre-Series A Funding

The funds raised will be strategically deployed to build offline presence, invest in brand building, and drive product innovation


The Skinthusiast

Today, the brand is present pan India and exports to 30+ countries. Their community consists of serious skincare audience inclusive of dermatologists and skinthusiasts.


The Vegan Beauty Builder

Plum has had an exciting journey in the D2C domain, which has been shaped by the evolving needs of customers seeking more premium experiences.


An Amalgamation Of Technology, Beauty and Commerce

Pilgrim's first line of products was launched amid the pandemic when customers were becoming conscious and aware of the ingredients used


6 Aftereffects of the INR 2000 Note Withdrawal by RBI

Following the RBI's decision to stop issuing INR 2000 notes, several businesses noticed that payments were now made in the withdrawn currency.

News and Trends

Delhivery To Make a Strategic Investment In Vinculum

The investment is the first part of a potential 2-stage deal that provides Delhivery the option to further increase its shareholding in the company after six months


The Everevolving Entrepreneur

Currently, the brand has 2500+ distributors and 20+ exclusive showrooms across the country and is venturing into Sri Lanka, Bangladesh, Nepal, UAE, and a few African nations markets.


Meet the New Snac(k)ing

Happilo serves an exclusive range of nuts, dried fruits, organic seeds, dry roasted snacks, trail mixes, and festive gift hampers.