Top Trending: Employers Are Paying Freelancers Big Bucks for These 25 in-Demand Skills

How Gamification Can Help Attract New Customers

  • ---Shares
Reader Resource

Tune in June 28 and learn how to unlock the power of customer data in our free webinar. Register Now »

When adding game elements to your site or business, be sure to incorporate a way for current customers to recruit new ones, says gamification expert Gabe Zichermann. Unlike loyalty programs, which can reinforce behaviors of existing customers, the "viral nature" of gamification can help attract new customers to your business. "At the very heart of what you're trying to do with gamification is to get people to come in, keep coming in and bring their friends to create a cycle in which your products, services and egagement drive customer adoption," Zichermann says.

Find the Right Franchise for You

Complete our short quiz to pinpoint your perfect franchise match.
Find Your Franchise
OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.