D2C: Page 2
The Attar Formulator
The perfume brand has entered the retail segment and has around five outlets across India.
The New Era of Consumer Culture
How D2C Founders Are Adapting Their Business To Meet Customers Where They Are Now and Where They Will Be Tomorrow
D2C Agritech Startup Uzhavarbumi Raises INR 7 Crore From Anicut Capital
The fund raised will be utilized towards enhancing the technological prowess, improving plant and machinery equipment and amplifying marketing strategies
How Can FMCG Companies Overcome the D2C Hurdles
FMCG companies are eyeing the direct to consumer (D2C) space, however, there are challenges abound as traditional companies have to navigate hurdles such as marketing costs, clear value proposition, return management, best in class customer management, to name a few
Why Are FMCG Giants Adding D2C To Its Cart?
According to a Mordor Intelligence report, the total addressable D2C market in India is forecast to hit $100 billion by 2025. The opportunity is so lucrative that traditional FMCG companies such as Dabur, ITC, Marico, Wipro Consumer Care & Lighting, Parle Agro are trying their luck in the space either by acquisitions or starting their own digital first brands
5 Ways Marketers Can Design a Frictionless Customer Experience
The ability to provide a frictionless customer experience is at the heart of a successful D2C business.
Polka Pop Raises an Undisclosed Amount In Pre-Seed Funding
The company plans to use the funds to target a monthly sale volume of over 1 lakh bottles a month
What Is Location Strategy And Why Is It Key For D2C Brands Today?
Many D2C brands have captured the online market and are now focusing on offline expansion
Wakefit.co Raises INR 320 Crore In Series D Funding
The fresh fund will enable Wakefit.co to strengthen its expansion plans across categories and bolster its omnichannel presence to reach deeper pockets of the country
House Of Brands SuperCluster Pi Secures $2 Million In Pre-Series A Funding
The startup intends to use 70% of the fresh funds to make acquisitions and the rest to fuel the growth of the brands, expand its team and enhance its brand marketing activities
G.O.A.T Brand Labs Acquires Chumbak And Four Other D2C Brands
With these acquisitions, the size of G.O.A.T Brand Labs' portfolio reaches 20
HealthKart Raises $135 Million From Temasek And A91 Partners
The fund raised will be deployed towards the growth of in-house D2C brands, increase offline distribution, expand international operations, and make select acquisitions
Emerging Trends In India's Fashion D2C Scene
The sector is increasingly growing conscious of the importance of shifting from a digital-only model to a hybrid one, composed of both online and offline stores
3 Reasons Why the Digitization of B2B Wholesale Is Changing the Future of Retail
B2C e-commerce is light years ahead of B2B. But things are changing, and here's why we, as consumers, should care.
Emiza Acquires Shippigo
This acquisition will allow Emiza to leverage Shippigo's technology backend to provide a one-stop solution covering the entire product journey from warehousing to last mile delivery