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Technology

The Biggest Mistake to Avoid When Adding Game Elements to Your Site

min read
Opinions expressed by Entrepreneur contributors are their own.

When implementing gaming features on your website, you should do more than just add badges and contests, says gamification expert Gabe Zichermann. To create a sustainable system that engages customers, your gaming features should also address the following critical elements:

  • feedback
  • friends
  • fun
     

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