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Marketing / Ready for Anything

How Retail Businesses Can Use Gamification to Engage with Customers

Opinions expressed by Entrepreneur contributors are their own.

While gamification can commonly be thought of as the use of game components online, many elements can be used in real-life sales and customer relations situations. Here, gamification expert Gabe Zichermann explains how retailers can benefit from implementing gaming elements -- such as checks, badges and prizes -- into their marketing efforts. 

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