Getting Your Name Out There as a Startup

January 8, 2013

Raising awareness for a brand-new company is a big challenge when you're on a small budget. We spoke with a number of business-incubator advisers and entrepreneurs to find out what works when it comes to raising awareness for a bootstrapped company. Here are some of their suggestions to consider:

Reach out to the press to seek media coverage.
Create demo videos and post them online.
Engage influencers and others who can help create interest in your products and services.
Plan for ways to keep the momentum going after the initial buzz.

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