Finders Keepers

How to attract customers and keep them coming back for more.

Stay on Customers' Minds

Positioning your company ahead of the pack will make customers think of you first.

Tricks Of The Trade

How to improve the graphics of your trade show exhibit

Beyond the Press Release

Develop a public-relations plan that will keep your business in the spotlight.

Star Makers

Finding public relations and advertising agencies to make your business shine.

Untangling The Web

How to market on the Internet with or without a Web site

Direct Hit

Want to hit a marketing bull's-eye?

Get Serious

What humor can do to your profits isn't very funny at all.

Outta Sight

Savvy ideas to boost your sales.

Easy Does It

Create marketing materials with easy-to-learn Macintosh desktop publishing software.

National and Global Marketing Are All Very Well, But 'Sourcing Locally' Is Important, Too

Bigger is not always better, when you consider the benefits -- like 'instant' conversions -- available with your local customer base.