Online to offline
The Power of Offline Events for Online Communities
Offline events can create magic and establish a connection, that most of us have forgotten in the pandemic.
Edtech Unicorn PhysicsWallah Launches Its First Offline Center
The PW center aims to provide a complete learning environment and a full-time doubt-clearing facility for the students
Online to Offline: Buy Online Crowdfunded Products at a Store Near You
We The People, a Singapore-based company, sells online, crowdfunded products in its stores.
Why Pop-up Stores Should Be Part of Every Retailer's Strategy
Though an old concept, these temporary shops help established as well as new brands in marketing and connecting with customers
With Tech First Attitude, Lenskart is Looking to Invest in Early-stage Eye-tech Startups
In the last one year, Lenskart has invested in three such early-stage startups
Technology's Daydream Is Becoming the Nightmare of Brick-and-Mortar Retail
Old-school retail has been slow to adapt online marketing but online retailers are quickly moving into physical stores.
Online to Offline - A Forced Category or a Product of Evolution?
Sadly, this is where the essence of innovation starts depleting in the ecosystem eventually proving it to be a bubble rather than being a self-evolving ecosystem.