Starting a Business

How Gamification Can Help Attract New Customers

min read
Opinions expressed by Entrepreneur contributors are their own.

When adding game elements to your site or business, be sure to incorporate a way for current customers to recruit new ones, says gamification expert Gabe Zichermann. Unlike loyalty programs, which can reinforce behaviors of existing customers, the "viral nature" of gamification can help attract new customers to your business. "At the very heart of what you're trying to do with gamification is to get people to come in, keep coming in and bring their friends to create a cycle in which your products, services and egagement drive customer adoption," Zichermann says.

More from Entrepreneur

Jason's expertise and experience can help you with storytelling, motivation, and pitching your business to media.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.