Brands that can do a great job of weaving themselves through consumers' constantly changing realities can develop loyal consumer bases, even when times are tough.
Entrepreneurs often bring on partners to bridge gaps in their knowledge, share the burden of decision-making and offer emotional support in challenging times.
If you don't get a head start going to market, other businesses may end up dominating your niche even with an inferior product, just because they beat you to the punch.
When deciding to launch a business, it's important not only to talk to potential customers, but to gather all of the industry data you can. Here's how to do it.