Top Trending: 11 Qualities of Super Successful People (Infographic)

How the Business of Halloween Grew Up

  • ---Shares
Reader Resource

Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started »

Halloween in the U.S. has grown into a nearly $7 billion mass-market juggernaut that's second only to Christmas. This year, Americans are expected to spend $2.5 billion on Halloween costumes, and the average person will shell out more than $72 on Halloween candy, costumes and décor. That's the most Americans have spent on the holiday during the National Retail Federation's nine-year history of tracking the category.

So how did Halloween get supersized? To find out, we asked Marc Beige for some insight. Having served as the president and CEO of Rubie's Costume Co., in Queens, N.Y., for nearly 40 years, he knows a thing or two about the history of Halloween.

After the "Candy Scares" of the 70s, Halloween parties quickly arose, as did full-length, wearable costumes for children and adults. Although today most of Rubie's more than $100 million in revenues stem from children's costumes, outfitting adults accounts for 40 percent to 50 percent of the business. And business is good.

OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.