Starting a Business

Startups Bring Big-Data Spin to Ads

Opinions expressed by Entrepreneur contributors are their own.

With investors spending billions of dollars in recent years, yesterday's billboards have been replaced by highly targeted ads delivered over the Internet. We talked to three ad-tech entrepreneurs at Metamorphic Ventures, a venture capital fund that runs an incubator in New York. Vivek Sharma's company, Movable Ink, allows advertisers to send emails with content that will change, based on when the consumer opens the email, or where the person is shopping. Erik Matlick is the CEO of Madison Logic, which has created a technology that sits on publishers’ websites, collects data and allows big advertisers to reach their target market. 33Across also collects data from publishers that co-founder Eric Wheeler uses to help consumer brands reach their ideal customers, such as new parents.

Related Video 

In Health-Care Space, Startups Tackle Big Problems

Ed-Tech Startups Aim to Reinvent Classroom

Startups Give Fashion a Tech Makeover

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Here's the Biggest Lesson I Learned Working for Elon Musk at Tesla