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Marketing / Ask Entrepreneur

Make Your Subject Line Count

- Guest Writer
Cofounder, www.GetMomentum.com
3 min read
Opinions expressed by Entrepreneur contributors are their own.

A generic subject line in an email is a lost opportunity, says productivity expert Jason Womack. To save precious seconds during the busy work day, Womack advises including the action you want to achieve in the subject line, as in "please print, reply and sign the attached contract." 

How Starting With a Small, Niche Audience Can Have a Huge Impact