Marketing

3 Tips for Optimizing Video for Search

min read
Opinions expressed by Entrepreneur contributors are their own.

The days of simply shooting, editing and posting video online are over. In order to get your video seen by the most people possible, business owners should pay attention to critical elements of video search engine optimization (SEO). Here, Search Engine Land editor Danny Sullivan offers three important tips:

1. Get your videos on YouTube. Behind Google, YouTube is the second largest search engine in the U.S. Instead of simply posting videos to your company's website, create a branded YouTube channel and post your videos there to tap into the site's organic traffic.

2. Use video sitemaps. A sitemap essentially gives Google information about video content on your site. "Metadata," such as titles, descriptions and tags can help search engines spot your videos for search queries.

3. Be social. Instead of simply posting a video and hoping that people will watch it, take a more proactive approach. Promote your videos to your networks over sites like Twitter, Facebook and Google+. The more people share and leave comments on those videos, the more it can factor into search results.

More from Entrepreneur

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

3 Mind Hacks for Overcoming Your Fear of Marketing Yourself