promises

Differentiation

The 3 Questions You Must Answer to Make Your Brand Stand Out

In today's competitive markets, brands need to stand out to avoid a price war and a race to the bottom. Your uniqueness is there; you just have to find it. Here's how.

The 12 Covenants of Success

The path to success is paved with the promises you make and keep, including with yourself.

Leading By Accountability Is Contagious

Accountable behavior from the C-suite down leads to clarity and unmatched productivity in the workplace.

Your Brand Is Your Promise. Don't Make it Lightly.

Your personal brand sets expectations for behavior and performance. Failing to deliver on those expectations can destroy your reputation.

Are You Catfishing Your Customers?

Don't break the hearts of your clients by pretending to offer something better than what you really have.