Sales Growth

Buying a Franchise

Taco Bell Brings the Heat With 8% Same-Store Sales Growth — Here’s What It’s Doing Right

The fast-food chain Taco Bell beat Wall Street expectations while its parent company, Yum! Brands, explores selling Pizza Hut.

By Jonathan Small

Building a Business

Eighty Percent of Our Customers Are First-Time Buyers. This Nostalgia Strategy Gets Them to Pull Over.

By Shannon Houchin