My Queue

Your Queue is empty

Click on the next to articles to add them to your Queue

Marketing

Gary Vaynerchuk on Social Media's Multiplier Effect

Gary Vaynerchuk, entrepreneur and author of "The Thank You Economy" shares his views on the return on investment when it comes to social media. He calls his approach: "customer service on the offense."

Not too long ago, word of mouth generally spread only to a handful of people within a customer's closest circle of friends and family. Now, customers are broadcasting their experiences on social media to the online world, amplifying the impact of your company's interactions. Marketers also have the potential for "earned media" coverage through traditional press outlets when social media messages go viral.

Related:

An Entrepreneur's Life: Gary Vaynerchuk

Gary Vaynerchuk on Turning Customer Complaints into Opportunities

Gary Vaynerchuk on Storytelling to Build a Brand

A Note From The Editor

Free Webinar: How to Use Customer Service as a Marketing Tool

Tune in October 12th as we highlight some of the best tools to create brand loyalty by leveraging your customer experience data.
Register Now ยป